Marketing Public Relations
| Author | : Gaetan T. Giannini |
| Publisher | : Pearson Education India |
| Total Pages | : 316 |
| Release | : 2010 |
| Genre | : Marketing |
| ISBN | : 9788131763315 |
Download Marketing Public Relations Book in PDF, ePub and Kindle
Marketing Public Relations PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing Public Relations PDF full book. Access full book title Marketing Public Relations.
The Handbook of Strategic Public Relations and Integrated Communications
| Author | : Clarke Caywood |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 612 |
| Release | : 1997-05 |
| Genre | : Business & Economics |
| ISBN | : 9780786311316 |
Download The Handbook of Strategic Public Relations and Integrated Communications Book in PDF, ePub and Kindle
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Unleashing the Power of PR
| Author | : Mark Weiner |
| Publisher | : John Wiley & Sons |
| Total Pages | : 274 |
| Release | : 2006-06-12 |
| Genre | : Business & Economics |
| ISBN | : 0787985996 |
Download Unleashing the Power of PR Book in PDF, ePub and Kindle
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Marketing Public Relations
| Author | : Rene A. Henry |
| Publisher | : Iman Mulyana |
| Total Pages | : 8 |
| Release | : 2000 |
| Genre | : Communication in marketing |
| ISBN | : |
Download Marketing Public Relations Book in PDF, ePub and Kindle
The PR Paradox
| Author | : Matias Rodsevich |
| Publisher | : Matias Rodsevich |
| Total Pages | : 231 |
| Release | : 2020-10-07 |
| Genre | : Business & Economics |
| ISBN | : 9090337105 |
Download The PR Paradox Book in PDF, ePub and Kindle
The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.
The Marketer's Guide to Public Relations in the 21st Century
| Author | : Thomas L. Harris |
| Publisher | : Thomson South-Western |
| Total Pages | : 0 |
| Release | : 2006 |
| Genre | : Corporations |
| ISBN | : 9780324312102 |
Download The Marketer's Guide to Public Relations in the 21st Century Book in PDF, ePub and Kindle
This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to the traditional concept of 'events-driven' public relations. This book challenges the reader to use public relations as a strategic tool, to achieve measurable and actionable marketing objectives. Not dissimilar to the concept of 'Integrated Marketing Communications', MPR seeks to read one's market, determine need, and build a marketing program (both communciation and marketing strategy) from the outside in: determine the way customers want to learn about your product and develop a strategy to create awareness, communcate the benefits, and instill a motivation to purchase.
Spin Sucks
| Author | : Gini Dietrich |
| Publisher | : Pearson Education |
| Total Pages | : 165 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 078974886X |
Download Spin Sucks Book in PDF, ePub and Kindle
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Social Media Campaigns
| Author | : Carolyn Mae Kim |
| Publisher | : Taylor & Francis |
| Total Pages | : 227 |
| Release | : 2020-12-29 |
| Genre | : Business & Economics |
| ISBN | : 1000290603 |
Download Social Media Campaigns Book in PDF, ePub and Kindle
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
The Marketer's Guide to Public Relations
| Author | : Thomas L. Harris |
| Publisher | : |
| Total Pages | : 546 |
| Release | : 1991-02-07 |
| Genre | : Business & Economics |
| ISBN | : |
Download The Marketer's Guide to Public Relations Book in PDF, ePub and Kindle
The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer's mind and heart and build strong consumer awareness and preference. However, in today's ``overcommunicated'' society, mass and even target advertising lose some of their cost-effectiveness. That's where ``marketing public relations'' (MPR) comes in, making the most of the strength of news, events, community programs, and other powerful communication modalities. Covers this emerging trend in public relations, showing not only why MPR helped companies gain a competitive edge, but also how it is used by its most sophisticated practitioners to get maximum mileage from product introductions, special events marketing, brand name associations and company reputation, how to extend a product's life cycle, defend products at risk, and more. Features examples and actual cases illustrating the success of MPR.
Public Relations
| Author | : Edward L. Bernays |
| Publisher | : University of Oklahoma Press |
| Total Pages | : 441 |
| Release | : 2013-07-29 |
| Genre | : Business & Economics |
| ISBN | : 0806189827 |
Download Public Relations Book in PDF, ePub and Kindle
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
