Marketing in a Nutshell 3
Author | : Sheri Bridges |
Publisher | : Phandango |
Total Pages | : 102 |
Release | : 2017-06-25 |
Genre | : Business & Economics |
ISBN | : 9780983415732 |
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Author | : Sheri Bridges |
Publisher | : Phandango |
Total Pages | : 102 |
Release | : 2017-06-25 |
Genre | : Business & Economics |
ISBN | : 9780983415732 |
Author | : Sheri Bridges |
Publisher | : |
Total Pages | : 102 |
Release | : 2013-08 |
Genre | : Business & Economics |
ISBN | : 9780983415725 |
Second edition
Author | : Mike Meldrum |
Publisher | : Elsevier |
Total Pages | : 305 |
Release | : 2007-03-08 |
Genre | : Business & Economics |
ISBN | : 0080468551 |
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all. Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques Credible and expert marketing insights from leading marketing consultants especially for non-specialists
Author | : Sheri Bridges |
Publisher | : |
Total Pages | : 100 |
Release | : 2011-07 |
Genre | : Business & Economics |
ISBN | : 9780983415718 |
Many introductory marketing textbooks provide too much coverage of non-critical material. Others provide too little coverage of subjects that are at the very heart of the discipline. Marketing in a Nutshell is designed to give readers the bare essentials of a marketing education. "Bare" because the manual excludes incidental information not necessary to a basic understanding; "essentials" because it covers concepts that are fundamental to marketing theory and practice.
Author | : Donald A. Fuller |
Publisher | : SAGE Publications |
Total Pages | : 409 |
Release | : 1999-02-02 |
Genre | : Business & Economics |
ISBN | : 1452221324 |
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Author | : Mike Meldrum |
Publisher | : |
Total Pages | : 294 |
Release | : 2007 |
Genre | : Marketing |
ISBN | : 9781280752087 |
Author | : Frauke Henning-Bodewig |
Publisher | : Kluwer Law International B.V. |
Total Pages | : 274 |
Release | : 2006-01-01 |
Genre | : Law |
ISBN | : 9041123296 |
The book delineates, with extraordinary clarity and precision, the working of unfair competition law throughout the European Union. Its four comprehensive chapters encompass: basic considerations of definition, subject matter, enforcement, and applicable law: international provisions under the Paris convention, TRIPS, and WIPO model law; analysis of relevant EC directives and regulations and ECJ jurisprudence; and extensive discussions of the national unfair competition laws of all 25 Member States. For each Member State, specific topics covered include such considerations as the following: sources of law; competition law in a nutshell; regulation of advertising; direct marketing; sales promotion; risk of confusion; disparagement, defamation; misappropriation, imitation; impediment of competitors; and breach of the law. The author also provides a selected bibliography of sources for each country. It would be difficult to find a more useful analysis of European Unfair Competition Law than this systematic study. It is practical, thorough, clarifying, and readable, all at the same time. The author untangles the most complex of apparent contradictions with impressive skill. Copies of this book will quickly take their places on the working shelves of interested practitioners, academics, and officials throughout Europe.
Author | : Charlene Li |
Publisher | : Harvard Business Press |
Total Pages | : 354 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 1422161986 |
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
Author | : Ardi Kolah |
Publisher | : Kogan Page Publishers |
Total Pages | : 352 |
Release | : 2013-01-03 |
Genre | : Business & Economics |
ISBN | : 0749464534 |
Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. High Impact Marketing That Gets Results covers the full range of the marketing mix within the broader context of overall marketing strategy, including market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.
Author | : John L. Fortenberry |
Publisher | : Jones & Bartlett Publishers |
Total Pages | : 316 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 0763782610 |
Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank