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Mass Communication

Mass Communication
Author: Ralph E. Hanson
Publisher: SAGE Publications
Total Pages: 1221
Release: 2016-10-20
Genre: Language Arts & Disciplines
ISBN: 150635856X

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Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.


Media & Culture

Media & Culture
Author: Richard Campbell
Publisher: Bedford Books
Total Pages: 613
Release: 2002
Genre: Mass media and culture
ISBN: 9780312390709

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Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.


Practical R for Mass Communication and Journalism

Practical R for Mass Communication and Journalism
Author: Sharon Machlis
Publisher: CRC Press
Total Pages: 379
Release: 2018-12-21
Genre: Mathematics
ISBN: 0429681755

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Do you want to use R to tell stories? This book was written for you—whether you already know some R or have never coded before. Most R texts focus only on programming or statistical theory. Practical R for Mass Communication and Journalism gives you ideas, tools, and techniques for incorporating data and visualizations into your narratives. You’ll see step by step how to: Analyze airport flight delays, restaurant inspections, and election results Map bank locations, median incomes, and new voting districts Compare campaign contributions to final election results Extract data from PDFs Whip messy data into shape for analysis Scrape data from a website Create graphics ranging from simple, static charts to interactive visualizations for the Web If you work or plan to work in a newsroom, government office, non-profit policy organization, or PR office, Practical R for Mass Communication and Journalism will help you use R in your world. This book has a companion website with code, links to additional resources, and searchable tables by function and task. Sharon Machlis is the author of Computerworld’s Beginner’s Guide to R, host of InfoWorld’s Do More With R video screencast series, admin for the R for Journalists Google Group, and is well known among Twitter users who follow the #rstats hashtag. She is Director of Editorial Data and Analytics at IDG Communications (parent company of Computerworld, InfoWorld, PC World and Macworld, among others) and a frequent speaker at data journalism and R conferences.


Mass Communication Theory

Mass Communication Theory
Author: Stanley J. Baran
Publisher: Cengage Learning
Total Pages: 0
Release: 2003
Genre: Mass media
ISBN: 9780534561635

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This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.


A History of Mass Communication

A History of Mass Communication
Author: Irving Fang
Publisher: Taylor & Francis
Total Pages: 348
Release: 1997-02-27
Genre: Performing Arts
ISBN: 113604681X

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This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their influence upon subsequent generations. The book is divided into six periods which are identified as 'Information Revolutions' writing, printing, mass media, entertainment, the 'toolshed' (which we call 'home' now), and the Information Highway. In looking at the ways in which the tools of communication have influenced and been influenced by social change, A History of Mass Communication provides students of media and journalism with a strong sense of the way their chosen field affects how society functions. Providing a broad-based approach to media history, Dr. Fang encourages the reader to take a careful look at where our culture is headed through the tools we use to communicate with one another. A History of Mass Communication is not only the most current text on communication history, but also an invaluable resource for anyone interested in how methods of communication affect society.


The Dynamics of Mass Communication

The Dynamics of Mass Communication
Author: Joseph R. Dominick
Publisher:
Total Pages: 628
Release: 1996
Genre: Social Science
ISBN:

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An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.


Media of Mass Communication

Media of Mass Communication
Author: John Vivian
Publisher: Pearson Educacion
Total Pages: 504
Release: 2012-02-03
Genre: Communication
ISBN: 9780205876457

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Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.


Essentials of Mass Communication Theory

Essentials of Mass Communication Theory
Author: Arthur Asa Berger
Publisher: SAGE
Total Pages: 226
Release: 1995-07-05
Genre: Language Arts & Disciplines
ISBN: 9780803973572

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'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound


Dictionary of Mass Communication and Media Research

Dictionary of Mass Communication and Media Research
Author: David P. Demers
Publisher:
Total Pages: 376
Release: 2005-09
Genre:
ISBN: 9780922993352

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This is a clothbound version of the original paperback book (ISBN 0-922993-25-4). The dictionary contains more than 1,400 concepts and terms associated with mass communication--two-thirds of which are not found in other comparable dictionaries. This dictionary provides more comprehensive of most terms than other dictionaries.


Introduction to Mass Communication

Introduction to Mass Communication
Author: Stanley J. Baran
Publisher:
Total Pages: 529
Release: 2004
Genre: Mass media
ISBN: 9780072827583

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Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).