Maximizing ROI from Marketing Expenditures
Author | : Ed Whitehead |
Publisher | : |
Total Pages | : |
Release | : 2005 |
Genre | : Marketing |
ISBN | : |
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Author | : Ed Whitehead |
Publisher | : |
Total Pages | : |
Release | : 2005 |
Genre | : Marketing |
ISBN | : |
Author | : Leland HARDEN |
Publisher | : AMACOM |
Total Pages | : 256 |
Release | : 2010-11-17 |
Genre | : Business & Economics |
ISBN | : 0814416217 |
With marketing budgets stretched tight, it’s harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: • Predict, monitor, and measure the success of campaigns based in both traditional and Internet media • Align business and marketing goals • Concentrate on the right metrics rather than drowning in a sea of data • Turn data into actionable recommendations Providing case studies, techniques, and checklists, the book pays special attention tothe new generation of web tools, and reveals how any business can effectively use the data available to them; and take advantage of every marketing opportunity.
Author | : Jesko Perrey |
Publisher | : John Wiley & Sons |
Total Pages | : 337 |
Release | : 2011-03-08 |
Genre | : Business & Economics |
ISBN | : 0470979771 |
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should — but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine traditional and new marketing vehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift local marketing funds to social media? How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about ‘just doing it’, but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe)
Author | : Lloyd Corder |
Publisher | : |
Total Pages | : 50 |
Release | : 2013-08-05 |
Genre | : |
ISBN | : 9781491287262 |
Formulas, techniques and tools for effectively quantifying the impact of your marketing expenditures based on the strength of the relationships you are building with prospects and customers.
Author | : Jesko Perrey |
Publisher | : John Wiley & Sons |
Total Pages | : 269 |
Release | : 2013-01-02 |
Genre | : Business & Economics |
ISBN | : 1118489519 |
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Author | : James Lenskold |
Publisher | : McGraw Hill Professional |
Total Pages | : 287 |
Release | : 2003-08-22 |
Genre | : Business & Economics |
ISBN | : 0071436103 |
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.
Author | : Lasun Joshua George |
Publisher | : |
Total Pages | : 176 |
Release | : 2013-06-26 |
Genre | : Business & Economics |
ISBN | : 9780957579187 |
DO NOT SPEND A DIME ON ADVERTISING UNTIL YOU'VE READ THIS BOOK. This book is packed with proven time and money saving techniques that will supercharge your marketing and put your online business in profits for life... In this top notch information on paid advertising, you'll discover the secrets of making the huge return on shoestring budget advertising. Here is a few of what you'll discover in this book; Industry tricks for increasing advertising revenue, Guide to high return on a tight budget advertising investment, How to buy profitable website traffic with pennies!, How to find quality PPC advertising venues, How to find quality forums that accept Ads, Where to find cheap newsletter advertising opportunities, Where to buy profitable low -cost banner Ad spots, How to find and buy advertising on joint venture and affiliate partner networks, How to secure CPA and CPM advertising opportunities, How to find and hire an advertising manager, How to find a PPC management service that gets result. And many more...
Author | : Sascha Stürze |
Publisher | : Springer Nature |
Total Pages | : 125 |
Release | : 2022-10-29 |
Genre | : Business & Economics |
ISBN | : 3658380535 |
This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges? The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.
Author | : Charlie Fusco |
Publisher | : Author House |
Total Pages | : 98 |
Release | : 2006-03-13 |
Genre | : Business & Economics |
ISBN | : 1467821446 |
"Serious about making money? Read the book and then give them a call. It's really that simple." -John Livingston, Young Again Nutrients “The principles of the Billion Dollar Box are excellent and well founded. The Billion Dollar Box provides a wealth of information for the novice or the experienced direct marketer- these ladies deliver a real dollar for dollar advantages for any DR client.” Nick Cirmo, President-440 Group LLC
Author | : Lloyd E. Corder |
Publisher | : CreateSpace |
Total Pages | : 50 |
Release | : 2010-07-01 |
Genre | : Business & Economics |
ISBN | : 9781453730157 |
Formulas, techniques and tools for effectively quantifying the impact of your marketing expenditures based on the strength of the relationships you are building with prospects and customers.