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Competitive Social Media Marketing Strategies

Competitive Social Media Marketing Strategies
Author: Gordon Bowen
Publisher: Business Science Reference
Total Pages: 0
Release: 2016
Genre: Internet marketing
ISBN: 9781466697768

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"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--


Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
Author: Bowen, Gordon
Publisher: IGI Global
Total Pages: 428
Release: 2014-10-31
Genre: Business & Economics
ISBN: 1466665963

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For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.


Strategic Internet Marketing

Strategic Internet Marketing
Author: Tom Vassos
Publisher: Jossey-Bass
Total Pages: 354
Release: 1996
Genre: Business & Economics
ISBN: 9780789708274

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The strategic uses of the Internet are explored. Includes strategy advice, case studies, and specific information for making marketing decisions and implementing your marketing plan. Supporting this book is an online site that offers comprehensive, in-depth reference material with additional facts, notes and resources.


Maximize Your Social

Maximize Your Social
Author: Neal Schaffer
Publisher: John Wiley & Sons
Total Pages: 226
Release: 2013-09-06
Genre: Business & Economics
ISBN: 1118756681

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Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.


Internet Marketing

Internet Marketing
Author: Matt Bailey
Publisher: John Wiley & Sons
Total Pages: 601
Release: 2011-04-27
Genre: Computers
ISBN: 1118087224

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Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!


Internet Marketing

Internet Marketing
Author: Alan Charlesworth
Publisher: Routledge
Total Pages: 376
Release: 2009
Genre: Business & Economics
ISBN: 0750686847

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Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.


The Power Of Social Media Marketing

The Power Of Social Media Marketing
Author: Get Digital World
Publisher: Get Digital World
Total Pages: 29
Release: 2018-03-13
Genre: Humor
ISBN: 1370523505

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Do you own or operate your own website or online business? With the rising popularity of the internet, there is a good chance that you do. Whichever type of website you have, did you know that you could help to promote it with social media? I’m sure many of you have heard of different social media sites like Facebook, YouTube, Twitter, MySpace, LinkedIn, Blogger, WordPress, and others. With a fairly large number of such social media websites having over a millions users, there is a good chance that by joining these sites, you not only make new friends but also find internet users that would be interested in visiting your website. Therefore, by joining these social media sites and then providing a link to your website in these sites, you should receive a number of new visitors to your website. If you have totally no experience with social media or if you are still wondering how and why you should use social media to promote your website, then you may want to continue reading to find out more about the power of social media and how you can benefit from it.


Social Media Marketing

Social Media Marketing
Author: Liana Evans
Publisher: Pearson Education
Total Pages: 471
Release: 2010-06-18
Genre: Business & Economics
ISBN: 0768694914

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Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today’s hottest new social media sites and platforms! Topics include Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more Define goals and customize strategy to maximize Return on Conversation (ROC) Understand the whole conversation about you and all the communities you serve Manage legal, compliance, and ethical challenges Plan social media policies for your company’s employees Extend customer service into social media Maintain consistent branding and messaging Complement your SEO, PPC, offline marketing, and PR efforts Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy