Marketing Todays Academic Library PDF Download
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Author | : Brian Mathews |
Publisher | : American Library Association |
Total Pages | : 193 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 0838909841 |
Download Marketing Today's Academic Library Book in PDF, ePub and Kindle
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Author | : Dinesh K. Gupta |
Publisher | : Walter de Gruyter |
Total Pages | : 436 |
Release | : 2006-05-02 |
Genre | : Language Arts & Disciplines |
ISBN | : 3598440197 |
Download Marketing Library and Information Services: International Perspectives Book in PDF, ePub and Kindle
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author | : Association of Research Libraries |
Publisher | : Association of Research Libr |
Total Pages | : 76 |
Release | : 1985 |
Genre | : Academic libraries |
ISBN | : |
Download Academic Library Statistics Book in PDF, ePub and Kindle
Author | : International Development Research Centre (Canada) |
Publisher | : IDRC |
Total Pages | : 483 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 0889368171 |
Download Marketing Information Products and Services Book in PDF, ePub and Kindle
Contributed articles presented at a workshop held in 1994.
Author | : Ngọc Yến Trần |
Publisher | : |
Total Pages | : 275 |
Release | : 2020 |
Genre | : Academic libraries |
ISBN | : 9780838946626 |
Download Supporting Today's Students in the Library Book in PDF, ePub and Kindle
"Supporting Today's Students in the Library collects current strategies from all types of academic libraries for retaining and graduating nontraditional students, with many of them based on learning theories and teaching methodologies. The book explores methods for overcoming language barriers, discusses best practices, and presents case studies that support the changing student population. Additionally, Supporting Today's Students in the Library provides a variety of ideas for new services, spaces, and outreach opportunities that support nontraditional students on campus and beyond"--
Author | : Marshall Breeding |
Publisher | : ALA TechSource |
Total Pages | : 33 |
Release | : 2018-11-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780838916179 |
Download Index-Based Discovery Services Book in PDF, ePub and Kindle
This report shares data describing the use of the following discovery services among colleges and universities in the United States: WorldCat Discovery Service and its predecessor WorldCat Local from OCLC, Summon and Primo from Ex Libris, and EBSCO Discovery Service from EBSCO Information Services.
Author | : Stephanie Espinoza Villamor |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 159 |
Release | : 2022-05-24 |
Genre | : Business & Economics |
ISBN | : 1440872236 |
Download Practical Marketing for the Academic Library Book in PDF, ePub and Kindle
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
Author | : Cosette N. Kies |
Publisher | : Scarecrow Press |
Total Pages | : 220 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780810846562 |
Download Marketing and Public Relations for Libraries Book in PDF, ePub and Kindle
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Author | : Valerie S. Gordon |
Publisher | : Rowman & Littlefield |
Total Pages | : 179 |
Release | : 2016-03-15 |
Genre | : Language Arts & Disciplines |
ISBN | : 1442262710 |
Download Marketing for Special and Academic Libraries Book in PDF, ePub and Kindle
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
Author | : Robert J. Lackie |
Publisher | : Rowman & Littlefield |
Total Pages | : 206 |
Release | : 2015-09-17 |
Genre | : Language Arts & Disciplines |
ISBN | : 144225422X |
Download Creative Library Marketing and Publicity Book in PDF, ePub and Kindle
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.