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Marketing Strategies UK & Us Enterprises

Marketing Strategies UK & Us Enterprises
Author: Johnny Ch Lok
Publisher: Independently Published
Total Pages: 190
Release: 2019-01-16
Genre: Business & Economics
ISBN: 9781794230491

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Chapter 5Marketing research methods 1.Critically evaluate the relative merits of quantitative and qualitative approaches to data collection for a large retailer.The marketing research process needs to follow these steps: defining the problem and research objectives, developing the research plan, collecting the data, analyzing the data, then presenting the findings. In general, the specific marketing research major activities include: Research into customer needs and expectation and a variety of qualitative techniques are used to study the often complex sets of expectations that customers have with respect to a purchase. For example, when buying a personal computer, what are customers' expectation with respect to reliability, after -sales support, design etc? Customer satisfaction surveys indicate customer areas of satisfaction or dissatisfaction; how spending money on various forms of communication, such as advertising, sales promotion, and public relations; researching similar industry studies about competitors in completely unrelated business sectors how to improve own marketing effectiveness; researching key client studies about number of customers how to make special efforts to ensure that these customers are satisfied with its standards of service and prices; researching into intermediaries, such as agents dealers are close to consumers to gather information about consumers' needs and expectation. For example in relation to reliability, delivery times and after sales services; researching front line employees their attitude towards the company and researching environmental scanning changing on trends to influence the company development in the future. Structure of market research includes spending on market research, types of market research and potential problem. Market research means researching the the immediate competitive environment of the marketplace, including customers, competitors, suppliers, distributors and retailer. Otherwise, marketing research includes all the above and companies and their strategies and markets of whose products sale or services provision and the wider environment within which operates ( e.g. political, social, economic etc factor influences). Hence, marketing research means the systematic design, collection, analysis and reporting of data and finding relevant to a specific marketing situation facing the organization. In general, the ten most common market research activities for a large retailer data collection, include determination of market characteristics, measurement of market potential, market share analysis, sales analysis, studies of business trends, short range forecasting, competitive product studies, long range forecasting, pricing studies and testing existing products.The reasons why a large retailer needs to conduct that research in new product development include the product must appeal to the customer, timely market research can help the large retailer to predict its client's needs/wants, market research tends to point out success and failure before its product is launched for real and it can save its money and time. A large retailer's market research can be sources by either primary or secondary or both and it can use either qualitative or quantitative or both methodologies and it can achieve objectives either exploratory or descriptive or causal experimental.The primary source is


Marketing Strategies UK and US Enterprises

Marketing Strategies UK and US Enterprises
Author: Johnny Ch LOK
Publisher:
Total Pages: 189
Release: 2019-03-27
Genre:
ISBN: 9781091771383

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Chapter 11A national chain of restaurant mobile advertising strategy1.Critically assess the likely opportunities and problemsof mobile advertising for a national chain of restaurants.A global crisis in the advertising industry largely linked to the impact of the internet is transforming the business models of media industries, the content they create and distribute, and the audiences who consume that contents. Such as consumers can use whose mobiles to find where the chain of restaurants are located and meal and drink prices and meal and drink types and restaurant opening and closing time etc. information for the national chain of restaurants from internet advertising when who leave at home conveniently. The opportunity to mobile advertising for a national chain of restaurants, it can expand its national chain of restaurants brand to different countries visitors and instead of its self country visitors to let them to know whether where its chain of restaurants can provide what kinds of food or drink to serve to them to eat before they prepare to go to any one of the national chain of restaurants immediately. Hence, when visitors travel to its country, it will be more easy to let them to remember where any one of the national chain restaurants are located in the nation when who enter the national chain restaurants website or enter yahoo website to type" national chain restaurants" word, then who can seek any one of the national chain restaurants from whose mobiles easily.In fact, if a national chain of restaurants chose to use television advertising, due to the national chain of restaurants which locate at itself country locally. It is only concentrate on promoting it's country's domestic eating consumers target to know it's existence when its country's domestic eating consumers are watching television at homes. Usually, working people need to work and students need to go to school to study from morning 9:00am to 6:00 pm at night. Hence, the national chain of restaurants can only advertise at night time. Furthermore, the overseas travelers watch the nation's television when who are staying in the nation's hotels at night time. Hence, the national chain of restaurants can only use television to advertise to attract the largest numbers of local and foreign visitors to watch its advertisement at night time possibly. Due to mobileadvertising exists, television advertising is more difficult to attract the durability of audience segmentation models to build upon demographic and it also lacks new opportunities to implement psychographic and behavioral models for understanding audiences. Such as, many young people who accept to use mobile to communicate, so it implies every family usually has a mobile to use and mobile advertising will also have much opportunity to help any businesses to promote whose services or products to let many families to know whose advertising. In fact, mobile users can use mobile to watch movies or news, so who ought to link internet to watch during who are sitting on any transportations or walking, so when the nation's people who feel hungry, who can use their mobiles to link to internet to seek any restaurants to decide which restaurants are the most close to their locations to choose.


Marketing Strategies UK & Us Enterprises Development Swot Analysis

Marketing Strategies UK & Us Enterprises Development Swot Analysis
Author: Johnny Ch Lok
Publisher: Independently Published
Total Pages: 190
Release: 2019-01-10
Genre: Business & Economics
ISBN: 9781793845825

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An university looks to areas where which can make cuts and achieves efficiencies, an university should start farthest from the core of teaching and research ancillary services. Cutting from the outside in and building from the inside out. Growth in programs and research, increasing faculty and student demands and increasingly compliance requirements have all contributed to the growth of administrative costs. The reasons are often very legitimate. But as new programs are added, old programs often are closed down in some university ancillary services, e.g. unimportant administration internal service . The resulting breadth of campus activities creates too much complex it for staffs to manage with any efficiencies of scale in university. Units don't trust one another or the center to provide ancillary services. Data center management is a good example of fragmentation on campus. At the university, the central information technology group managed fewer than half of the servers on campus in its data center. For the servers located in the colleges, fewer than half were managed by college information technology groups, the rest were considered hidden at the department or faculty level. Despite the internet data and security risk of having too many unmanaged serves on campus in the university's central information technology department. In similar cases, outsourcing data centers would be a good solution. Third party data centers could provide more solutions, higher levels of securing, greater flexibility in capacity and lower cost than internal solution. Redundancy, an university is an many other campuses, it was managed at the department level, there were no product standards and each department negotiated its own vendor contracts. A sample of purchase order showed that the same item was being bought for as much as e.g. 36% more in some departments than in others. By centralizing end, standardizing more if its procurement to expect to save more expenditure. An university hierarchy, most campuses have too many middle managers. Before it reorganized, an university has average spans of control (the number of employment). Campuses engage to save cost. An university campuses engage in too many activities that require to broad a skill set to effectively deliver in house. Take information technology application management for example, not only does it need to support classrooms and research needs across a diverse set of disciplines ( history, music, law, engineering, biomedical science etc. different subjects), it also has to cover functions ( finance, human resource, research, administration, student registrar, libraries and student services etc. functions). It weren't enough, information technology also has to serve industries beyond the core academics, including bookstores, retail food, debt cards, total museums, publishing houses. A single IT group would have a hard time managing all it that well, given the expertise required, leading to either poor service delivery, sub scale and costly delivery.Outsourcing more of non core activities would reduce campus complexity and cost. Third party provides have greater scale capability and skill because the outsourced service is their core business, enabling them to deliver the same or better service at a lower cost. In order to reduce aministrative costs without diminishing service and perhaps even enhancing it's campuses will need to subscale operations by creating shared service or outsourcing improve processes by eliminating low value work and automating much. Better manage university assets to whether it is real estate, physical assets or intellectual property, a number of activities where partnership with third party providers would allow for financial relief and improved performance. Hence, an university can also invest its intellectual property to build its build to raise its market value for long term to raise its sale price for long term.


Marketing Strategies UK and US Enterprises Development SWOT Analysis Comparision

Marketing Strategies UK and US Enterprises Development SWOT Analysis Comparision
Author: Johnny Ch LOK
Publisher:
Total Pages: 189
Release: 2019-01-11
Genre:
ISBN: 9781793914613

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In terms of a new product development process, how could the development and launch of Tele point services have been improved in order to avoid the problems that were experienced ? What lessons can be learnt for the development of 3G ( or 4G services)? Adrian, P.( 2012) showed that Hutchison is not new to taking big risks in the mobile phone market. It was behind the Rabbit network of semi-mobile Tele point phones launches in the UK in the 1980 years. These allowed callers to use a compact handset to make outgoing calls only, when they were within 150 meters of a base station, these being located in public places such as railway stations, shops, petrol stations, etc. As in the case of many new markets that suddenly emerge, operators saw advantages of having an early market share lead. Customers who perceived that one network was more readily available than any other would all other things being equal be more likely to subscribe to that network. Operators saw that a bandwagon effect could be set up to gain entry to the market at a later stage could become a much more expensive market challenger exercise. Such was the speed of development that the Tele point concept was not test marketed. To many, the development was too much product led, with insufficient understanding of buyer behavior and competitive pressures. Each of the four companies forced through their own technologies, with litter inclination or time available to discuss industry standard handsets which could eventually have caused the market to grow at a faster rate and allowed the operations to cut their costs. The Rabbit network came with the announcement by the UK government of its proposal to issue licenses for a new generation of personal communication networks, these would have the additional benefits of allowing both incoming and outgoing calls, and would not be tied to a limited base station range. By 2006 year, the next generation of mobile phone services were under development, with Japanese trials of 4G faster than 3G telecommunication service. 3G phones were also challenged by the development of alternative wireless access services, notably Wi Fi. Many companies, such as T-Mobile had began offering mobile Wi Fi services, which allow users to log on a local access points and gain access to their email and browse internet. Subscribers to VOIP telephone services could also effectively make the free phone calls from a Wi Fi access point. For many business travelers, using their laptop, Wi Fi access seemed a more attractive and less expensive option than using a 3G phone connection to check for email. It was likely to become even more attractive, with development of longer range Wi Max services that extended beyond the very limited 50 meter or so range of Wi Fi. The pressure of 3G telecommunication services was intensified when the UK government announced in 2006 year that it would license the development of a national Wi Fi network.


Fit for Growth

Fit for Growth
Author: Vinay Couto
Publisher: John Wiley & Sons
Total Pages: 296
Release: 2017-01-10
Genre: Business & Economics
ISBN: 1119268532

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A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States


Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.


Business America

Business America
Author:
Publisher:
Total Pages: 630
Release: 1994
Genre: Business
ISBN:

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Includes articles on international business opportunities.


Overseas Business Reports

Overseas Business Reports
Author:
Publisher:
Total Pages: 886
Release: 1962
Genre: Commerce
ISBN:

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The Business Book

The Business Book
Author:
Publisher: Penguin
Total Pages: 354
Release: 2014-02-17
Genre: Business & Economics
ISBN: 1465426701

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The Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce. Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus. The Business Book includes: - Almost 100 quotations from the great business thinkers and gurus - Information on every facet of business management, including alternative business models, with real life examples from the marketplace - A structure that takes the reader through every stage of business strategy, from start-up to delivering the goods The clear and concise summaries, graphics, and quotations in The Business Book will help even the complete novice understand the key ideas behind business success.


Research Frontiers on the International Marketing Strategies of Chinese Brands

Research Frontiers on the International Marketing Strategies of Chinese Brands
Author: Zuohao Hu
Publisher: Routledge
Total Pages: 222
Release: 2016-08-05
Genre: Business & Economics
ISBN: 1317205936

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This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.