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What Are Marketing Information and Artificial Intelligence Customer Psychological Predictive

What Are Marketing Information and Artificial Intelligence Customer Psychological Predictive
Author: Johnny Ch Lok
Publisher: Independently Published
Total Pages: 254
Release: 2019-01-04
Genre:
ISBN: 9781793171849

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(AI) digital data gather technology predicts food consumer behavior's main barriersWhat are the main barriers to food industry? When the food manufacturer applies (AI) big data gather technology to predict food consumer behavior? The barriers include that the food manufacturer / provider needs to decide whether when the right time is applied to the right (AI) digital big data prediction tool channel to find the right food consumers to be chose to full food consumption satisfactory questionnaires, how to gather multi-class food consumption classifiers on real-world food consumers transactional data from the food sale domain consistently to show the critical numbers of different kinds of food items at which the predictive performance most accurate? So, any food manufacturer / provider's advanced in (AI) digital data gather warehousing and management technologies can provide that opportunities for food business to enhance long term relationship with the food providers' clients. However, food industry's (AI) digital data gather aims to improve food customer product targeting, increase food customer loyalty and food purchase probability to the food supplier. To effective identify, understand and satisfy the needs of their food customers, the food suppliers need to develop the right (AI) digital questionnaire questions and find the right food customers to fill every right questions from every digital questionnaire at the right time through the right channel. Above of all these, they will be the barriers when one food supplier expects its (AI) digital data gather questionnaires which can conclude the most accurate prediction concerns any kinds of consumer food product choices. So, such as (AI) digital data prediction model, it is needed to incorporate into the food market segmentation, food customer targeting, and food challenging decisions with the goal of maximizing the total food customer lifetime. For example, (AI) big data gather transaction data is reasonable and accurate for building predictive models. Transaction data can be electronically collected and readily made available for data mining in lot quantity at minimum extra costs.Suggestion to apply (AI) prototypes of food customer profiles method to predict food customer behavioral changes. Prototypes of food customer profiles mean to be extracted from the discovered bins and multi-class classifies models are built using those prototypes. The learned models can than be used to predict the class of food customer profiles ( e.g. restaurants, school canteens, supermarkets etc. food suppliers) based on their food purchases. The approach is validated on the case study of a food retail and food service company operating in food and beverages market.So, a food customer profile, it is a description (AI) data gather tool will record every of food customer using available information, which help in understanding their background and food consumption behavior. (AI) data gather tool can well develop every food customer profile, every food customer data is essential in food market analysis as they aid food suppliers in saving time and money by highlighting the real potential food consumers whose needs are to be met rather a range of individuals.So, (AI) data gather tool can record every food consumer profile and every can be factual or behavioral food consumption. A factual food customer profile consists of a set of characteristics for (AI) big data gather record, e.g. demographic information, such as food customer name, gender, birth date, when a behavioral food customer profile consists of what the food customer is actually doing and is usually derived from (AI) digital transactional data gather record.


Artificial Intelligence Customer Psychological Predictive Method: Appies to Marketing Information Gathering

Artificial Intelligence Customer Psychological Predictive Method: Appies to Marketing Information Gathering
Author: Johnny Ch Lok
Publisher: Independently Published
Total Pages: 254
Release: 2019-01-20
Genre: Business & Economics
ISBN: 9781794466005

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2.2How can apply (AI) digital channel to predict consumer behaviors?(AI) digital channel can be applied to help businesses to evaluate whether how much the product price is the most attractive to persuade consumers feel it is the most reasonable price to sell. It helps consumers to feel which brands of products which ought change the price to let consumers to choose to buy the brand of product. It can be applied to predict whether how many consumer numbers can be increased or decreased when the brand of product's price is variable. It aims to give opinions to help any brand of product manufacturers or sellers to judge whether which price is the most reasonable to let consumers to accept to choose to buy the brand of product in popular.Thus, (AI) price measurement technology can be preference to be applied online communication ecommerce and mobile phone internet platform aspect. As businesses can enter their past products prices data and past customer number data into computer or mobile. Then, (AI) price measurement technology can gather these data to analyze these product prices and past customer number to compare their prices variable changing range level to find their price variable difference to measure to make conclusion about every product's price variable changing will influence how many customer number increase or decrease changing to choose to sell their different kinds of products more accurate. Then, (AI) price measurement software will help them to analyze all past price variable changing data to compare whether which price range can let customers to feel it is more reasonable and attractive to influence them to choose to buy the product among different brands of product choice.Because any product's price is one important factor to influence consumers to choose to buy the product, instead of quality, durability, shape, appearance, color, brand familiarity etc. factors. Any online businesses with a focus on Asia should considerate (AI) customer care, and virtual shopping experience, whereas is Europe and North America still value face-to-face and/or real human interaction over (AI) or virtual worlds.


Marketing Information and Artificial Intelligence Customer Psychological Predictive

Marketing Information and Artificial Intelligence Customer Psychological Predictive
Author: Johnny Ch LOK
Publisher:
Total Pages: 253
Release: 2019-01-29
Genre:
ISBN: 9781795405935

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How to apply media economic methods to predict media consumer's psychology? Some media economists believe the market structure-conduct performance model is as a tool for analysis, it has been widely used in the study of media markets and industries, such as book publishing industry. How to choose the attractive topic for every book product structure? They believe attractive book structure will help book structure firm to grow reader numbers. So, book topic and content factor is more influential to raise reader number more than cheaper book price sale factor.In its most simply for the industries organizational model indicates that of the structure of the market is known, it allows explanation of the likely conduct and performance among firms. For example, in terms of market structure, the variables used for analysis include the numbers of sellers/buyers, e.g. US publishing book market number of US book reading publishers/number of US book publishing sellers every year in US book publishing market; product differentiation, e.g. US different topic and content of electronic book or paper book product ; barriers to entry, e.g. economic recession, tariff book import tax, limitation of import book number etc. different external barriers factors to influence overseas ( foreign) book publishing import to US to sell their paper books ; cost structures, e.g. US book publishing firms need to spend how much printing expenditure to print high quality paper production of every paper book to sell and the degree of vertical integration, e.g. US book publishing firms how to choose middlemen to help them to sell books, e.g. themselves book publishing shops, other book retailers, themselves electronic book publishing website online platform sale channel or other book publishing sellers' websites online platform sale channel etc. different channels to sell the paper of electronic books to US readers. Hence, predicting the country' book market structure, it will have more confidence to evaluate book publishing competitors' effort and book sale price and how to design book content and topic to raise reading quality to let readers to feel much attractive to choose to buy the books from the book publishing shop.Media economics research is in the sense that many different types of methods are used to answer research questions and investigate hypotheses. However, many economists accept to choose to apply any one of methods to predict media reader behavior, such as trend studies, financial analysis, econometrics and case studies.Trend studies compare and contrast data over a time series. In assessing media concentration. Most trend studies use annual data as the unit of analysis. Trend studies are useful, due to their descriptive nature and ease of presentation and they aid in analyzing the performance of media companies and industries, e.g. study of changes in newspaper pricing and subscription costs.Financial analysis is another common methodological tool used in media economics research. Financial analysis can take many different forms and use different types of data. The most common data include information derived from financial statements and the use of various types of financial ratio.Econometrics involves the use of statistical and mathematical models to verify and develop economic research questions, hypotheses and theory.Case studies represent another useful method in media economics research. Case studies are popular because they allow a researcher to gather different types of data as well as different methods. Case studies in media economics research tend to be very targeted and focused examinations.


Marketing Information Prediction and Artificial Intelligence Customer Psychological Prediction

Marketing Information Prediction and Artificial Intelligence Customer Psychological Prediction
Author: Johnny Ch Lok
Publisher: Independently Published
Total Pages: 254
Release: 2019-01-12
Genre: Business & Economics
ISBN: 9781793961815

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(AI) digital data gather technology predicts food consumer behavior's main barriersWhat are the main barriers to food industry? When the food manufacturer applies (AI) big data gather technology to predict food consumer behavior? The barriers include that the food manufacturer / provider needs to decide whether when the right time is applied to the right (AI) digital big data prediction tool channel to find the right food consumers to be chose to full food consumption satisfactory questionnaires, how to gather multi-class food consumption classifiers on real-world food consumers transactional data from the food sale domain consistently to show the critical numbers of different kinds of food items at which the predictive performance most accurate? So, any food manufacturer / provider's advanced in (AI) digital data gather warehousing and management technologies can provide that opportunities for food business to enhance long term relationship with the food providers' clients. However, food industry's (AI) digital data gather aims to improve food customer product targeting, increase food customer loyalty and food purchase probability to the food supplier. To effective identify, understand and satisfy the needs of their food customers, the food suppliers need to develop the right (AI) digital questionnaire questions and find the right food customers to fill every right questions from every digital questionnaire at the right time through the right channel. Above of all these, they will be the barriers when one food supplier expects its (AI) digital data gather questionnaires which can conclude the most accurate prediction concerns any kinds of consumer food product choices. So, such as (AI) digital data prediction model, it is needed to incorporate into the food market segmentation, food customer targeting, and food challenging decisions with the goal of maximizing the total food customer lifetime. For example, (AI) big data gather transaction data is reasonable and accurate for building predictive models. Transaction data can be electronically collected and readily made available for data mining in lot quantity at minimum extra costs.Suggestion to apply (AI) prototypes of food customer profiles method to predict food customer behavioral changes. Prototypes of food customer profiles mean to be extracted from the discovered bins and multi-class classifies models are built using those prototypes. The learned models can than be used to predict the class of food customer profiles ( e.g. restaurants, school canteens, supermarkets etc. food suppliers) based on their food purchases. The approach is validated on the case study of a food retail and food service company operating in food and beverages market.So, a food customer profile, it is a description (AI) data gather tool will record every of food customer using available information, which help in understanding their background and food consumption behavior. (AI) data gather tool can well develop every food customer profile, every food customer data is essential in food market analysis as they aid food suppliers in saving time and money by highlighting the real potential food consumers whose needs are to be met rather a range of individuals.So, (AI) data gather tool can record every food consumer profile and every can be factual or behavioral food consumption. A factual food customer profile consists of a set of characteristics for (AI) big data gather record, e.g. demographic information, such as food customer name, gender, birth date, when a behavioral food customer profile consists of what the food customer is actually doing and is usually derived from (AI) digital transactional data gather record.


Marketing Information and Artificial Intelligence Customer Psychological Predictive

Marketing Information and Artificial Intelligence Customer Psychological Predictive
Author: Johnny Ch Lok
Publisher: Independently Published
Total Pages: 254
Release: 2019-01-29
Genre: Business & Economics
ISBN: 9781795404198

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Chapter TwoWhat is (AI) deep learning techniques to forecast environment behavioral consumptionThe (AI) deep-learning technology leads to performance enhancement and generalization of artificial intelligent technology. It influences the global leader in the field of information technology has declared its intention to utilize the deep-learning technology to solve environmental problems, such as climate change. So, it will help agriculture farming businesses can raise any plant food: vegetable, fruit, rice which grow up very easily if farmers can apply (AI) deep-learning technology to solve environment problems to influence their plant food grow. If the whole year seasonal change is very good and it is suitable for any plant food to grow in farming land easily, e.g. rain is enough and soil is enough for any plant food to grow in the farm lands. Then, fruit, rice, vegetable etc. agriculture businesses will have much beneficial attribution to global farmers. The question is how to use deep-learning technologies in the environmental field to predict the status of pro-environmental consumption. We predicted the pro-environmental consumption index based on Google search query data, using a recurrent neural network ( RNN model). To certify the accuracy of the index, we compared the prediction accuracy of the RNN model with that of the ordinary least square and artificial necessary network models. For example, the RNN model predicts the pro-environmental consumption index better than any other model. we expect the RNN model to perform still better in a big data environment because the deep-learning technologies would be increasingly as the volume of data grows. So, deep-learning technologies could be useful in environmental forecasting to prevent damage caused by climate change to influence any rice, vegetable, tomato, potato, fruit etc. different plant food grow in any countries' farming land easily.For South Korea example, over 800 government agencies spent 2.2 trillion Korea won on eco-products in 2014 year. However, green products are rarely purchased outside these agencies. This phenomenon occurs because there is a gap between consumer attitudes and behavior, that is environmental attitude is a major factor in decision making vis-a-vis the consumption of " green" food and services ( Jorea Ministry of Environment, 2015). Therefore, it is necessary to understand those consumer attitude, that will lead to sustainability-conductive behavior and consumption.2.1Environmental consumption predictionRecently, many researchers have studied pro-environmental consumption and household indexes as well as suicide rate predictions using messages posted by internet users on Google trend, Tweets etc. channel. Whether can environmental consumption be predicted by (AI) deep-learning technological internet channel? How can impact the pro-environmental consumption attitudes of green policies? Korea scientists estimated pro-environmental attitudes using search query data provided by Google trend and confirmed through regression analysis, that pro-environmental attitude has a positive correlation with the pro-environmental attitude index. They also explained that environment-friendly attitude of residents plan an important role in policy making. In the past, most household consumption indexed were calculated through surveys, but (AI) deep-learning technological tool " big data" have recently gained research attention ( Lee et al. 2016).It seems that (AI) deep-learning technology can help agricultural export countries' farmers, e.g. US, UK, Canada, New Zealand, Australia, Japan, China, India etc. they can predict environmental behavioral consumption to any rice, tomato, potato, fruit, vegetable etc. plant food consumers. The beneficial advantages to them include as below:


Is Marketing Information

Is Marketing Information
Author: Johnny Ch LOK
Publisher:
Total Pages: 253
Release: 2019-01-03
Genre:
ISBN: 9781793108944

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Some economists indicate idea that seen central to the development of regional science at large and to economic geography and international trade theory. In this terms of economies of specialization increase returns to scale and in the case of regional science and economic geography, economies of localization and urbanization.The questions concern: Can choose the best business location to attract consumption growth performance? Does the best destination attract consumption growth?" Two cities attract trade from an intermediate town in the vicinity of the breaking point, approximately in direct proportion to the population of the two cities, and in inverse proportion to the squares of the distances of the intermediate town" ( Reggiani, 1998).It implies some economists believe that geographic location choice factor can influence consumption growth. It is possible due to the location has many people are living. So, it brings many business chance, or the location is one the country's main in economic development location, it can attract many travelers choose to go to the location to travel. So, it has many travelling clients to prefer to consumer.However, a smaller region can still attract consumption growth, if it had good transportation system. For example, a small region may not have its own university, but inhabitants may still have access to higher education. Elsewhere accessibility measures are also need in activity location models, where access ability is the way through which the quality of the transport system influences the land use.So, it seems although the regional land is small size and far from cities, but if it can have good transportation system to provide any people to travel the small size regional land from outside cities. It is possible to bring consumption growth. However, some economists believe that distance influence relations in economics and economic geography in two ways: first, natural resources are distributed unevenly across space and second, distance separates various activities from each other. They apply " law of demand" to support their reasons.In regional sciences, accessibility plays an important role for analyzing the distribution of economic cities and regional development. Within regional science, the attempt to predict and explain the distribution of economic activity has become known as economic geography. Research in economic geography attempt to answer the question: What forces cause geographic behavioral consumption? Some economists support the production function and into the interaction between transportation cost and plant level scale economies, this geographical factor will bring much geographical behavioral consumption. For example, accessibility of population is an indicator of market size for suppliers of products and services, whereas successful ability to GDP could be an indicator of the market size for suppliers of high level business services ( Spiekermannn and Wegener, 2007).However, some economists argue that market potential is not necessarily the actual market. For example, since a person can't make the same purchase at two different locations. Hence, they believe that is one person has make purchase in one location far from whose home. Then, if he/she find another location which is close to whose home. The, he/she must not choose to buy the same purchase again, even he/she believe the seller's shop is close to whose home location. It implies that far location is not one factor to influence consumers to choose to buy the product if the consumer lines to buy the product.


Marketing Information Prediction and Artificial Intelligence Customer Psychological Prediction

Marketing Information Prediction and Artificial Intelligence Customer Psychological Prediction
Author: Johnny Ch Lok
Publisher: Independently Published
Total Pages: 254
Release: 2019-01-06
Genre:
ISBN: 9781793285034

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In the future, big data can use data from text to picture, sounds, movies, music satellite coordinates or any other type of input or output data that type of input or output data that came from different influential aspect. It is cloud solutions, bring big data will be for predict insight driven by business strategy, new product strategies and new consumer relationship, predictive consumer behavioral strategy. Using the right data in the right business decision will mean smart decisions, new opportunities and utimately a big competitive advantage. Hence (AI) big data gathering tool is different is that (AI) can be one depth in-memory database function, it can make real-time data analytics that provide meaningful information in short time, it is also the visualization tool, such as SAP Lumira, allow this exploration and understanding of the data, and ultimately supports the decision making process. All above these features, which will be human's data gathering effort who won't exceed (AI) big data gathering effort. Hence, future (AI)big data gathering will be the best choice to assist businesses to predict consumer behaviors successfully.


Artificial Intelligence Customer Psychological Predictive

Artificial Intelligence Customer Psychological Predictive
Author: Johnny Ch LOK
Publisher:
Total Pages: 141
Release: 2020-08-03
Genre:
ISBN:

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Media economic methods to predict readers' behaviors in publishing industryMedia economics the application of economic theories, concepts and principles to study the macroeconomics and microeconomic aspects of most media consumption and industries, for academic lecturers, policymakers, and industry analysts. Media economics methods include how to apply variety of methodological approaches both qualitative and quantitative methods and statistical analysis, as well as studies using financial, historical and policy driven data.Some economists define land, labor, and capital as the three factors of production and the major contributors to a nation's wealth. Can land, labor and capital be as three main factors of production any books, newspapers, magazines etc. reading products in publishing industry? Some economists believed price was determined by the costs of production, whereas marginal economists equated prices with the level of demand can be any books, magazines, newspapers etc. reading products prices is either determined by the cost of printing production or equated any one kind of these reading products with the level of reader' demand more.The marginal economists contributed the basic analytic tools of demand and supply, consumer utility and the use of mathematics as analytical tools to develop microeconomics. Can apply the basic analytic tools of reader demand and the any one kind of these reading products supply and reading consumer individual reading need, utility and the use of mathematics as analytical tools to predict any kind of reading consumer numbers and reading interesting topic choice in media industry?However, some economists also demonstrated that given a free market economy, such as in free publish industry, the factors of production ( land, labor and capital) were important in understanding the economic system. Can apply the factor of production , e.g. publishing book sale location ( land); publishing book salespeople sale experience ( labor); and attractive book printing quality (capital printing expense) to influence the publishing industry reading consumer reading habit or purchase book activities?However, some economists suggested two important contributions: Analysis of monopoly and price discrimination and the market for labor will influence consumer number. Such as publishing case: Can analysis of which famous royalty publishing book sale firm to the most monopoly and then following its different topic of books sale price to evaluate whether how much every different topic of its similar book topic sale price to be higher to avoid reduce reader numbers, due to the not famous royalty book seller which similar topic book to the famous royalty book seller's prices are too higher than the famous royalty publishers' book prices?


Enhancing and Predicting Digital Consumer Behavior with AI

Enhancing and Predicting Digital Consumer Behavior with AI
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
Total Pages: 464
Release: 2024-05-13
Genre: Business & Economics
ISBN:

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Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.


AI for Marketing and Product Innovation

AI for Marketing and Product Innovation
Author: A. K. Pradeep
Publisher: John Wiley & Sons
Total Pages: 272
Release: 2018-12-06
Genre: Business & Economics
ISBN: 1119484065

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Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.