Marketing
| Author | : William M. Pride |
| Publisher | : Houghton Mifflin College Division |
| Total Pages | : 631 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780618248919 |
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Marketingconcepts Strategies 12th Ed PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketingconcepts Strategies 12th Ed PDF full book. Access full book title Marketingconcepts Strategies 12th Ed.
Introduction to Marketing Concepts
| Author | : Graeme Drummond |
| Publisher | : Routledge |
| Total Pages | : 296 |
| Release | : 2006-08-11 |
| Genre | : Business & Economics |
| ISBN | : 1136392262 |
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Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
Marketing Concepts and Strategies (with CourseMate and EBook Access Card)
| Author | : O. C. Ferrell |
| Publisher | : |
| Total Pages | : 320 |
| Release | : 2012-04-13 |
| Genre | : Marketing |
| ISBN | : 9781408064320 |
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Perfect for Students of all backgrounds and interest levels, the sixth edition of Dibb, Simpkin, Pride and Ferrell's Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. The text takes students beyond the marketing mix, to recognize that in additio to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing.The sixth edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples, and coverage of key new developments in the field.This textbook is autopackaged with Coursemate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.
Strategic Marketing
| Author | : Russell Abratt |
| Publisher | : Routledge |
| Total Pages | : 148 |
| Release | : 2018-07-04 |
| Genre | : Business & Economics |
| ISBN | : 0429951558 |
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This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
Services Marketing: Concepts, Strategies, & Cases
| Author | : K. Hoffman |
| Publisher | : Cengage Learning |
| Total Pages | : 480 |
| Release | : 2016-01-01 |
| Genre | : Business & Economics |
| ISBN | : 9781285429786 |
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Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Marketing Concepts and Strategies
| Author | : Cengage Learning |
| Publisher | : |
| Total Pages | : |
| Release | : 2019-02-04 |
| Genre | : |
| ISBN | : 9781473760271 |
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Essentials of Services Marketing
| Author | : K. Douglas Hoffman |
| Publisher | : South Western Educational Publishing |
| Total Pages | : 608 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780030288920 |
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The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
Marketing
| Author | : |
| Publisher | : |
| Total Pages | : 595 |
| Release | : 1972 |
| Genre | : Marketing |
| ISBN | : |
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Marketing
| Author | : Susan J. Dann |
| Publisher | : |
| Total Pages | : 214 |
| Release | : 1993 |
| Genre | : Marketing |
| ISBN | : 9780170089234 |
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Customer Relationship Management
| Author | : V. Kumar |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 399 |
| Release | : 2012-04-30 |
| Genre | : Business & Economics |
| ISBN | : 3642201091 |
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Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.
