Marketing in Developing Countries
Author | : Joanna Kinsey |
Publisher | : Palgrave |
Total Pages | : 374 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : 9780333421161 |
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Author | : Joanna Kinsey |
Publisher | : Palgrave |
Total Pages | : 374 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : 9780333421161 |
Author | : Hans van Trijp |
Publisher | : BRILL |
Total Pages | : 192 |
Release | : 2023-09-04 |
Genre | : Business & Economics |
ISBN | : 9086866999 |
Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
Author | : G. Kindra |
Publisher | : Routledge |
Total Pages | : 276 |
Release | : 2014-09-25 |
Genre | : Business & Economics |
ISBN | : 1317646703 |
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author | : G. S. Kindra |
Publisher | : Routledge |
Total Pages | : 245 |
Release | : 2014-09-25 |
Genre | : Business & Economics |
ISBN | : 131764669X |
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author | : Eli Avraham |
Publisher | : Springer |
Total Pages | : 199 |
Release | : 2016-02-25 |
Genre | : Business & Economics |
ISBN | : 1137342153 |
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Author | : Gurprit S. Kindra |
Publisher | : |
Total Pages | : 259 |
Release | : 2015 |
Genre | : |
ISBN | : 9781315761992 |
Author | : Goodluck Charles |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 260 |
Release | : 2016-09-23 |
Genre | : Business & Economics |
ISBN | : 1443819271 |
This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.
Author | : El-Gohary, Hatem |
Publisher | : IGI Global |
Total Pages | : 372 |
Release | : 2013-04-30 |
Genre | : Business & Economics |
ISBN | : 1466639555 |
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 1699 |
Release | : 2018-11-02 |
Genre | : Business & Economics |
ISBN | : 1522573127 |
The social and economic systems of any country are influenced by a range of factors including income and education. As such, it is vital to examine how these factors are creating opportunities to improve both the economy and the lives of people within these countries. Socio-Economic Development: Concepts, Methodologies, Tools, and Applications provides a critical look at the process of social and economic transformation based on environmental and cultural factors including income, skills development, employment, and education. Highlighting a range of topics such as economics, social change, and e-governance, this multi-volume book is designed for policymakers, practitioners, city-development planners, academicians, government officials, and graduate-level students interested in emerging perspectives on socio-economic development.
Author | : Technical Centre for Agricultural and Rural Cooperation (Ede, Netherlands) |
Publisher | : Oxford University Press, USA |
Total Pages | : 436 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : |
Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural products begins on the farm, with the planning of production, and is completed with the sale of food or other goods to consumers or manufacturers. Agricultural marketing also includes the supply to farmers of fertilizers and seeds as inputs for production. Overall, marketing is an essential component of successful agriculture but its importance is often underestimated, especially in developing countries. This book brings together the most significant writings on agricultural and food marketing as related to development over the last 40 years. The editor has selected key sections of significant books and papers, grouped them by their overall theme, and provided introductory commentaries. The book is intended for students of food and agricultural marketing in the developing countries and will also interest professionals in this subject area.