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Mastering Social Media Mining with Python

Mastering Social Media Mining with Python
Author: Marco Bonzanini
Publisher: Packt Publishing Ltd
Total Pages: 333
Release: 2016-07-29
Genre: Computers
ISBN: 1783552026
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Acquire and analyze data from all corners of the social web with Python About This Book Make sense of highly unstructured social media data with the help of the insightful use cases provided in this guide Use this easy-to-follow, step-by-step guide to apply analytics to complicated and messy social data This is your one-stop solution to fetching, storing, analyzing, and visualizing social media data Who This Book Is For This book is for intermediate Python developers who want to engage with the use of public APIs to collect data from social media platforms and perform statistical analysis in order to produce useful insights from data. The book assumes a basic understanding of the Python Standard Library and provides practical examples to guide you toward the creation of your data analysis project based on social data. What You Will Learn Interact with a social media platform via their public API with Python Store social data in a convenient format for data analysis Slice and dice social data using Python tools for data science Apply text analytics techniques to understand what people are talking about on social media Apply advanced statistical and analytical techniques to produce useful insights from data Build beautiful visualizations with web technologies to explore data and present data products In Detail Your social media is filled with a wealth of hidden data – unlock it with the power of Python. Transform your understanding of your clients and customers when you use Python to solve the problems of understanding consumer behavior and turning raw data into actionable customer insights. This book will help you acquire and analyze data from leading social media sites. It will show you how to employ scientific Python tools to mine popular social websites such as Facebook, Twitter, Quora, and more. Explore the Python libraries used for social media mining, and get the tips, tricks, and insider insight you need to make the most of them. Discover how to develop data mining tools that use a social media API, and how to create your own data analysis projects using Python for clear insight from your social data. Style and approach This practical, hands-on guide will help you learn everything you need to perform data mining for social media. Throughout the book, we take an example-oriented approach to use Python for data analysis and provide useful tips and tricks that you can use in day-to-day tasks.

Mastering Social Media Marketing

Mastering Social Media Marketing
Author: Stephen Akintayo
Publisher: Createspace Independent Publishing Platform
Total Pages: 112
Release: 2016-05-29
Genre:
ISBN: 9781533514981
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Use power of social media to increase your sales. Social media marketing has been known as one of the proven marketing strategies for some time now. This is why it is very important that as an entrepreneur, you utilize it to your advantage in order to Increase your brand recognition. Social media is a powerful tool for business, both on and offline. Whether you're new to Internet marketing, or you're new and want to acquire knowledge on how to leverage social media to promote your business, then you are reading the right book. All over the world, over 3 billion people log on to various social media networks daily searching for one thing or the other which means that the internet is so vast that you need to utilize it to your advantage. With social media, you can easily draw potential customers give them the access to get in touch with you through. In addition, the use of social media platforms allows you to become more recognizable both to your existing customers and their personal contacts too, provided you are smart enough to get them to share or repost your content.

Mastering Social Media Mining with R

Mastering Social Media Mining with R
Author: Sharan Kumar Ravindran
Publisher: Packt Publishing Ltd
Total Pages: 248
Release: 2015-09-23
Genre: Computers
ISBN: 1784399671
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Extract valuable data from your social media sites and make better business decisions using R About This Book Explore the social media APIs in R to capture data and tame it Employ the machine learning capabilities of R to gain optimal business value A hands-on guide with real-world examples to help you take advantage of the vast opportunities that come with social media data Who This Book Is For If you have basic knowledge of R in terms of its libraries and are aware of different machine learning techniques, this book is for you. Those with experience in data analysis who are interested in mining social media data will find this book useful. What You Will Learn Access APIs of popular social media sites and extract data Perform sentiment analysis and identify trending topics Measure CTR performance for social media campaigns Implement exploratory data analysis and correlation analysis Build a logistic regression model to detect spam messages Construct clusters of pictures using the K-means algorithm and identify popular personalities and destinations Develop recommendation systems using Collaborative Filtering and the Apriori algorithm In Detail With an increase in the number of users on the web, the content generated has increased substantially, bringing in the need to gain insights into the untapped gold mine that is social media data. For computational statistics, R has an advantage over other languages in providing readily-available data extraction and transformation packages, making it easier to carry out your ETL tasks. Along with this, its data visualization packages help users get a better understanding of the underlying data distributions while its range of "standard" statistical packages simplify analysis of the data. This book will teach you how powerful business cases are solved by applying machine learning techniques on social media data. You will learn about important and recent developments in the field of social media, along with a few advanced topics such as Open Authorization (OAuth). Through practical examples, you will access data from R using APIs of various social media sites such as Twitter, Facebook, Instagram, GitHub, Foursquare, LinkedIn, Blogger, and other networks. We will provide you with detailed explanations on the implementation of various use cases using R programming. With this handy guide, you will be ready to embark on your journey as an independent social media analyst. Style and approach This easy-to-follow guide is packed with hands-on, step-by-step examples that will enable you to convert your real-world social media data into useful, practical information.

The Social Executive

The Social Executive
Author: Dionne Kasian-Lew
Publisher: John Wiley & Sons
Total Pages: 342
Release: 2014-09-15
Genre: Business & Economics
ISBN: 0730312895
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Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication. It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships. Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals. Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube Presents hard evidence that shows the positive results of investing time and energy in social networks Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.

Mastering Social Media Marketing

Mastering Social Media Marketing
Author: Don Carlos
Publisher:
Total Pages: 0
Release: 2023
Genre: Branding (Marketing)
ISBN:
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Are you ready to take your social media marketing to new heights? Do you dream of reaching a wider audience, growing your brand, and achieving remarkable success in the digital world? Look no further! "Mastering Social Media Marketing: A Comprehensive Guide for Success" is the ultimate companion you've been searching for.In this captivating and transformative eBook, you will embark on a journey that will empower you to conquer the social media landscape like never before. With deep insights, proven strategies, and expert guidance, you'll uncover the keys to unlocking your brand's true potential.Step into a world where your social media presence becomes a catalyst for connection, engagement, and growth. Discover how to craft compelling content that captivates your audience's attention, leaving them craving for more. Unleash the power of viral campaigns, igniting a wildfire of shares and likes that will skyrocket your visibility and reach.But this eBook is more than just a guide--it's an emotional and persuasive manifesto that will stir your soul. Feel the rush of inspiration as you dive into the pages filled with stories of triumph, resilience, and unparalleled success. Each chapter is infused with the passion and determination that fuels social media moguls, urging you to join their ranks and create a legacy of your own.You'll be guided through every aspect of social media marketing, from setting crystal-clear goals and objectives to identifying your target audience with surgical precision. Learn how to craft a strategic plan tailored to your brand, selecting the right platforms that resonate with your audience's desires.No stone is left unturned as you delve into the art of content creation and curation. Unearth the secrets of crafting engaging and shareable posts that go viral, while mastering the art of curating relevant content from trusted sources. Watch as your brand's reputation soars to new heights, solidifying your position as a trusted authority in your industry.But it doesn't stop there. Unleash the power of influencer marketing, expanding your reach and forging powerful alliances with industry leaders. Engage with your audience in meaningful conversations, leaving a lasting impact that fuels brand loyalty and advocacy. And harness the power of data-driven decision making, using cutting-edge analytics tools to measure and optimize your performance.As you immerse yourself in the pages of "Mastering Social Media Marketing," you'll feel an irresistible pull toward your dreams. It's time to break free from the shackles of mediocrity and embrace the immense potential of social media. Join the ranks of the elite, the pioneers, the trailblazers who refuse to settle for anything less than extraordinary.Are you ready to embark on this transformational journey? Your path to social media mastery awaits. Embrace the comprehensive guide that will ignite your success and propel you to new heights. It's time to master the art of social media marketing and create a legacy that will be remembered for generations to come.Get your copy of "Mastering Social Media Marketing: A Comprehensive Guide for Success" and unlock a world of endless possibilities today!

Mastering Story, Community and Influence

Mastering Story, Community and Influence
Author: Jay Oatway
Publisher: John Wiley & Sons
Total Pages: 150
Release: 2012-03-19
Genre: Business & Economics
ISBN: 1119943469
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Your digital presence tells the story of who you are... so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it’s difficult to connect with the people who matter most to your business and your career. Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities. Whether you’re new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer. Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.

Social Media

Social Media
Author: David Kelly
Publisher: Createspace Independent Publishing Platform
Total Pages: 156
Release: 2016-08-25
Genre:
ISBN: 9781537268033
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Are You Looking To Explode Your Social Media Presence? Do you want more followers? Would you like the best and most efficient strategies taken from the best influencers? Do you want to monetize your social media? When you buy Social Media: Strategies to Mastering your brand for Facebook, Instagram, Twitter and Snapchat, your followers will increase rapidly! You will discover everything you need to know about social media marketing These crucial and effective tips will maximize your social media presence. You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies.

Mastering Social Media Marketing

Mastering Social Media Marketing
Author:
Publisher: Mohamed Nid Said
Total Pages: 40
Release: 2022-12-20
Genre: Computers
ISBN:
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Mastering Social Media Marketing is a comprehensive guide to effectively using social media to grow and promote a business. The book covers a wide range of topics, including developing a social media strategy, creating and distributing content, and analyzing and improving performance. One of the key themes of the book is the importance of understanding your target audience and tailoring your social media efforts to meet their needs and interests. The book also emphasizes the importance of creating high-quality, engaging content that resonates with your audience and helps to build brand awareness and loyalty. In addition to practical advice on how to use various social media platforms, the book also provides tips on how to measure the effectiveness of your social media efforts and make data-driven decisions to improve your campaigns. Overall, Mastering Social Media Marketing is an invaluable resource for businesses looking to use social media as a key component of their marketing efforts. It offers a wealth of practical advice and proven strategies for success in the fast-paced world of social media marketing.

Mastering Social Media Marketing 2023

Mastering Social Media Marketing 2023
Author: Serkan Piskin
Publisher: Serkan Piskin
Total Pages: 141
Release:
Genre: Business & Economics
ISBN:
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"Mastering Social Media Marketing: The Essential Guide for Business Owners" is a comprehensive resource for anyone looking to effectively use social media for marketing purposes. The book begins by introducing the basics of social media marketing and the importance of having a clear strategy. From there, it delves into key topics such as identifying your target audience, creating a content plan, choosing the right social media platforms, and developing a social media marketing strategy that aligns with your business goals. In addition to these foundational concepts, the book also covers advanced topics such as employee advocacy, social media policies, crisis management, repurposing content, A/B testing, and influencer marketing. It also includes chapters on social media advertising, customer service, social media analytics, and social media monitoring, giving readers a well-rounded understanding of all the various aspects of social media marketing. In this book you will find basic concepts and tools about social media marketing. Everything you need to improve your business on platforms such as Instagram, Facebook, TikTok, Pinterest, YouTube, Google is available in this book. Once you have the information, all you have to do is apply it. Throughout the book, readers will find practical tips, and actionable advice to help them succeed in their social media marketing efforts. Whether you're just starting out in social media marketing or looking to take your skills to the next level, "Mastering Social Media Marketing" is an invaluable resource for anyone looking to effectively use social media to achieve their marketing goals.

Mastering Web 2.0

Mastering Web 2.0
Author: Susan Rice Lincoln
Publisher: Kogan Page Publishers
Total Pages: 224
Release: 2009-06-03
Genre: Business & Economics
ISBN: 0749457511
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Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.