Media Relations PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Media Relations PDF full book. Access full book title Media Relations.

Media Relations

Media Relations
Author: Jane Johnston
Publisher: Routledge
Total Pages: 281
Release: 2020-07-25
Genre: Language Arts & Disciplines
ISBN: 1000246582
GET BOOK

Download Media Relations Book in PDF, ePub and Kindle

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal

Media Relations for Public Safety Professionals

Media Relations for Public Safety Professionals
Author: Leo Brown
Publisher: Jones & Bartlett Learning
Total Pages: 110
Release: 2004
Genre: Emergency medical services
ISBN: 0763731676
GET BOOK

Download Media Relations for Public Safety Professionals Book in PDF, ePub and Kindle

As most public safety professionals are aware, the events that require emergency response personnell also frequently attract members of the news media. With this in mind, Media Relations for Public Safety Professionals provides a primer for emergency responders who find themselves confronted by the media.

Media Relations and the Modern First Lady

Media Relations and the Modern First Lady
Author: Lisa M. Burns
Publisher: Rowman & Littlefield
Total Pages: 341
Release: 2020-02-06
Genre: Language Arts & Disciplines
ISBN: 1793611254
GET BOOK

Download Media Relations and the Modern First Lady Book in PDF, ePub and Kindle

Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women’s studies, political science, and public relations will find this book particularly useful.

Media Relations in Sport

Media Relations in Sport
Author: Brad Schultz
Publisher:
Total Pages: 0
Release: 2013
Genre: Communication in sports
ISBN: 9781935412946
GET BOOK

Download Media Relations in Sport Book in PDF, ePub and Kindle

"In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. The fourth edition of Media Relations in Sport provides readers information on the current trends and emerging areas in the file of sport communication from technology to social media to how the global outreach of sports has affected the sports media profession ... Any student interested in a career in sports media has to know certain essentials - how to interview, how to effectively create and distribute content, and how to deal with communication problems that will invariably arise."--Back cover.

Journalism and PR

Journalism and PR
Author: John Lloyd
Publisher: Bloomsbury Publishing
Total Pages: 160
Release: 2014-11-18
Genre: Language Arts & Disciplines
ISBN: 0857725653
GET BOOK

Download Journalism and PR Book in PDF, ePub and Kindle

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.

On Deadline

On Deadline
Author: Carole M. Howard
Publisher: Waveland Press
Total Pages: 228
Release: 2020-12-30
Genre: Business & Economics
ISBN: 1478647531
GET BOOK

Download On Deadline Book in PDF, ePub and Kindle

With a clear and fast-moving style, the Sixth Edition maintains its status as the foremost book on media relations in the corporate, nonprofit and government sectors. The authors retained the best and enduring aspects of media relations in the previous edition while skillfully integrating all current trends, such as the increased reliance on technology, complex legal rulings and concerns about credibility that have had an impact on how professionals work with the media. On Deadline is must-read for prospective and current media relations professionals dedicated to maximizing their organization’s results. As one reviewer remarked, On Deadline is “like having a professional mentor and media consultant on speed dial.” It presents all the tools necessary to plan and implement a successful media relations program, from relationships with reporters, crisis management and global media relations to spokesperson training, ethical and legal issues, news conferences and special events. New case studies illustrate the multiple roles of media relations professional as planner, crisis manager, communicator, counselor and strategist in a world that encounters ubiquitous messages dispersed at the speed of light.

Effective Media Relations

Effective Media Relations
Author: Michael Bland
Publisher: Kogan Page Publishers
Total Pages: 164
Release: 2005
Genre: Business & Economics
ISBN: 9780749443801
GET BOOK

Download Effective Media Relations Book in PDF, ePub and Kindle

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.

Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress

Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress
Author: Bradford Fitch
Publisher: The Capitol Net Inc
Total Pages: 376
Release: 2004
Genre: Business & Economics
ISBN: 9781587330032
GET BOOK

Download Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress Book in PDF, ePub and Kindle

Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com

Social Media and Public Relations

Social Media and Public Relations
Author: Deirdre Breakenridge
Publisher: Pearson Education
Total Pages: 177
Release: 2012
Genre: Business & Economics
ISBN: 0132983214
GET BOOK

Download Social Media and Public Relations Book in PDF, ePub and Kindle

This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.

On Deadline

On Deadline
Author: Carole M. Howard
Publisher: Waveland Press
Total Pages: 257
Release: 2013-03-01
Genre: Business & Economics
ISBN: 1478609060
GET BOOK

Download On Deadline Book in PDF, ePub and Kindle

Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called virtually an encyclopedia of media relations by one reviewer, the Fifth Edition covers relationships with reporters, spokesperson training, news conferences and special events, integrating media relations into marketing communications plans, crisis management, global media relations, ethics, establishing a media policy within the organization, measuring results and becoming a counselor to management. Its practical advice and how-to ideas draw on current case studies, most involving social media, and the authors extensive experience in the U.S. and around the world. With a clear and fast-moving style, the Fifth Edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organizations results.