May I Have Your Attention Please Your Guide To Business Writing That Charms Captivates And Converts PDF Download
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| Author | : Mish Slade |
| Publisher | : |
| Total Pages | : 128 |
| Release | : 2016-01-08 |
| Genre | : |
| ISBN | : 9780993497216 |
Download May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts Book in PDF, ePub and Kindle
Let's not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality. It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need. For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage. May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgrade In this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.
| Author | : Louise Wickham |
| Publisher | : Pearson UK |
| Total Pages | : 481 |
| Release | : 2020 |
| Genre | : |
| ISBN | : 1292259531 |
Download Business and Management Consulting Book in PDF, ePub and Kindle
| Author | : Natalie Canavor |
| Publisher | : John Wiley & Sons |
| Total Pages | : 384 |
| Release | : 2013-07-29 |
| Genre | : Business & Economics |
| ISBN | : 1118583620 |
Download Business Writing For Dummies Book in PDF, ePub and Kindle
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences
| Author | : Susan Benjamin |
| Publisher | : Red Wheel/Weiser |
| Total Pages | : 223 |
| Release | : 2007-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1564149005 |
Download Quick & Painless Business Writing Book in PDF, ePub and Kindle
Yes, you can improve your writing without memorising endless rules, perusing checklists of do's and don'ts or revisiting the lessons of secondary school. Quick & Painless Business Writing reveals secrets that will eliminate business-writing phobias and faux pas and help you create outstanding documents that get optimal results. First, you'll learn that grammar is not a collection of stagnant rules you'd better follow (or else), but an ever-changing set of principles with plenty of choices. Then you'll discover secrets about writing your English teachers never told you: the secret power of nouns, the destructive force of innocent-seeming verbs and the way sentence structure can elicit certain responses. You'll happily replace what you learned about structure with an altogether new understanding of how to open, develop and close your messages. Even better, you'll learn how to build a cohesive message quickly, with little need for rewriting.
| Author | : Laura Brown |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 192 |
| Release | : 2019-01-29 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0393635333 |
Download The Only Business Writing Book You'll Ever Need Book in PDF, ePub and Kindle
A must-have guide for writing at work, with practical applications for getting your point across quickly, coherently, and efficiently. A winning combination of how-to guide and reference work, The Only Business Writing Book You’ll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. Designed to save time and boost confidence, these easy-to-follow steps will teach you how to make clear requests, write for your reader, start strong and specific, and fix your mistakes. With a helpful checklist to keep you on track, you’ll learn to promote yourself and your ideas clearly and concisely, whether putting together a persuasive project proposal or dealing with daily email. Laura Brown’s supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. Complete with insightful sidebars from experts in various fields and easy-to-use resources on style, grammar, and punctuation, this book offers essential tools for success in the rapidly changing world of business communication.
| Author | : Joseph MANCUSO |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 160 |
| Release | : 1992-12-14 |
| Genre | : Business & Economics |
| ISBN | : 0761215328 |
Download Fundamentals of Business Writing Book in PDF, ePub and Kindle
A ground-breaking approach to writing with a greater focus on planning and revising documents. When you complete this book, you will know how to write with clarity and style, so your ideas come across clearly and quickly. You’ll become a sharp-eyed critic, constantly spurring yourself to do better. Best of all, you’ll learn by doing—by building and evaluating your own business letter. You’ll discover how to avoid writer's block by making writing a process with a beginning, middle, and end. You will learn how to: • Sharpen your competitive edge through good, clear writing • Make sure your written words say exactly what you mean • Identify words and phrases that get in the way of clear, concise communication • Quickly analyze, organize, write, and revise any document • Use expressive words; keep sentences and paragraphs short; keep thoughts simple • Use techniques that involve the reader and create the feeling of personal communication • Format documents so they're inviting to look at and easy to read. This is an ebook version of the AMA Self-Study course. If you want to take the course for credit you need to either purchase a hard copy of the course through amaselfstudy.org or purchase an online version of the course through www.flexstudy.com.
| Author | : Natalie Canavor |
| Publisher | : SAGE Publications |
| Total Pages | : 369 |
| Release | : 2018-05-09 |
| Genre | : Business & Economics |
| ISBN | : 1506388337 |
Download Business Writing Today Book in PDF, ePub and Kindle
Business Writing Today prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace. New to This Edition Updated with new examples, success tips, resources, and expanded material on subjects that relate to students’ most pressing interests and reflect current directions of professional communication. New and expanded coverage of important topics like networking, storytelling, creating a positive online presence, and visually-based media. New and updated good and not-so-good writing samples throughout the book show readers where and what to revise. A reorganized and streamlined table of contents is now organized into four major parts, moving from basics into more advanced topics. Nine new “Views From the Field” include advice on networking, building rapport, and creating personal introduction videos. A new chapter on editing includes practical strategies for improving drafts and fixing common writing issues. A greater emphasis on strategic thinking and problem-solving helps students develop their insight into the perspectives of others so they are better able to represent their own interests and contribute more on the job. This edition more closely connects writing skills with oral communication, relationship-building, a strategic online presence, and students’ hopes to become valued employees, leaders, and entrepreneurs. A new appendix includes new writing activities, new assignments, and cheat sheets for students, making this the most applied edition yet.
| Author | : Suzanne Sparks FitzGerald |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 180 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 9780070220607 |
Download Schaum's Quick Guide to Great Business Writing Book in PDF, ePub and Kindle
This Schaum's Quick Guide shows students and professionals how to write for business clearly, concisely and to the point, in various kinds of communications.
| Author | : Bryan Garner |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 241 |
| Release | : 2013-01-15 |
| Genre | : Business & Economics |
| ISBN | : 142218403X |
Download HBR Guide to Better Business Writing Book in PDF, ePub and Kindle
DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, and usage
| Author | : Julian Barnes |
| Publisher | : Vintage |
| Total Pages | : 158 |
| Release | : 2011-10-05 |
| Genre | : Fiction |
| ISBN | : 0307957330 |
Download The Sense of an Ending Book in PDF, ePub and Kindle
BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closest childhood friends return with a vengeance: one of them from the grave, another maddeningly present. A novel so compelling that it begs to be read in a single setting, The Sense of an Ending has the psychological and emotional depth and sophistication of Henry James at his best, and is a stunning achievement in Julian Barnes's oeuvre. Tony Webster thought he left his past behind as he built a life for himself, and his career has provided him with a secure retirement and an amicable relationship with his ex-wife and daughter, who now has a family of her own. But when he is presented with a mysterious legacy, he is forced to revise his estimation of his own nature and place in the world.
