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| Author | : K. L. K. Rao |
| Publisher | : |
| Total Pages | : 224 |
| Release | : 1986 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : G. S. Kindra |
| Publisher | : Routledge |
| Total Pages | : 245 |
| Release | : 2014-09-25 |
| Genre | : Business & Economics |
| ISBN | : 131764669X |
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
| Author | : Ogechi Adeola |
| Publisher | : Springer Nature |
| Total Pages | : 258 |
| Release | : 2022-10-03 |
| Genre | : Business & Economics |
| ISBN | : 3031072936 |
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.
| Author | : James E. Austin |
| Publisher | : Simon and Schuster |
| Total Pages | : 484 |
| Release | : 1990 |
| Genre | : Business & Economics |
| ISBN | : 0743236297 |
With hundreds of examples, James E. Austin shows how managers must interact with Third World governments in each of the functional areas of management: finance, production, marketing and organization. Building on 25 years of teaching and field research, James Austin presents a comprehensive analysis of the dynamics of the Third World business environment where, unlike the West, government is what the author terms a "megaforce".
| Author | : John Heath |
| Publisher | : Routledge |
| Total Pages | : 285 |
| Release | : 2013-01-11 |
| Genre | : Business & Economics |
| ISBN | : 1134949588 |
In many parts of the world public enterprise is in crisis. Privatisation programmes are being widely touted as the solution to many of the problems of inefficiency and slow rates of growth associated with public enterprise. This book discusses the underlying causes of those problems, and critically examines some of the solutions that have been adopted. Its geographical coverage is wide and it cuts across the political spectrum. The experiences of countries in four continents are analysed in an attempt to shed light on current dilemmas. Recurrent patterns are found; problems are frequently seen to be political as much as economic, and bureaucracy and administrative confusion is often found to be at the heart of poor financial performance.Yet since political aims, economic environment, and administrative and managerial capabilities vary so widely, universal solutions remain more difficult to define than universal problems.
| Author | : R.K. Mishra Et Al. |
| Publisher | : |
| Total Pages | : 190 |
| Release | : 2002 |
| Genre | : Government business enterprises |
| ISBN | : 9788126110216 |
The Constellation Of Global Economic Forces Acting Upon The Various Economic And Business Entities In A Transforming Economy Such As India Necessitates A Thorough Inquiry Into Its Major Dimensions. This Book Is An Attempt To Capture The Salient Features Of Such Major Issues.Govt. Policies With Respect To Disinvestment, Problems In Disinvestment Processes, Disinvestment Experiments In Late 90 S Role Of Various Agencies In Disinvestment Process; Development Of Mou As A Tool In Public Enterprise Management, Competitiveness In Public Sector, Productivity Scenario In Public Enterprises, Mou In India, Financial Autonomy, Accountability And Administration Of Public Enterprises Like Topics Are Given Competent Treatment In This Book.The Book On The Whole Attempts To Bring Together, The Manifold Dimensions Of Critical Issues At The Policy And Operational Levels Of The Indian Public Enterprise Management Process.
| Author | : Ogechi Adeola |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 0 |
| Release | : 2023-04-26 |
| Genre | : Business & Economics |
| ISBN | : 9783031178627 |
Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms. Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa’s public sector literature. The text serves as a decision making, teaching, and learning guide for practitioners, faculty, and students interested in applying marketing principles and practices to the public sector.
| Author | : Fred A. Yamoah |
| Publisher | : Springer Nature |
| Total Pages | : 482 |
| Release | : 2023-12-20 |
| Genre | : Business & Economics |
| ISBN | : 3031415787 |
Emerging economies, as actively changing societies, invoke questions about the future direction for national and global development as well as equitable economic growth. In this book, the Editors argue that understanding the corporate management ecosystem of emerging economies is key to business success in the globalized economy. Discussing the key attributes of emerging economies (for example, population dynamics, labour and production patterns, employment, and foreign direct investment) and the connection with governance, marketing, innovation management, and supply chain research and practice, the book highlights the distinctiveness of corporate management dynamics in comparison with existing knowledge that is dominated by developed country frameworks. The book offers twenty-one case studies that cover examples of corporate management research and practice in both local and international companies, making this a valuable resource for students, academics and industry stakeholders.
| Author | : Kwaku Appiah-Adu |
| Publisher | : Routledge |
| Total Pages | : 419 |
| Release | : 2016-03-09 |
| Genre | : Business & Economics |
| ISBN | : 1317109309 |
For those wishing to acquire knowledge on national development issues, this comprehensive compendium traverses a spectrum of subjects that the audience ought to be well acquainted with. The Editors provide instructive findings regarding national development, economic growth and their determinants, but they also offer historical perspectives on the subject and the implications for developing countries. The book addresses a suite of critical themes regarded by development experts to be germane in considering the pertinence of policies and their effective execution. These seven general thematic areas are explored: ¢ Leadership, governance, policy and strategy ¢ Public sector and public financial management ¢ Culture, institutions and people ¢ Natural resources ¢ Science, technology and infrastructure ¢ Private sector and financial markets ¢ Marketing, branding and service delivery This thematic approach enables the contributors to explore the impact of the constituents of each subject area on national development, within the context of a developing economy. The significance of the findings for the relevant stakeholders is consequently reviewed. The combination of theory and practice makes the book and its contents unique.
| Author | : Vincent Mabillard |
| Publisher | : Taylor & Francis |
| Total Pages | : 335 |
| Release | : 2023-12-21 |
| Genre | : Business & Economics |
| ISBN | : 1003825893 |
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.
