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| Author | : International Development Research Centre (Canada) |
| Publisher | : IDRC |
| Total Pages | : 483 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 0889368171 |
Contributed articles presented at a workshop held in 1994.
| Author | : Dinesh K. Gupta |
| Publisher | : Walter de Gruyter |
| Total Pages | : 448 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9783598117534 |
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
| Author | : Rosanna Garcia |
| Publisher | : CRC Press |
| Total Pages | : 414 |
| Release | : 2014-04-11 |
| Genre | : Business & Economics |
| ISBN | : 1482203618 |
This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.
| Author | : Jessica Keyes |
| Publisher | : CRC Press |
| Total Pages | : 336 |
| Release | : 2009-09-14 |
| Genre | : Business & Economics |
| ISBN | : 143980320X |
Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing m
| Author | : Lawrence Sanders |
| Publisher | : Business Expert Press |
| Total Pages | : 340 |
| Release | : 2011-10-14 |
| Genre | : Business & Economics |
| ISBN | : 160649242X |
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.
| Author | : |
| Publisher | : |
| Total Pages | : 462 |
| Release | : 1999 |
| Genre | : Information services |
| ISBN | : 9780074632062 |
| Author | : Aradhna Krishna |
| Publisher | : Routledge |
| Total Pages | : 427 |
| Release | : 2011-02-25 |
| Genre | : Business & Economics |
| ISBN | : 1135429960 |
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
| Author | : Jennifer Rowley |
| Publisher | : Routledge |
| Total Pages | : 244 |
| Release | : 2016-05-23 |
| Genre | : Business & Economics |
| ISBN | : 1317116771 |
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.
| Author | : Medina-Quintero, Jose Melchor |
| Publisher | : IGI Global |
| Total Pages | : 404 |
| Release | : 2023-05-08 |
| Genre | : Business & Economics |
| ISBN | : 1668465930 |
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
| Author | : Dinesh K. Gupta |
| Publisher | : Walter de Gruyter |
| Total Pages | : 436 |
| Release | : 2006-05-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3598440197 |
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
