Marketing Library And Information Services International Perspectives PDF Download
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| Author | : Dinesh K. Gupta |
| Publisher | : Walter de Gruyter |
| Total Pages | : 436 |
| Release | : 2006-05-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3598440197 |
Download Marketing Library and Information Services: International Perspectives Book in PDF, ePub and Kindle
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
| Author | : International Development Research Centre (Canada) |
| Publisher | : IDRC |
| Total Pages | : 483 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 0889368171 |
Download Marketing Information Products and Services Book in PDF, ePub and Kindle
Contributed articles presented at a workshop held in 1994.
| Author | : Dinesh K. Gupta |
| Publisher | : Walter de Gruyter |
| Total Pages | : 424 |
| Release | : 2013-06-25 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 311028104X |
Download Marketing Library and Information Services II Book in PDF, ePub and Kindle
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
| Author | : Brian Mathews |
| Publisher | : American Library Association |
| Total Pages | : 193 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 0838909841 |
Download Marketing Today's Academic Library Book in PDF, ePub and Kindle
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
| Author | : Dinesh K. Gupta |
| Publisher | : |
| Total Pages | : 8 |
| Release | : 2010 |
| Genre | : |
| ISBN | : |
Download Marketing Library and Information Services Book in PDF, ePub and Kindle
| Author | : Dinesh Gupta |
| Publisher | : Elsevier |
| Total Pages | : 0 |
| Release | : 2025-03-31 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781780633145 |
Download A New Paradigm of Library and Information Services Marketing Book in PDF, ePub and Kindle
This book reviews marketing library and information services with a new perspective, and is written against the backdrop of the changing approaches to the marketing of library and information services over the last four decades. It provides LIS managers, teachers and students at all levels with the necessary principles, approaches for understanding customers and their needs, information about the available resources and services and motivational techniques to use these resources and services to satisfy their customers’ needs. The book looks at marketing not from the traditional hard sell approach, but with a soft approach, signifying the potentials of marketing in library and information services. Written by an actively engaged library professional at international level Presents marketing in simplistic ways Includes recent marketing concepts
| Author | : Medina-Quintero, Jose Melchor |
| Publisher | : IGI Global |
| Total Pages | : 404 |
| Release | : 2023-05-08 |
| Genre | : Business & Economics |
| ISBN | : 1668465930 |
Download Global Perspectives on the Strategic Role of Marketing Information Systems Book in PDF, ePub and Kindle
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
| Author | : Stephanie Espinoza Villamor |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 132 |
| Release | : 2022-05-24 |
| Genre | : Business & Economics |
| ISBN | : |
Download Practical Marketing for the Academic Library Book in PDF, ePub and Kindle
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
| Author | : Dr. R.K. Bhatt |
| Publisher | : K.K. Publications |
| Total Pages | : 186 |
| Release | : 2022-02-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
Download The Survival Kit For Libraries (A Marketing Approach) Book in PDF, ePub and Kindle
The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing
| Author | : Patricia H. Fisher |
| Publisher | : American Library Association |
| Total Pages | : 158 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9780838909096 |
Download Blueprint for Your Library Marketing Plan Book in PDF, ePub and Kindle
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
