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Media Perspectives for the 21st Century

Media Perspectives for the 21st Century
Author: Stylianos Papathanassopoulos
Publisher: Routledge
Total Pages: 262
Release: 2011-03-17
Genre: Computers
ISBN: 1136847766

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Media Perspectives for the 21st Century brings together key international scholars to explore concepts, topics and issues concerning the communication environment in contemporary democratic societies. It combines qualitative and quantitative approaches to provide an interdisciplinary and truly global perspective that reflects the trends, theories and issues in current media and communication research. The collection raises significant questions about the study of the media by challenging approaches to major media and societal issues, and analyses in more depth the range of concerns that shape both the present and the future media landscape and the issues these can create for communication. It also investigates the main effects of technological developments on the domain of the news media and journalism. Divided into two main sections, Part I provides accounts of the role of the media in society, and deals with agendas that affect the field of communications studies. Part II goes on to examine the world of new media and offers analyses on the developments of the 21st century. Chapters deal with various dimensions of media from a number of different perspectives and socio-political contexts, covering a wide range of topics including Social Networking, Political Communication, Public Journalism, Global Infotainment and Consumer Culture. Media Perspectives for the 21st Century will be highly useful to undergraduate and postgraduate students, as well as researchers and academics, in the fields of media and communication studies, mass communication, journalism and new media.


Mediating the Message in the 21st Century

Mediating the Message in the 21st Century
Author: Pamela J. Shoemaker
Publisher: Routledge
Total Pages: 308
Release: 2013-10-30
Genre: History
ISBN: 1135858292

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Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.


Global Perspectives on Media Events in Contemporary Society

Global Perspectives on Media Events in Contemporary Society
Author: Fox, Andrew
Publisher: IGI Global
Total Pages: 306
Release: 2016-02-25
Genre: Social Science
ISBN: 146669968X

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Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted. Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.


Social Media in the 21st Century

Social Media in the 21st Century
Author: Walter J. Kahn
Publisher: Nova Science Publishers
Total Pages: 156
Release: 2021
Genre: Social Science
ISBN: 9781536198263

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"There can be no doubt that social media has fundamentally transformed how people relate to each other and navigate the social environment of the contemporary era. While social media makes it easier than ever before for people to connect, it can also lead to negative effects on mental health and well-being, as it facilitates social comparison which, ironically, can leave people feeling more isolated and detached. Chapter One of this book explores how social movement actors utilize Instagram to deliver complex political messages and discusses the importance of understanding the possibilities and dangers of social media's influence on political reality. Chapter Two analyses online social comparison from a social psychological perspective and highlights the differences between its occurrence in face-to-face and social media contexts, as well as the implications for mental health. Chapter Three focuses on the influence of Instagram upon millennials' purchase intention via celebrity endorsement and other Instagram visuals, particularly in connection with the use of color and the visual attractiveness of celebrities. Lastly, Chapter Four addresses the semiotic aspects of Instagram by comparing a typical semiotic communication model to Instagram's communication model and explaining design aspects of Instagram's model"--


Media Perspectives for the 21st Century

Media Perspectives for the 21st Century
Author: Stylianos Papathanassopoulos
Publisher: Routledge
Total Pages: 292
Release: 2011-03-17
Genre: Performing Arts
ISBN: 1136847758

Download Media Perspectives for the 21st Century Book in PDF, ePub and Kindle

Media Perspectives for the 21st Century brings together key international scholars to explore concepts, topics and issues concerning the communication environment in contemporary democratic societies. It combines qualitative and quantitative approaches to provide an interdisciplinary and truly global perspective that reflects the trends, theories and issues in current media and communication research. The collection raises significant questions about the study of the media by challenging approaches to major media and societal issues, and analyses in more depth the range of concerns that shape both the present and the future media landscape and the issues these can create for communication. It also investigates the main effects of technological developments on the domain of the news media and journalism. Divided into two main sections, Part I provides accounts of the role of the media in society, and deals with agendas that affect the field of communications studies. Part II goes on to examine the world of new media and offers analyses on the developments of the 21st century. Chapters deal with various dimensions of media from a number of different perspectives and socio-political contexts, covering a wide range of topics including Social Networking, Political Communication, Public Journalism, Global Infotainment and Consumer Culture. Media Perspectives for the 21st Century will be highly useful to undergraduate and postgraduate students, as well as researchers and academics, in the fields of media and communication studies, mass communication, journalism and new media.


Media and Audiences

Media and Audiences
Author: Karen Ross
Publisher: McGraw-Hill Education (UK)
Total Pages: 208
Release: 2003-12-16
Genre: Social Science
ISBN: 0335227635

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“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.


Africa's Media Image in the 21st Century

Africa's Media Image in the 21st Century
Author: Mel Bunce
Publisher: Routledge
Total Pages: 240
Release: 2016-07-01
Genre: Social Science
ISBN: 1317334280

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Africa’s Media Image in the 21st Century is the first book in over twenty years to examine the international media’s coverage of sub-Saharan Africa. It brings together leading researchers and prominent journalists to explore representation of the continent, and the production of that image, especially by international news media. The book highlights factors that have transformed the global media system, changing whose perspectives are told and the forms of media that empower new voices. Case studies consider questions such as: how has new media changed whose views are represented? Does Chinese or diaspora media offer alternative perspectives for viewing the continent? How do foreign correspondents interact with their audiences in a social media age? What is the contemporary role of charity groups and PR firms in shaping news content? They also examine how recent high profile events and issues been covered by the international media, from the Ebola crisis, and Boko Haram to debates surrounding the "Africa Rising" narrative and neo-imperialism. The book makes a substantial contribution by moving the academic discussion beyond the traditional critiques of journalistic stereotyping, Afro-pessimism, and ‘darkest Africa’ news coverage. It explores the news outlets, international power dynamics, and technologies that shape and reshape the contemporary image of Africa and Africans in journalism and global culture.


Considering Class: Theory, Culture and the Media in the 21st Century

Considering Class: Theory, Culture and the Media in the 21st Century
Author:
Publisher: BRILL
Total Pages: 334
Release: 2017-11-06
Genre: Social Science
ISBN: 9004319522

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Considering Class offers international, interdisciplinary perspectives on class analysis today. It explores the gap between the class forces shaping the world and the paucity of class-consciousness at a popular level. The book shows the importance of the cultural struggle.


The Dynamics of News

The Dynamics of News
Author: Richard M. Perloff
Publisher: Routledge
Total Pages: 328
Release: 2019-09-09
Genre: Language Arts & Disciplines
ISBN: 1351233491

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This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.


Media and Society into the 21st Century

Media and Society into the 21st Century
Author: Lyn Gorman
Publisher: John Wiley & Sons
Total Pages: 384
Release: 2009-02-17
Genre: Social Science
ISBN: 1405149353

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Media and Society into the 21st Century captures the breathtaking revolutionary sweep of mass media from the late 19th century to the present day. Updated and expanded new edition including coverage of recent media developments and the continued impact of technological change Newly reworked chapters on media, war, international relations, and new media A new "Web 2.0" section explores the role of blogging, social networking, user-generated content, and search media in media landscape