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Media Flight Plan V

Media Flight Plan V
Author: Dennis G. Martin
Publisher:
Total Pages: 148
Release: 2006
Genre: Advertising layout and typography
ISBN: 9780963251589

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Media Flight Plan 8

Media Flight Plan 8
Author: Dennis G. Martin
Publisher:
Total Pages: 151
Release: 2019-11
Genre:
ISBN: 9780963251503

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Textbook with Software Simulation used primarily in university level advertising media planning courses


Media Flight Plan III

Media Flight Plan III
Author: Dennis G. Martin
Publisher:
Total Pages: 156
Release: 1996
Genre: Advertising media planning
ISBN: 9780963251534

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Media Flight Plan IV

Media Flight Plan IV
Author: Dennis G. Martin
Publisher:
Total Pages: 172
Release: 2002
Genre: Advertising layout and typography
ISBN: 9780963251558

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Flight Plan to Sales Success: New Media Marketing for the Aviation Industry

Flight Plan to Sales Success: New Media Marketing for the Aviation Industry
Author: Paula Williams
Publisher: ABCI LLC
Total Pages: 119
Release: 2010-09-02
Genre: Business & Economics
ISBN: 055756882X

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This book puts marketing in perspective, in plain English, explained in terms familiar to aviation professionals. It includes industry-specific examples and case studies.


Plan to Turn Your Company Around in 90 Days

Plan to Turn Your Company Around in 90 Days
Author: Jonathan H. Lack
Publisher: Apress
Total Pages: 200
Release: 2013-09-30
Genre: Business & Economics
ISBN: 1430246693

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More than half of all businesses in the U.S. don’t make it to their fifth birthday, and nearly 70 percent are gone by year ten. How do businesses get into trouble? A hundred different ways. Poor cash flow, undercapitalization, lax financial controls, poor worker productivity, boneheaded mistakes, inefficient processes, failure to adapt, loss of enthusiasm . . . the list goes on and on. The fact is, many businesses that face life-threatening challenges, or are just stuck in the doldrums, can turn their fortunes around. And Jonathan Lack is the expert who can show you how. Lack is a turnaround specialist—the guy called in to reinvigorate a stalled company or revamp the poor practices that reduce sales and decimate profits. Once he’s done, the company is again on the road to growth and profitability. Plan to Turn Your Company Around in 90 Days is a pragmatic, step-by-step guide to helping your company not only survive but begin to grow again. Among other things, this book will teach you how to improve your company’s cash flow, how to better manage your payroll and employee productivity, and how to get better results from your marketing and sales efforts. Turn Your Company Around in 90 Days will help you develop a framework to create a strategic plan that will move your company in the right direction and breathe new life into tired or worn-out operations and products. Plan to Turn Your Company Around in 90 Days will immediately help your firm in the following areas: How to get to “cash flow positive” and then grow How to manage technology better How to manage your payroll and employee productivity How to improve marketing and increase sales How to restore profitability How to manage your board of directors and investors If you’re at all fearful that your company may not last the next couple of years, this book is for you.


Media and Religion

Media and Religion
Author: Daniel A. Stout
Publisher: Routledge
Total Pages: 218
Release: 2013-06-17
Genre: Religion
ISBN: 1136512357

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This text examines the history, theory, cultural context, and professional aspects of media and religion. While religion has been explored more fully in psychology, sociology, anthropology, and the humanities, there is no clear bridge of understanding to the communication discipline. Daniel A. Stout tackles this issue by providing a roadmap for examining this understudied area so that discussions about media and religion can more easily proceed. Offering great breadth, this text covers key concepts and historical highlights; world religions, denominations, and cultural religion; and religion and specific media genres. The text also includes key terms and questions to ponder for every chapter, and concludes with an in-class learning activity that can be used to encourage students to explore the media–religion interface and review the essential ideas presented in the book. Media and Religion is an ideal introduction for undergraduate students in need of a foundation for this emerging field.


Why Hospitals Should Fly

Why Hospitals Should Fly
Author: John J. Nance
Publisher: Health Administration Press
Total Pages: 225
Release: 2008
Genre: Hospitals
ISBN: 9780974386058

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Winner of the 2009 ACHE James A. Hamilton Book of the Year Award! "This book is a tour de force, and no one but John Nance could have written it. Only he could have made sophisticated, scientifically disciplined instruction about the nature and roots of safety into a page-turner. Medical care has a ton yet to learn from the decades of progress that have brought aviation to unprecedented levels of safety, and, in instructing us all about those lessons, John Nance is not just a bridge-builder he is the bridge." --Donald M. Berwick, MD, MPP, President and CEO, Institute for Healthcare Improvement (IHI)


The Advertising Business

The Advertising Business
Author: John Philip Jones
Publisher: SAGE
Total Pages: 564
Release: 1999-02-10
Genre: Business & Economics
ISBN: 9780761912392

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This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.


Aeronautical Chart User's Guide

Aeronautical Chart User's Guide
Author: Federal Aviation Administration
Publisher: Simon and Schuster
Total Pages: 88
Release: 2017-07-25
Genre: Transportation
ISBN: 1510725539

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The updated 11th edition of the Aeronautical Chart User’s Guide by the FAA is a great reference for novice pilots and professionals alike. Printed in full color with detailed examples, this book provides all the information students and pilots need to know about all the symbols and information provided on US aeronautical charts and chart navigation publications. Readers will find information on VFR charts, aeronautical chart symbols, helicopter route charts, flyway planning charts, IFR enroute charts, explanation of IFR enroute terms and symbols, Terminal Procedure Publications (TPPs), explanation of TPP terms and symbols, airspace classifications, and an airspace class table.