Marketing Schools Marketing Cities PDF Download
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Author | : Maia Bloomfield Cucchiara |
Publisher | : University of Chicago Press |
Total Pages | : 298 |
Release | : 2013-05-25 |
Genre | : Education |
ISBN | : 022601682X |
Download Marketing Schools, Marketing Cities Book in PDF, ePub and Kindle
Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,” Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.
Author | : Maia Bloomfield Cucchiara |
Publisher | : |
Total Pages | : 295 |
Release | : 2007 |
Genre | : |
ISBN | : |
Download Marketing Schools, Marketing Cities Book in PDF, ePub and Kindle
Author | : Ian G. Evans |
Publisher | : Burns & Oates |
Total Pages | : 168 |
Release | : 1995 |
Genre | : Education |
ISBN | : |
Download Marketing for Schools Book in PDF, ePub and Kindle
Introduces the principles and philosophies of marketing for schools, and the concepts of supply and demand, segmentation and buying behaviour. The author goes on to cover advanced approaches, marketing research methods particularly suitable for schools, and strategic analysis and planning.
Author | : Johanna M. Lockhart |
Publisher | : iUniverse |
Total Pages | : 291 |
Release | : 2005-08 |
Genre | : School management and organization |
ISBN | : 0595361331 |
Download How to Market Your School Book in PDF, ePub and Kindle
Is your school or district facing increased competition, diminishing resources, changing demographics, media scrutiny, and declining employee retention? How to Market Your School is a comprehensive guide that provides school administrators with the essential tools to create a positive public image; attract students, qualified personnel, and volunteers; and build community support through a strategic marketing effort. Author Johanna Lockhart draws on her extensive marketing and public relations experience to cover topics such as: School marketing: What it is and why it matters Developing a marketing strategy Marketing research and database marketing Marketing and electronic communication Media relations Building community partnerships Public relations and much more Although originally intended for public school administrators, How to Market Your School is equally valuable to private and charter schools. It will help principals, assistant principals, business managers, and district administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program to achieve their particular goals. Lockhart presents the fundamentals of integrated marketing in clear and concise terms and uses actual case studies to illustrate each aspect of successful school marketing.
Author | : Newark City Schools |
Publisher | : |
Total Pages | : |
Release | : 1992 |
Genre | : Business education |
ISBN | : |
Download Marketing Education Book in PDF, ePub and Kindle
Author | : Emma Rowe |
Publisher | : Taylor & Francis |
Total Pages | : 213 |
Release | : 2016-12-01 |
Genre | : Education |
ISBN | : 1317310934 |
Download Middle-class School Choice in Urban Spaces Book in PDF, ePub and Kindle
Middle-class School Choice in Urban Spaces examines government-funded public schools from a range of perspectives and scholarship in order to examine the historical, political and economic conditions of public schooling within a globalized, post-welfare context. In this book, Rowe argues that post-welfare policy conditions are detrimental to government-funded public schools, as they engender consistent pressure in rearticulating the public school in alignment with the market, produce tensions in serving the more historical conceptualizations of public schooling, and are preoccupied by contemporary profit-driven concerns. Chapters focus on public schooling from different global perspectives, with examples from Chile and the US, to examine how various social movements encapsulate ideologies around public schooling. Rowe also draws upon a rich, five-year ethnographic study of campaigns lobbying the Victorian State Government in Australia for a brand-new, local-specific public school. Critical attention is paid to the public school as a means to achieve empowerment and overcome discrimination, and both a local and global lens are used to identify how parents choose the public school, the values they attach to it, and the strategies they use to obtain it. Also considered, however, are how quality gaps, distances and differences between public schools threaten to undermine the democracy of education as a means for individuals to be socially mobile and escape poverty. This book makes an important contribution to our understanding of global social movements and activism around public education. As such, it will be of key interest to researchers, academics and postgraduate students in the field of education, specifically those working on school choice, class and identity, as well as educational geography.
Author | : Susan Rovezzi Carroll |
Publisher | : R&L Education |
Total Pages | : 169 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 1607096250 |
Download Marketing 101 Book in PDF, ePub and Kindle
Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach_only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.
Author | : Whitehall City Schools (Whitehall, Ohio) |
Publisher | : |
Total Pages | : |
Release | : 1993 |
Genre | : Business education |
ISBN | : |
Download Marketing Education : Graded Course of Study Book in PDF, ePub and Kindle
Author | : Bryan Foster |
Publisher | : School Marketing e-Handbook |
Total Pages | : 173 |
Release | : 2008 |
Genre | : Schools |
ISBN | : 0646486195 |
Download School Marketing Handbook Book in PDF, ePub and Kindle
"Marketing a school suggestions, from the marketing outcomes and skills gained, through many years at the schoolface, by an assistant principal / school marketing coordinator."--Provided by publisher.
Author | : Joanne W. Golann |
Publisher | : Princeton University Press |
Total Pages | : 244 |
Release | : 2021-06-08 |
Genre | : Education |
ISBN | : 0691200017 |
Download Scripting the Moves Book in PDF, ePub and Kindle
An inside look at a "no-excuses" charter school that reveals this educational model’s strengths and weaknesses, and how its approach shapes students Silent, single-file lines. Detention for putting a head on a desk. Rules for how to dress, how to applaud, how to complete homework. Walk into some of the most acclaimed urban schools today and you will find similar recipes of behavior, designed to support student achievement. But what do these “scripts” accomplish? Immersing readers inside a “no-excuses” charter school, Scripting the Moves offers a telling window into an expanding model of urban education reform. Through interviews with students, teachers, administrators, and parents, and analysis of documents and data, Joanne Golann reveals that such schools actually dictate too rigid a level of social control for both teachers and their predominantly low-income Black and Latino students. Despite good intentions, scripts constrain the development of important interactional skills and reproduce some of the very inequities they mean to disrupt. Golann presents a fascinating, sometimes painful, account of how no-excuses schools use scripts to regulate students and teachers. She shows why scripts were adopted, what purposes they serve, and where they fall short. What emerges is a complicated story of the benefits of scripts, but also their limitations, in cultivating the tools students need to navigate college and other complex social institutions—tools such as flexibility, initiative, and ease with adults. Contrasting scripts with tools, Golann raises essential questions about what constitutes cultural capital—and how this capital might be effectively taught. Illuminating and accessible, Scripting the Moves delves into the troubling realities behind current education reform and reenvisions what it takes to prepare students for long-term success.