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Marketing Research Kit For Dummies

Marketing Research Kit For Dummies
Author: Michael Hyman
Publisher: John Wiley & Sons
Total Pages: 651
Release: 2010-03-05
Genre: Business & Economics
ISBN: 0470632569
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The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Marketing Research Kit For Dummies

Marketing Research Kit For Dummies
Author: Michael Hyman
Publisher: For Dummies
Total Pages: 408
Release: 2010-04-05
Genre: Business & Economics
ISBN: 9780470520680
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The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Small Business Marketing for Dummies

Small Business Marketing for Dummies
Author: Paul Lancaster
Publisher: John Wiley & Sons
Total Pages: 384
Release: 2013-11-29
Genre: Marketing
ISBN: 1118730771
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Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business.

More Guerrilla Marketing Research

More Guerrilla Marketing Research
Author: Robert J. Kaden
Publisher: Kogan Page Publishers
Total Pages: 368
Release: 2009-09-03
Genre: Business & Economics
ISBN: 0749458461
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More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.

Marketing For Dummies

Marketing For Dummies
Author: Alexander Hiam
Publisher: John Wiley & Sons
Total Pages: 384
Release: 2014-05-05
Genre: Business & Economics
ISBN: 1118880803
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An introduction to marketing discusses such topics as designing a marketing program, research, advertising, sales, social media, and telemarketing.

Cross-Cultural Selling For Dummies

Cross-Cultural Selling For Dummies
Author: Michael Soon Lee
Publisher: John Wiley & Sons
Total Pages: 359
Release: 2008-11-24
Genre: Business & Economics
ISBN: 0470451556
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Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!

Canadian Small Business Kit For Dummies

Canadian Small Business Kit For Dummies
Author: Margaret Kerr
Publisher: John Wiley & Sons
Total Pages: 483
Release: 2010-02-09
Genre: Business & Economics
ISBN: 0470679786
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A Canadian bestseller, now revised and updated! Discover how to: Put together everything your business needs, from furniture to staff Establish an online presence for your business Write a winning business plan Keep your books balanced Stay on the right side of tax authorities An enterprising guide to becoming your own boss Hey entrepreneurs! Got an idea and need some straightforward advice on how to turn your dream into a reality? Let two experts show you how to turn your ideas into gold. Covering every aspect of starting, building, staffing, and running your own show, whether you're starting from the ground up or buying a franchise, this book paves the way to small business success. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Nonprofit Kit For Dummies®

Nonprofit Kit For Dummies®
Author: Stan Hutton
Publisher: John Wiley & Sons
Total Pages: 346
Release: 2009-12-04
Genre: Business & Economics
ISBN: 0470595736
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Tips and techniques to help your nonprofit thrive in any economy Due to the recent downturn in the economy, a significant number of nonprofit organizations have experienced a major decrease in funding and contributions. Nonprofit Kit for Dummies, 3rd Edition caters to these organizations and shows you how your nonprofit can thrive and survive even in the current economic climate. With 25% new and revised material, Nonprofit Kit For Dummies, 3rd Edition offers new tips and information on everything you need to navigate the process of setting up and effectively running a nonprofit organization. Covers raising money, applying for grants, and developing the perfect mission statement Details on how state laws vary; conducting program evaluations; and conforming to accounting standards CD includes forms, worksheets, templates, and more Whether you're thinking about starting your own nonprofit or are already working in the sector, Nonprofit Kit For Dummies, 3rd Edition is a valuable source for getting the latest information and practical advice on running a prosperous nonprofit organization.

Wedding Kit For Dummies

Wedding Kit For Dummies
Author: Marcy Blum
Publisher: John Wiley & Sons
Total Pages: 369
Release: 2011-05-04
Genre: Reference
ISBN: 1118069315
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You finally said “yes!” and decided to throw in your lot with Mr. Right. But before you can embark on your new lives together there’s the little detail of your wedding. Handled correctly, it can be what it should be—the most wonderful day of your life. With Wedding Kit For Dummies in your corner, you can guarantee that your wedding celebration is everything you always dreamed it would be. Whether you’re planning an intimate affair, a huge event, or something in-between, this book/CD package arms you with checklists, templates, worksheets and other useful tools to help you manage all the details. And you get expert tips and advice on, among other things, how to: Select the perfect venue Track your guest list and RSVPs Choosing the food and flowers Finding a good photographer Negotiate rates with caterers and musicians Nail down the wedding-day agenda Outfit your wedding p arty Plan a destination wedding Marcy Blum has created magical weddings for hundreds of couples. Now in Wedding Kit For Dummies she shares her tricks-of-the-trade on all aspects of planning, organizing, and pulling off a wedding without a hitch, including such crucial topics as: Financing your wedding and staying within your budget Seating for meals, tracking gifts, creating invitations and finding the perfect far-away destination for a destination wedding Getting all the details of the ceremony right—from choosing an officiant and who walks with whom to cueing the music and dealing with the jitters Throwing a whiz-bang reception—covers all the bases including meals, music, flowers, the cake, the bar...all the way down to the send-off On the bonus CD-ROM you’ll find: Live links to top wedding Web resources Templates, forms, worksheets, and sample contracts A calculator to help you plan your reception Spreadsheets to keep track of all your budget details Your complete wedding planning survival guide, this all-in-one kit is the one accessory every bride-to-be absolutely must have. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Business Plans Kit For Dummies

Business Plans Kit For Dummies
Author: Steven D. Peterson
Publisher: John Wiley & Sons
Total Pages: 386
Release: 2011-01-19
Genre: Business & Economics
ISBN: 1119997496
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Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in both Word and PDF formats you’ll be armed with all you need to kick start the planning process and create a winning business plan that suits you and your long-term business vision. Business Plans Kit For Dummies includes UK specific information on: UK business practice Currency UK business and financial institutions and advisory services UK taxation and VAT Partnerships and Limited company information UK legal practice, contractual considerations and insurance matters UK specific forms UK specific case studies New content covering online business opportunities and resources, alternative ways in to business including franchising, network marketing and buy outs, research methods and choosing suppliers and outsourcing will all be added to the UK edition. Table of Contents: Part I: Laying the Foundation for Your Plan Chapter 1: Starting Your Planning Engine Chapter 2: Generating a Great Business Idea Chapter 3: Defining Your Business Purpose Part II: Developing Your Plan’s Components Chapter 4: Understanding Your Business Environment Chapter 5: Charting Your Strategic Direction Chapter 6: Describing Your Business and Its Capabilities Chapter 7: Crafting Your Marketing Plan Chapter 8: Deciphering and Presenting Part III: Tailoring a Business Plan to Fit Your Needs Chapter 9: Planning for a One-Person Business Chapter 10: Planning for a Small Business Chapter 11: Planning for an Established Business Chapter 12: Planning for a Not for profit Nonprofit Organization Chapter 13: Planning for an E-Business Part IV: Making the Most of Your Plan Chapter 14: Putting Your Plan Together Chapter 15: Putting Your Plan to Work Part V: The Part of Tens Chapter 16: Ten Signs That Your Plan Might Need an Overhaul Chapter 17: Ten Ways to Evaluate a New Business Idea Chapter 18: Ten Ways to Fund Your Business Plan Chapter 19: Ten Sources of Vital Information to underpin your Business Plan Chapter 20: Ten Ways to Use Your Business Plan Note: CD files are available to download when buying the eBook version