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Marketing Like God

Marketing Like God
Author: John Squiric
Publisher:
Total Pages: 174
Release: 2020-08-14
Genre:
ISBN:

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Do you have a biblical worldview? A biblical worldview simply means we as Christians view life through the lens of God's inspired Word. The Bible is (or should be) the basis and foundation for all decisions made by pastors, church leaders, and everyone seeking to follow Jesus. Marketing Like God is NOT about lofty ideas, elaborate marketing plans, overpriced branding packages, or the "next new thing" in church marketing. Marketing Like God IS about how to use PROVEN biblical principles and strategies to be real as a church and how to contact people right where they are to show them the value the local church can have in their lives and in their families. The Bible Can and Should Inform Our Marketing Decisions. If you are LEADING a church, WORKING in a church, or GO to church, you ARE a marketer... whether you think so or not is irrelevant. The only questions to ask yourself are: Do my methods honor God? Am I accomplishing through my marketing what I desire? Are my actions bringing people closer to God or pushing them away? Successful Church Marketing is not about products. Successful Church Marketing is about people and how to use biblical principles to attract them and ultimately bring them into a relationship with Jesus. "Church marketing is the action of spreading or promoting the Gospel of Jesus Christ through the use of various types of communication, media, or strategies to capture attention, engage, educate, and finally persuade people to take action." John Squiric COO Truth Advertising


Marketing God

Marketing God
Author: Donna A. Heckler
Publisher: Our Sunday Visitor
Total Pages: 130
Release: 2019-07-03
Genre: Religion
ISBN: 1681924013

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Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.


The Market as God

The Market as God
Author: Harvey Cox
Publisher: Harvard University Press
Total Pages: 283
Release: 2016-09-12
Genre: Religion
ISBN: 0674973151

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“Essential and thoroughly engaging...Harvey Cox’s ingenious sense of how market theology has developed a scripture, a liturgy, and sophisticated apologetics allow us to see old challenges in a remarkably fresh light.” —E. J. Dionne, Jr. We have fallen in thrall to the theology of supply and demand. According to its acolytes, the Market is omniscient, omnipotent, and omnipresent. It can raise nations and ruin households, and comes complete with its own doctrines, prophets, and evangelical zeal. Harvey Cox brings this theology out of the shadows, demonstrating that the way the world economy operates is shaped by a global system of values that can be best understood as a religion. Drawing on biblical sources and the work of social scientists, Cox points to many parallels between the development of Christianity and the Market economy. It is only by understanding how the Market reached its “divine” status that can we hope to restore it to its proper place as servant of humanity. “Cox argues that...we are now imprisoned by the dictates of a false god that we ourselves have created. We need to break free and reclaim our humanity.” —Forbes “Cox clears the space for a new generation of Christians to begin to develop a more public and egalitarian politics.” —The Nation


Marketing Like Jesus

Marketing Like Jesus
Author: Darren Shearer
Publisher:
Total Pages: 162
Release: 2014-08-02
Genre: Marketing
ISBN: 9781940024134

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No function of an organization is more important than marketing, and considering that one out of every three people in the world claims to be one of his followers, Jesus is the most effective marketer in history. Whether you are trying to communicate an idea, sell more products or services, get more members, raise more donations, or win more votes... Jesus has provided the greatest model for you to influence the world around you.


Shopping for God

Shopping for God
Author: James B. Twitchell
Publisher: Simon and Schuster
Total Pages: 337
Release: 2007-09-18
Genre: Social Science
ISBN: 1416545727

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Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our culture? Just as we shop for goods and services, we shop for church. A couple of generations ago Americans remained in the faith they were born into. Today, many Americans change their denomination or religion, sometimes several times. Churches that know how to appeal to those shopping for God are thriving. Think megachurches. Churches that don't know how to do this or don't bother are fading away. Think mainline Protestant churches. Religion is now celebrated and shown off like a fashion accessory. We can wear our religious affiliation like a designer logo. But, says James Twitchell, this isn't because Americans are undergoing another Great Awakening; rather, it's a sign that religion providers-that is, churches-have learned how to market themselves. There is more competition among churches than ever in our history. Filling the pew is an exercise in salesmanship, and as with any marketing campaign, it requires establishing a brand identity. Successful pastors ("pastorpreneurs," Twitchell calls them) know how to speak the language of Madison Avenue as well as the language of the Bible. In this witty, engaging book, Twitchell describes his own experiences trying out different churches to discover who knows how to "do church" well. He takes readers into the land of karaoke Christianity, where old-style contemplative sedate religion has been transformed into a public, interactive event with giant-screen televisions, generic iconography (when there is any at all), and ample parking. Rarely has America's religious culture been examined so perceptively and so entertainingly. Shopping for God does for religion what Fast Food Nation has done for food.


Marketing God

Marketing God
Author: Donna A Heckler
Publisher:
Total Pages:
Release: 2019-08-22
Genre:
ISBN: 9781681924007

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Marketing God is a crash course unlike any you've had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics "¬‚¬" or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.


The God Market

The God Market
Author: Meera Nanda
Publisher: NYU Press
Total Pages: 280
Release: 2011-10-01
Genre: Religion
ISBN: 1583673105

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Conventional wisdom says that integration into the global marketplace tends to weaken the power of traditional faith in developing countries. But, as Meera Nanda argues in this path-breaking book, this is hardly the case in today’s India. Against expectations of growing secularism, India has instead seen a remarkable intertwining of Hinduism and neoliberal ideology, spurred on by a growing capitalist class. It is this “State-Temple-Corporate Complex,” she claims, that now wields decisive political and economic power, and provides ideological cover for the dismantling of the Nehru-era state-dominated economy. According to this new logic, India’s rapid economic growth is attributable to a special “Hindu mind,” and it is what separates the nation’s Hindu population from Muslims and others deemed to be “anti-modern.” As a result, Hindu institutions are replacing public ones, and the Hindu “revival” itself has become big business, a major source of capital accumulation. Nanda explores the roots of this development and its possible future, as well as the struggle for secularism and socialism in the world’s second-most populous country.


Your Best Life Now

Your Best Life Now
Author: Joel Osteen
Publisher: FaithWords
Total Pages: 270
Release: 2007-09-03
Genre: Religion
ISBN: 0446510939

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In this remarkable New York Times bestseller, Joel Osteen offers unique insights and encouragement that will help readers overcome every obstacle in their lives.


Think Like Jesus

Think Like Jesus
Author: George Barna
Publisher: Thomas Nelson
Total Pages: 199
Release: 2005-03-30
Genre: Religion
ISBN: 1418574643

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The main reason people don't act like Jesus is because they don't think like Jesus. Discover the seven core questions that Christians must be able to answer biblically in order to live a transformed life. The latest data from researcher George Barna’s polls across America shows that we are confused by the issues that confront us today. We find ourselves wrestling with what is right and wrong. Some of us cut ethical corners and don’t even know it. We often base our actions on what feels right or keeps people happy rather than on what is best or true. All because, Barna concludes, we lack an active, clear belief system based on solid, scriptural principles. Now more than ever, we need a way of life that brings us clarity in chaos, peace in the problems, and boldness in the bad times. We need a new way of seeing—a biblical perspective that guides our every thought and action. What is a biblical perspective on life? To put it simply, Barna says, it is a "way of dealing with the world so that we act like Jesus, twenty-four hours a day, because we think like Jesus. It’s like wearing a pair of eyeglasses that enable us to see things differently, to see things from God’s point of view, and to respond to these perceptions in the way He prescribes.” Think Like Jesus: Uncovers the seven core beliefs of Christianity necessary for developing a strong Christian worldview Provides a firm explanation of why Christians believe what we believe Includes detailed statistics and polls on where Americans agree with the Bible on key topics Exposes causes of concern in modern Christianity through the misalignment of key beliefs Would you like to simplify your life, shore up your moral foundations, and strengthen your Christian witness? Think Like Jesus can help you chart a path that will allow you to make a difference for eternity in your home, your job, your church, and your community.


The Marketplace Christian

The Marketplace Christian
Author: Darren Shearer
Publisher:
Total Pages:
Release: 2015-10-21
Genre:
ISBN: 9781940024493

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Approximately 85% of working Christians spend the majority of their waking hours working in a for-profit company. We are marketplace Christians called to transform the marketplace for the glory of God.In The Marketplace Christian, Darren Shearer provides practical and personalized strategies to help you fulfill your specific transformational ministry to the world of business. In this book, you will learn...- The specific spiritual gifts God has entrusted to you for ministry in the marketplace- Strategies for using your spiritual gifts in a business setting- Examples of 23 marketplace Christians who have (and are) using their spiritual gifts in businessYou will also learn...- How the author, Darren Shearer, went from Bible school to running his own business for the glory of God- How to identify your God-given marketplace ministry assignment- 9 reasons why the marketplace is a great place for Christians to serve God- How business can be your "full-time ministry"How to transform your industry for the glory of GodThe Marketplace Christian includes the "Spiritual Gifts in the Marketplace Assessment" that will help you to discover the unique abilities God has entrusted to you for fulfilling His purposes in your sphere of influence in business. You will also learn about other marketplace Christians who have used each of the 23 spiritual gifts discussed in this book as well as specific suggestions for how you can use your own gifts for marketplace ministry.