Media Organization Management Second Edition PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Media Organization Management Second Edition PDF full book. Access full book title Media Organization Management Second Edition.

Media Management in the Age of Giants

Media Management in the Age of Giants
Author: Dennis F. Herrick
Publisher: UNM Press
Total Pages: 416
Release: 2012
Genre: Journalism
ISBN: 0826351638
GET BOOK

Download Media Management in the Age of Giants Book in PDF, ePub and Kindle

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Media Organization Management Second Edition

Media Organization Management Second Edition
Author: James Redmond
Publisher: Dreamtech Press
Total Pages: 468
Release: 2004
Genre:
ISBN: 9788177224313
GET BOOK

Download Media Organization Management Second Edition Book in PDF, ePub and Kindle

The book provides prospective and current media managers with considerable pertinent and useful information developed from rigorous academic research, court decisions, legislative actions, and the authors cumulative experience in mass media. Presented in a readable and interesting way, it helps students understand how to manage creatively in a challenging media environment.

Strategic Management in the Media

Strategic Management in the Media
Author: Lucy Küng
Publisher: SAGE
Total Pages: 479
Release: 2008-04-11
Genre: Language Arts & Disciplines
ISBN: 147390384X
GET BOOK

Download Strategic Management in the Media Book in PDF, ePub and Kindle

"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

Strategic Management in the Media

Strategic Management in the Media
Author: Lucy Küng
Publisher: SAGE
Total Pages: 265
Release: 2016-11-10
Genre: Social Science
ISBN: 1473988128
GET BOOK

Download Strategic Management in the Media Book in PDF, ePub and Kindle

′Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.′ – Eli Noam, Columbia Business School ′A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.′ – Gillian Doyle, University of Glasgow ′In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.′ – David Craig, University of Southern California In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.′ – Gregory Ferrell Lowe, University of Tampere With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC Explains strategic theory and concepts with insight and clarity Shows how to understand change and decision-making within media organizations. This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.

Encyclopedia of Knowledge Management, Second Edition

Encyclopedia of Knowledge Management, Second Edition
Author: Schwartz, David
Publisher: IGI Global
Total Pages: 1652
Release: 2010-07-31
Genre: Computers
ISBN: 1599049325
GET BOOK

Download Encyclopedia of Knowledge Management, Second Edition Book in PDF, ePub and Kindle

Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. The Encyclopedia of Knowledge Management, Second Edition provides a compendium of terms, definitions and explanations of concepts, processes and acronyms addressing the challenges of knowledge management. This two-volume collection covers all aspects of this critical discipline, which range from knowledge identification and representation, to the impact of Knowledge Management Systems on organizational culture, to the significant integration and cost issues being faced by Human Resources, MIS/IT, and production departments.

Media Management

Media Management
Author: Ann Hollifield
Publisher: Routledge
Total Pages: 439
Release: 2015-08-11
Genre: Language Arts & Disciplines
ISBN: 1317458540
GET BOOK

Download Media Management Book in PDF, ePub and Kindle

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Social Media Management

Social Media Management
Author: Amy Van Looy
Publisher: Springer
Total Pages: 262
Release: 2015-09-14
Genre: Business & Economics
ISBN: 3319219901
GET BOOK

Download Social Media Management Book in PDF, ePub and Kindle

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Managing Media Organizations

Managing Media Organizations
Author: John M. Lavine
Publisher: Longman Publishing Group
Total Pages: 472
Release: 1988
Genre: Business & Economics
ISBN:
GET BOOK

Download Managing Media Organizations Book in PDF, ePub and Kindle

Performing Arts Management (Second Edition)

Performing Arts Management (Second Edition)
Author: Tobie S. Stein
Publisher: Simon and Schuster
Total Pages: 642
Release: 2022-11-15
Genre: Performing Arts
ISBN: 1621536955
GET BOOK

Download Performing Arts Management (Second Edition) Book in PDF, ePub and Kindle

Do you know what it takes to manage a performing arts organization today? In this revised second edition of the comprehensive guide, more than 100 managers of top nonprofit and commercial venues share their winning strategies. From theater to classical music, from opera to dance, every type of organization is included, with information on how each one is structured, key managerial figures, its best-practices for financial management, how it handles labor relations, and more. Kennedy Center, the Brooklyn Academy of Music, Lincoln Center, the Mark Morris Dance Company, the New Victory Theater, the Roundabout Theater, the Guthrie Theater, Steppenwolf Theater Company, and many other top groups are represented. Learn to manage a performing arts group successfully in today’s rapidly changing cultural environment with Performing Arts Management.

Sport and the Media

Sport and the Media
Author: Matthew Nicholson
Publisher: Routledge
Total Pages: 316
Release: 2015-06-12
Genre: Social Science
ISBN: 1317690435
GET BOOK

Download Sport and the Media Book in PDF, ePub and Kindle

Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.