Marketing Information Systems PDF Download
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| Author | : Tsiakis, Theodosios |
| Publisher | : IGI Global |
| Total Pages | : 475 |
| Release | : 2015-10-21 |
| Genre | : Business & Economics |
| ISBN | : 1466684607 |
Download Trends and Innovations in Marketing Information Systems Book in PDF, ePub and Kindle
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
| Author | : Kimball P. Marshall |
| Publisher | : Boyd & Fraser Publishing Company |
| Total Pages | : 188 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : |
Download Marketing Information Systems Book in PDF, ePub and Kindle
This text is organized into four parts that present a comprehensive view of marketing information systems. Practical examples and illustrations from real-world marketing practitioners are integrated into the text. As a learning tool, key words are fully defined when first presented, then are listed at the end of each chapter. Includes recommended reading lists.
| Author | : Paul Reynolds |
| Publisher | : Taylor & Francis |
| Total Pages | : 274 |
| Release | : 2007-06-07 |
| Genre | : Business & Economics |
| ISBN | : 1136432868 |
Download Marketing Made Simple Book in PDF, ePub and Kindle
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.
| Author | : Khosrow-Pour, Mehdi |
| Publisher | : IGI Global |
| Total Pages | : 515 |
| Release | : 2017-04-24 |
| Genre | : Business & Economics |
| ISBN | : 1522526692 |
Download Handbook of Research on Technology Adoption, Social Policy, and Global Integration Book in PDF, ePub and Kindle
To remain competitive, businesses must consistently analyze and enhance their management strategies. By utilizing the latest technological tools in the corporate world, organizations can more easily optimize their processes. The Handbook of Research on Technology Adoption, Social Policy, and Global Integration is a comprehensive reference source for the latest scholarly perspectives on the integration of emerging technologies and computational tools in business contexts. Highlighting a range of topics such as micro-blogging, organizational agility, and business information systems, this publication is ideally designed for managers, researchers, academics, students, and professionals interested in the growing presence of technology in the corporate sector.
| Author | : Nicholas Ashill |
| Publisher | : |
| Total Pages | : 62 |
| Release | : 1995 |
| Genre | : Management information systems |
| ISBN | : |
Download Marketing Information Systems Book in PDF, ePub and Kindle
| Author | : Nigel Piercy |
| Publisher | : Routledge |
| Total Pages | : 242 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317645359 |
Download Managing Marketing Information (RLE Marketing) Book in PDF, ePub and Kindle
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
| Author | : Lin, Angela |
| Publisher | : IGI Global |
| Total Pages | : 256 |
| Release | : 2013-05-31 |
| Genre | : Business & Economics |
| ISBN | : 1466640839 |
Download Consumer Information Systems and Relationship Management: Design, Implementation, and Use Book in PDF, ePub and Kindle
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
| Author | : I. M. Crawford |
| Publisher | : Food & Agriculture Org. |
| Total Pages | : 132 |
| Release | : 1997 |
| Genre | : Business & Economics |
| ISBN | : 9789251039052 |
Download Marketing Research and Information Systems Book in PDF, ePub and Kindle
Marketing Research and Information Systems
| Author | : International Development Research Centre (Canada) |
| Publisher | : IDRC |
| Total Pages | : 483 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 0889368171 |
Download Marketing Information Products and Services Book in PDF, ePub and Kindle
Contributed articles presented at a workshop held in 1994.
| Author | : Berend Wierenga |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 349 |
| Release | : 2012-12-06 |
| Genre | : Business & Economics |
| ISBN | : 1461545951 |
Download Marketing Management Support Systems Book in PDF, ePub and Kindle
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
