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Marketing Public Transit

Marketing Public Transit
Author: Chris Lovelock
Publisher: Praeger
Total Pages: 248
Release: 1987-11-17
Genre: Business & Economics
ISBN:

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Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.


Marketing Public Transportation

Marketing Public Transportation
Author: Richard Kent Robinson
Publisher:
Total Pages: 122
Release: 1981
Genre: Business & Economics
ISBN:

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Transit Marketing Management Handbook

Transit Marketing Management Handbook
Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
Total Pages: 44
Release: 1976
Genre: Local transit
ISBN:

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Marketing the New Mass Transit

Marketing the New Mass Transit
Author: Ben Morris
Publisher:
Total Pages: 202
Release: 1980
Genre: Political Science
ISBN:

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Transit Marketing in Pennsylvania

Transit Marketing in Pennsylvania
Author: Peter Muller-Munk Associates
Publisher:
Total Pages: 114
Release: 1981
Genre: Bus lines
ISBN:

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Transit Marketing Management Handbook

Transit Marketing Management Handbook
Author: United States. Urban Mass Transportation Administration
Publisher:
Total Pages: 114
Release: 1975
Genre: Urban transportation
ISBN:

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Public Transport

Public Transport
Author: Peter White
Publisher: Taylor & Francis
Total Pages: 232
Release: 2002
Genre: Transportation
ISBN: 0415257719

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Peter White reviews current practices in urban, rural and long-distance travel by road, rail and air. The review covers the legal and organisational structure in Britain but is also applicable to many other countries.