Marketing Management PDF Download
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Author | : Philip Kotler |
Publisher | : |
Total Pages | : 657 |
Release | : 2012 |
Genre | : Marketing |
ISBN | : 9780132103046 |
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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
Author | : Russell S. Winer |
Publisher | : Prentice Hall |
Total Pages | : 0 |
Release | : 2007 |
Genre | : Marketing |
ISBN | : 9780131963344 |
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For upper-level undergraduate or MBA courses in Marketing Management. The only marketing management text with a strategic framework to take students beyond the basic concepts.
Author | : Walter Wymer |
Publisher | : SAGE |
Total Pages | : 382 |
Release | : 2006-03-06 |
Genre | : Business & Economics |
ISBN | : 9781412909235 |
Download Nonprofit Marketing Book in PDF, ePub and Kindle
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Author | : Christie L. Nordhielm |
Publisher | : John Wiley & Sons |
Total Pages | : 434 |
Release | : 2014-01-07 |
Genre | : Business & Economics |
ISBN | : 1118014553 |
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Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
Author | : Dawn Iacobucci |
Publisher | : |
Total Pages | : 0 |
Release | : 2023 |
Genre | : Marketing |
ISBN | : 9789815097290 |
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Author | : Ivna Reic |
Publisher | : Routledge |
Total Pages | : 358 |
Release | : 2016-09-19 |
Genre | : Business & Economics |
ISBN | : 1136289798 |
Download Events Marketing Management Book in PDF, ePub and Kindle
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
Author | : Alan Zimmerman |
Publisher | : Routledge |
Total Pages | : 713 |
Release | : 2017-09-25 |
Genre | : Business & Economics |
ISBN | : 1317190076 |
Download Business to Business Marketing Management Book in PDF, ePub and Kindle
Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Author | : Greg W. Marshall |
Publisher | : |
Total Pages | : 0 |
Release | : 2022 |
Genre | : Marketing |
ISBN | : 9781260381917 |
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"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Author | : Heather Fitzpatrick |
Publisher | : John Wiley & Sons |
Total Pages | : 352 |
Release | : 2017-05-15 |
Genre | : Business & Economics |
ISBN | : 1937352676 |
Download Marketing Management For Non-Marketing Managers Book in PDF, ePub and Kindle
Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. You’ll learn: Why market leaders achieve significantly greater returns on their marketing than others within their market. The 3 main reasons most marketing plans fail to live up to their potential, and the steps you must take to avoid these pitfalls. How to evaluate your marketing investment’s likely ROI before you invest the money. When and how to assess the financial returns of your marketing efforts. How well your own organization is performing in the management of its marketing investments. The book includes: Case studies from companies of various sizes and in a cross-section of industries, including not-for-profits 4 tests to use prior to the approval of a marketing budget A marketing performance evaluation tool to assess and improve your organization’s marketing management
Author | : Paul Reynolds |
Publisher | : Routledge |
Total Pages | : 304 |
Release | : 2005-06-02 |
Genre | : Business & Economics |
ISBN | : 1136386041 |
Download Management of Marketing Book in PDF, ePub and Kindle
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.