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| Author | : |
| Publisher | : Woodside Business Press |
| Total Pages | : 64 |
| Release | : |
| Genre | : |
| ISBN | : 9780979803307 |
| Author | : Jane Ballback |
| Publisher | : Fisher Books |
| Total Pages | : 124 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : 9781883553784 |
Develop a clear and concise self-marketing process to promote your skills and accomplishments and move ahead in a fulfilling career. Learn to: - Create your personal marketing mix using the "Five P's" -- product, promotion, place, price, and positioning - Develop techniques and strategies for being in the right place at the right time - Use the power of words effectively to gain a new visibility - Promote yourself within your own organization
| Author | : KERIN |
| Publisher | : McGraw Hill |
| Total Pages | : 608 |
| Release | : 2017-01-26 |
| Genre | : Business & Economics |
| ISBN | : 1526864967 |
EBOOK: Marketing: The Core
| Author | : Rita Balian Allen |
| Publisher | : |
| Total Pages | : 155 |
| Release | : 2014-06-15 |
| Genre | : Business & Economics |
| ISBN | : 9780991505104 |
Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.
| Author | : Shelly Field |
| Publisher | : Infobase Publishing |
| Total Pages | : 273 |
| Release | : 2008 |
| Genre | : Art |
| ISBN | : 0816053502 |
Whether students dream of pursuing a singing career or becoming a big music producer, Ferguson Career Coach: Managing Your Career in the Music Industry offers practical tips for success in this highly competitive business. Author Shelly Field provides her own insider knowledge from years of experience in this field, as well as basic advice, industry secrets, and tips for readers looking to enter and excel in the exciting music industry. Personal experiences of successful professionals complete this extensive guide. Chapters include: Plan for Success in the Music Industry Job Search Strategies Tools for Success Getting Your Foot in the Door Marketing Yourself for Success Succeeding in the Workplace Succeeding in the Talent End of the Industry.
| Author | : Anita R. Brick |
| Publisher | : |
| Total Pages | : 256 |
| Release | : 1997-04-01 |
| Genre | : Business & Economics |
| ISBN | : 9780028614939 |
Whether getting that first job, changing jobs, or getting recognition in their field of endeavor, everyone needs to know how to market themselves like a pro. This dynamic new title presents the best advice from top professionals on how to maximize personal marketing efforts for career and professional success. Filled with tips, techniques, and strategies, it shows how to get started with a personal campaign and follow through to a successful conclusion. In addition, it is full of real life experiences. This must have reference illustrates how other successful individuals have created and implemented their marketing strategies to achieve their goals. Readers will learn to: -- Showcase their Talents -- Position themselves for career growth -- Develop a top reputation in their field
| Author | : Richard A. Payne |
| Publisher | : Prentice Hall |
| Total Pages | : 224 |
| Release | : 1984 |
| Genre | : Business & Economics |
| ISBN | : |
Abstract: The seven principles of marketing packaged goods are applied to personal marketing, i.e. getting the most out of one's career and getting the best possible jobs throughout one's lifetime. These principles involve looking at industry and company trends, assessing your competition, looking at your image, devising a strategy for developing your full potential, cultivating potential buyers of your talents, and positioning yourself in the market regarding timing and pricing. The final chapter explains how to develop a personal marketing plan considering all of these points. Many examples are used in this book to illustrate the various points.
| Author | : Dan Schawbel |
| Publisher | : St. Martin's Press |
| Total Pages | : 270 |
| Release | : 2013-09-03 |
| Genre | : Business & Economics |
| ISBN | : 1250025672 |
New York Times and Wall Street Journal Bestseller "Promote Yourself is a perfect read for young people starting their ‘real' job, or veterans who want to up their game."--Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead? The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel's Promote Yourself gives you the new rules for success, and answers your most pressing questions about your career: * What are managers really looking for? * What do you do if you're stuck at work? * How do you create a personal brand for professional success? * How do you use social media for networking to propel your career? Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you'll need today and for the rest of your career. Promote Yourself: The New Rules for Career Success is the definitive book on marketing yourself and building an outstanding career.
| Author | : Bruce Turkel |
| Publisher | : Da Capo Lifelong Books |
| Total Pages | : 312 |
| Release | : 2016-09-06 |
| Genre | : Business & Economics |
| ISBN | : 0738219215 |
The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
| Author | : Jeanette Maw McMurtry |
| Publisher | : John Wiley & Sons |
| Total Pages | : 407 |
| Release | : 2022-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1119894891 |
Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
