Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing Idea PDF full book. Access full book title Marketing Idea.
| Author | : Damrong Pinkoon |
| Publisher | : Damrong Pinkoon |
| Total Pages | : 192 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : |
Marketing Idea is a book with lots of marketing ideas. Because marketing strategies can be different, it all depends on the products and the timing. This book will give you the full walk through on every marketing circumstance that might occur.
| Author | : Nicholas O. O'Shaughnessy |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 280 |
| Release | : 2002-06-30 |
| Genre | : Political Science |
| ISBN | : 0313012385 |
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Political marketing is about the making and unmaking of governments in a democracy. Despite its growing importance, the marketing academic profession has shown very little interest in the political ramificaitons of their discipline, while political scientists often come to political marketing with the view that it is cosmetic, if not trivial. O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. As they show, elections are a persuasion task writ large, most especially with the demise of inherited class loyalties. Following elections, governments can employ marketing techniques to build support for their actions, while opposition parties can press the government and its supporters through similar marketing approaches. Of particular interest to scholars, researchers, and policy makers involved with politics, political communication, and the making of public policy.
| Author | : Martha Alderson |
| Publisher | : Penguin |
| Total Pages | : 256 |
| Release | : 2015-09-04 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1599638878 |
Take a Deep Dive into Plot and Scene and Improve Your Writing Whether you're planning your first novel or have already written a first draft, you need to master the concepts of plot and scene to truly realize your story's potential. Writing Deep Scenes teaches you how to write strong, layered, and engaging scenes--the secret to memorable, page-turning plots. It's filled with practical tools for building layers and nuance into your scenes, employing the right scene types at the right junctures, and developing a profound understanding of how plot and scene intertwine. Inside you'll learn: • How scenes are comprised of three key layers: action, emotion, and theme. • How to recognize each layer and weave them seamlessly into a scene. • How to develop an intricate relationship between the action and emotion in every scene. • How thematic imagery embedded in scenes increases a story's tension and contributes to the story's meaning. Using contemporary examples from a variety of genres, Writing Deep Scenes provides an effective method for plotting at the scene level. Use these techniques and enrich your fiction and memoirs with page-turning suspense and pathos, and explore new depths in every story you write.
| Author | : Jim Blythe |
| Publisher | : Marshall Cavendish International Asia Pte Ltd |
| Total Pages | : 210 |
| Release | : 2009-11-28 |
| Genre | : Business & Economics |
| ISBN | : 9814312037 |
Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
| Author | : Dan S. Kennedy |
| Publisher | : Entrepreneur Press |
| Total Pages | : 196 |
| Release | : 2013-04-01 |
| Genre | : Business & Economics |
| ISBN | : 1613082320 |
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
| Author | : Jay Baer |
| Publisher | : Penguin |
| Total Pages | : 274 |
| Release | : 2018-10-02 |
| Genre | : Business & Economics |
| ISBN | : 0525537287 |
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
| Author | : Lowey Bundy Sichol |
| Publisher | : HMH Books For Young Readers |
| Total Pages | : 131 |
| Release | : 2019-02 |
| Genre | : BUSINESS & ECONOMICS |
| ISBN | : 1328453626 |
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
| Author | : Nancy Michaels |
| Publisher | : Simon and Schuster |
| Total Pages | : 247 |
| Release | : 1999-11-01 |
| Genre | : Business & Economics |
| ISBN | : 1440519609 |
Off-The-Wall Marketing Ideas is a gold mine of valuable, no-cost, and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Included are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now famous big business leaders did, when they were small and unknown, like Estee Lauder, The Hair Replacement Specialist, Sy Sperling, and the rent- a-car wiz, Warren Avis!
| Author | : Mario Pricken |
| Publisher | : Thames and Hudson |
| Total Pages | : 0 |
| Release | : 2010-12-14 |
| Genre | : Business & Economics |
| ISBN | : 9780500515402 |
Key creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication. Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that produces great work, time and time again. This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination. Creative thinking is more than just the basis of a finished ad: it can bring together a world-class creative team and promote an inspirational and efficient workplace. From client briefs to office spaces, this book explores the strategies that turn an agency into a creative powerhouse, and demonstrates that it’s only when people are not afraid to make mistakes or think beyond the everyday that innovation can truly flourish.
| Author | : Robyn Blakeman |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 369 |
| Release | : 2018-02-01 |
| Genre | : Business & Economics |
| ISBN | : 1538101068 |
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
