Marketing Guidebook For Small Airports PDF Download
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| Author | : Lois S. Kramer |
| Publisher | : Transportation Research Board |
| Total Pages | : 187 |
| Release | : 2010 |
| Genre | : Transportation |
| ISBN | : 0309118182 |
Download Marketing Guidebook for Small Airports Book in PDF, ePub and Kindle
This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 2010 |
| Genre | : |
| ISBN | : |
Download ACRP Report 28 Book in PDF, ePub and Kindle
| Author | : Nigel Halpern |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2013 |
| Genre | : Aeronautics, Commercial |
| ISBN | : 9780415529396 |
Download Airport Marketing Book in PDF, ePub and Kindle
This book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. This accessible book applies principles of marketing within the airport industry and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix. The book integrates key elements of marketing theory with airport marketing in practice. This is essential reading for air transport students.
| Author | : David Jarach |
| Publisher | : Routledge |
| Total Pages | : 139 |
| Release | : 2017-03-02 |
| Genre | : Transportation |
| ISBN | : 1351959654 |
Download Airport Marketing Book in PDF, ePub and Kindle
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
| Author | : James H. Grothaus |
| Publisher | : Transportation Research Board |
| Total Pages | : 140 |
| Release | : 2009 |
| Genre | : Airports |
| ISBN | : 0309117879 |
Download Guidebook for Managing Small Airports Book in PDF, ePub and Kindle
| Author | : National Research Council (U.S.). Transportation Research Board |
| Publisher | : Transportation Research Board National Research |
| Total Pages | : 182 |
| Release | : 2012 |
| Genre | : Airports |
| ISBN | : |
Download Guidebook for Developing General Aviation Airport Business Plans Book in PDF, ePub and Kindle
Ch. 1. Introduction -- ch. 2. Airport business plan -- ch. 3. Airport business planning process -- ch. 4. Preparing the elements of an airport business plan -- ch. 5. Implementation -- ch. 6. Airport and market -- ch. 7. Organization -- ch. 8. Operations -- ch. 9. Marketing -- ch. 10. Aviation products, services, and facilities -- ch. 11. Financial -- Glossary of terms and acronyms -- Bibliography.
| Author | : Nigel Halpern |
| Publisher | : Routledge |
| Total Pages | : 542 |
| Release | : 2021-11-04 |
| Genre | : Business & Economics |
| ISBN | : 1000466485 |
Download Airport Marketing Book in PDF, ePub and Kindle
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
| Author | : Susan J. H. Zellers |
| Publisher | : |
| Total Pages | : 354 |
| Release | : 2019 |
| Genre | : Airports |
| ISBN | : 9780309480253 |
Download Guidebook for Managing Small Airports Book in PDF, ePub and Kindle
| Author | : Michael James Cassidy |
| Publisher | : Transportation Research Board |
| Total Pages | : 127 |
| Release | : 2009 |
| Genre | : Transportation |
| ISBN | : 0309118050 |
Download Airport Passenger-related Processing Rates Guidebook Book in PDF, ePub and Kindle
TRB's Airport Cooperative Research Program (ACRP) Report 23: Airport Passenger-Related Processing Rates Guidebook provides guidance on how to collect accurate passenger-related processing data for evaluating facility requirements to promote efficient and cost-effective airport terminal design.
| Author | : Thomas P Thatcher |
| Publisher | : Transportation Research Board |
| Total Pages | : 64 |
| Release | : 2011 |
| Genre | : Transportation |
| ISBN | : 0309213177 |
Download A Guidebook for the Preservation of Public-Use Airports Book in PDF, ePub and Kindle
TRB’s Airport Cooperative Research Program (ACRP) Report 44: A Guidebook for the Preservation of Public-Use Airports describes why public-use airports close and identifies measures and strategies that can be undertaken to potentially help preserve and prevent an airport closure.
