Marketing Your Librarys Electronic Resources PDF Download
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| Author | : Marie R. Kennedy |
| Publisher | : American Library Association |
| Total Pages | : 202 |
| Release | : 2013-03-07 |
| Genre | : Business & Economics |
| ISBN | : 1555708897 |
Download Marketing Your Library's Electronic Resources Book in PDF, ePub and Kindle
It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes Four complete programs from both public and academic libraries A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models Numerous examples of well-executed plans and outcomes
| Author | : Marie R. Kennedy |
| Publisher | : American Library Association |
| Total Pages | : 241 |
| Release | : 2017-10-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 083891599X |
Download Marketing Your Library's Electronic Resources Book in PDF, ePub and Kindle
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
| Author | : Marie R. Kennedy |
| Publisher | : |
| Total Pages | : 192 |
| Release | : 2017-10-17 |
| Genre | : Libraries |
| ISBN | : 9781783302673 |
Download Marketing Your Library's Electronic Resources Book in PDF, ePub and Kindle
Marketing Your Library's Electronic Resources shows library and information professionals how todevelop strategic marketing plans to inform users how their library'se-resources can have an impact on their lives, from providing a trusted answerto a quick question to offering sage advice to inspire them through a long-termproject of their own design. Newly expanded and updated, thismanual demonstrates how to design and implement marketing plans that will helplibrarians save time, effort, and money while increasing the use of libraryresources. It shows readers how to construct marketing plans, from identifyingpurpose, its component parts, implementation, assessment, through to a guide tohow and when to revise it. Comprehensive yet to the point, this book includes: seven complete programs from avariety of public and academic libraries guides to determining, writing,implementing, assessing, and updating library marketing plans advice on making the most ofmarketing opportunities from learning management systems, discovery services,LibGuides, and more a step-by-step organizationguide, with a variety of model feedback and assessment forms an examination of the e-resourcelife cycle case studies that demonstratebest practice and outcomes. This book's flexible, step-by-step layout makes it an idealresource for anyone involved in promoting their library or information service,whether at an academic, public or special library or in archives or recordsmanagement. It's also a useful guide for LIS students internationally who needto understand the practice of library marketing.
| Author | : Eleonora I. Dubicki |
| Publisher | : Routledge |
| Total Pages | : 202 |
| Release | : 2013-10-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1317994078 |
Download Marketing and Promoting Electronic Resources Book in PDF, ePub and Kindle
Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.
| Author | : Carol Smallwood |
| Publisher | : McFarland |
| Total Pages | : 233 |
| Release | : 2014-01-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0786489952 |
Download Marketing Your Library Book in PDF, ePub and Kindle
Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
| Author | : Heather A. Dalal |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 195 |
| Release | : 2017-08-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1442269502 |
Download Video Marketing for Libraries Book in PDF, ePub and Kindle
Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
| Author | : Patricia H. Fisher |
| Publisher | : American Library Association |
| Total Pages | : 158 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9780838909096 |
Download Blueprint for Your Library Marketing Plan Book in PDF, ePub and Kindle
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
| Author | : Stephanie Espinoza Villamor |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 132 |
| Release | : 2022-05-24 |
| Genre | : Business & Economics |
| ISBN | : |
Download Practical Marketing for the Academic Library Book in PDF, ePub and Kindle
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
| Author | : Nancy Dowd |
| Publisher | : American Library Association |
| Total Pages | : 153 |
| Release | : 2010 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0838910009 |
Download Bite-Sized Marketing Book in PDF, ePub and Kindle
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
| Author | : Valerie S. Gordon |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 178 |
| Release | : 2016-03-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1442262710 |
Download Marketing for Special and Academic Libraries Book in PDF, ePub and Kindle
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
