Measuring The Digital World PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Measuring The Digital World PDF full book. Access full book title Measuring The Digital World.

Measuring the Digital World

Measuring the Digital World
Author: Gary Angel
Publisher: FT Press
Total Pages: 322
Release: 2015-11-20
Genre: Computers
ISBN: 0134195132

Download Measuring the Digital World Book in PDF, ePub and Kindle

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps you capture the knowledge you need to deliver deep personalization at scale Reflects today’s latest insights into digital behavior and consumer psychology For every digital marketer, analyst, and executive who wants to improve performance To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences. Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors... what they were trying to accomplish...how well you helped them... how you can personalize and optimize their digital experiences from now on... how you can use measurement to provide deep personalization at scale.


Measuring the Digital Transformation A Roadmap for the Future

Measuring the Digital Transformation A Roadmap for the Future
Author: OECD
Publisher: OECD Publishing
Total Pages: 260
Release: 2019-03-11
Genre:
ISBN: 9264311998

Download Measuring the Digital Transformation A Roadmap for the Future Book in PDF, ePub and Kindle

Measuring the Digital Transformation: A Roadmap for the Future provides new insights into the state of the digital transformation by mapping indicators across a range of areas – from education and innovation, to trade and economic and social outcomes – against current digital policy issues, as presented in Going Digital: Shaping Policies, Improving Lives.


Measuring What Matters Most

Measuring What Matters Most
Author: Daniel L. Schwartz
Publisher: MIT Press
Total Pages: 196
Release: 2013
Genre: Education
ISBN: 0262518376

Download Measuring What Matters Most Book in PDF, ePub and Kindle

An argument that choice-based, process-oriented educational assessments are more effective than static assessments of fact retrieval. If a fundamental goal of education is to prepare students to act independently in the world--in other words, to make good choices--an ideal educational assessment would measure how well we are preparing students to do so. Current assessments, however, focus almost exclusively on how much knowledge students have accrued and can retrieve. In Measuring What Matters Most, Daniel Schwartz and Dylan Arena argue that choice should be the interpretive framework within which learning assessments are organized. Digital technologies, they suggest, make this possible; interactive assessments can evaluate students in a context of choosing whether, what, how, and when to learn. Schwartz and Arena view choice not as an instructional ingredient to improve learning but as the outcome of learning. Because assessments shape public perception about what is useful and valued in education, choice-based assessments would provide a powerful lever in this reorientation in how people think about learning. Schwartz and Arena consider both theoretical and practical matters. They provide an anchoring example of a computerized, choice-based assessment, argue that knowledge-based assessments are a mismatch for our educational aims, offer concrete examples of choice-based assessments that reveal what knowledge-based assessments cannot, and analyze the practice of designing assessments. Because high variability leads to innovation, they suggest democratizing assessment design to generate as many instances as possible. Finally, they consider the most difficult aspect of assessment: fairness. Choice-based assessments, they argue, shed helpful light on fairness considerations.


A Smart Girl's Guide: Digital World

A Smart Girl's Guide: Digital World
Author: Carrie Anton
Publisher: Simon and Schuster
Total Pages: 64
Release: 2017-08-21
Genre: Computers
ISBN: 1683370430

Download A Smart Girl's Guide: Digital World Book in PDF, ePub and Kindle

Provides tips and guidance for young girls when navigating their digital worlds, discussing such issues as the ways in which people communicate online, the need for taking breaks from technology, and the importance of online safety.


Measuring the Digital Economy A New Perspective

Measuring the Digital Economy A New Perspective
Author: OECD
Publisher: OECD Publishing
Total Pages: 160
Release: 2014-12-08
Genre:
ISBN: 9264221794

Download Measuring the Digital Economy A New Perspective Book in PDF, ePub and Kindle

This report presents indicators traditionally used to monitor the information society and complements them with experimental indicators that provide insight into areas of policy interest.


How to Measure Digital Marketing

How to Measure Digital Marketing
Author: L. Flores
Publisher: Springer
Total Pages: 255
Release: 2013-12-15
Genre: Business & Economics
ISBN: 113734069X

Download How to Measure Digital Marketing Book in PDF, ePub and Kindle

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.


Value in a Digital World

Value in a Digital World
Author: Francisco J. López Lubián
Publisher: Springer
Total Pages: 168
Release: 2017-11-06
Genre: Business & Economics
ISBN: 3319517503

Download Value in a Digital World Book in PDF, ePub and Kindle

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea? In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists? And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions? Lopez Lubian and Esteves look at what economic value means in a digital world, and argue for a shift from traditional value metrics to digital value metrics. Through high profile case studies they examine the process of valuation in the digital world – examining the challenges of making objective judgments from subjective information and how to assess the value of data. Next they analyse in depth a number of different digital business models from the perspective of delivering value to investors, stakeholders and society at large. Finally they present a framework model for assessing value in digital business.


Measuring the Digital Economy

Measuring the Digital Economy
Author: International Monetary Fund. Statistics Dept.
Publisher: International Monetary Fund
Total Pages: 49
Release: 2018-04-05
Genre: Business & Economics
ISBN: 1498307361

Download Measuring the Digital Economy Book in PDF, ePub and Kindle

"Digitalization encompasses a wide range of new applications of information technology in business models and products that are transforming the economy and social interactions. Digitalization is both an enabler and a disruptor of businesses. The lack of a generally agreed definition of the “digital economy” or “digital sector” and the lack of industry and product classification for Internet platforms and associated services are hurdles to measuring the digital economy. This paper distinguishes between the “digital sector” and the increasingly digitalized modern economy, often called the “digital economy,” and focuses on the measurement of the digital sector. The digital sector covers the core activities of digitalization, ICT goods and services, online platforms, and platform-enabled activities such as the sharing economy."


Measuring the Networked Nonprofit

Measuring the Networked Nonprofit
Author: Beth Kanter
Publisher: John Wiley & Sons
Total Pages: 336
Release: 2012-10-09
Genre: Business & Economics
ISBN: 1118137604

Download Measuring the Networked Nonprofit Book in PDF, ePub and Kindle

The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.


Political Polling in the Digital Age

Political Polling in the Digital Age
Author: Kirby Goidel
Publisher: LSU Press
Total Pages: 178
Release: 2011-05-02
Genre: Political Science
ISBN: 0807137839

Download Political Polling in the Digital Age Book in PDF, ePub and Kindle

The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.