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Marketing God

Marketing God
Author: Donna A. Heckler
Publisher: Our Sunday Visitor
Total Pages: 130
Release: 2019-07-03
Genre: Religion
ISBN: 1681924013

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Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.


The Market as God

The Market as God
Author: Harvey Cox
Publisher: Harvard University Press
Total Pages: 304
Release: 2016-09-12
Genre: Religion
ISBN: 0674973151

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The Market has deified itself, according to Harvey Cox’s brilliant exegesis. And all of the world’s problems—widening inequality, a rapidly warming planet, the injustices of global poverty—are consequently harder to solve. Only by tracing how the Market reached its divine status can we hope to restore it to its proper place as servant of humanity.


Marketing God to Teens

Marketing God to Teens
Author: Ryan J. Doeller
Publisher: Xlibris Corporation
Total Pages: 86
Release: 2010-11-29
Genre: Religion
ISBN: 1456822527

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As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.


One Market Under God

One Market Under God
Author: Tom Frank
Publisher: Random House
Total Pages: 433
Release: 2010-09-30
Genre: Business & Economics
ISBN: 140901794X

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At no other moment in history have the values of business and the corporation been more nakedly and arrogantly in the ascendant. Combining popular intellectual history with a survey of recent business culture, Thomas Frank traces an idea he calls 'market populism' - the notion that markets are, in some transcendent way, identifiable with democracy and the will of the people. The idea that any criticism of things as they are is -litist can be seen in management literature, where downsizing and ceaseless, chaotic change are celebrated as victories for democracy; in advertising, where an endless array of brands seek to position themselves as symbols of authenticity and rebellion; on Wall street, where the stock market is identified as the domain of the small investor and common man; and in the right-wing politics of the 1990s and the popular theories of Tom Peters, Charles Handy and Thomas Friedman. One Market Under God is Frank's counterattack against the onslaught of market propaganda. Mounted with the weapons of common sense it is lucid and tinged with anger, betrayal and a certain hope for the future.


Marketing Like Jesus

Marketing Like Jesus
Author: Darren Shearer
Publisher:
Total Pages: 162
Release: 2014-08-02
Genre: Marketing
ISBN: 9781940024134

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No function of an organization is more important than marketing, and considering that one out of every three people in the world claims to be one of his followers, Jesus is the most effective marketer in history. Whether you are trying to communicate an idea, sell more products or services, get more members, raise more donations, or win more votes... Jesus has provided the greatest model for you to influence the world around you.


Making a Market for Acts of God

Making a Market for Acts of God
Author: Paula Jarzabkowski
Publisher: Oxford University Press, USA
Total Pages: 257
Release: 2015
Genre: Business & Economics
ISBN: 0199664765

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Reinsurance is a market that provides cover for the devastating consequences of unpredictable events such as Hurricane Katrina, or the Tohoku earthquake, underpinning society's capacity to rebuild after the unthinkable happens. This book fleshes out how this important and quirky financial market works.


Religious Commodifications in Asia

Religious Commodifications in Asia
Author: Pattana Kitiarsa
Publisher: Routledge
Total Pages: 305
Release: 2007-11-09
Genre: Religion
ISBN: 1134074441

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This book addresses the growing academic concerns of the market-religion convergences in Asia. Bringing together a group of leading scholars from Asia, Europe, Australia and North America, it discusses multiple issues regarding religious commodifications and their consequences across Asia’s diverse religious traditions. Covering key issues in the anthropology and sociology of contemporary Asian religion, it draws theoretical implications for the study of religions in the light of the shift of religious institutions from traditional religious beliefs to material prosperity. The fact that religions compete with each other in a ‘market of faiths’ is also at the core of the analysis. The contributions show how ordinary people and religious institutions in Asia adjusted to, and negotiated with, the penetrative forces of a global market economy into the region’s changing religio-cultural landscapes. An excellent contribution to the growing demands of ethnographically and theoretically updated interpretations of Asian religions, Religious Commodifications in Asia will be of interest to scholars of Asian religion and new religious movements.


Selling God

Selling God
Author: Robert Laurence Moore
Publisher: Oxford University Press, USA
Total Pages: 329
Release: 1994
Genre: Religion
ISBN: 0195098382

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In a sweeping colourful history that spans over two centuries of American culture, Moore examines the role of religion in America as it appropriated (and was appropriated by) commercial culture. He reveals the centrality of religion, and the marketplace, in American popular culture.


The God Market

The God Market
Author: Meera Nanda
Publisher: NYU Press
Total Pages: 280
Release: 2011-10-01
Genre: Religion
ISBN: 1583673105

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Conventional wisdom says that integration into the global marketplace tends to weaken the power of traditional faith in developing countries. But, as Meera Nanda argues in this path-breaking book, this is hardly the case in today’s India. Against expectations of growing secularism, India has instead seen a remarkable intertwining of Hinduism and neoliberal ideology, spurred on by a growing capitalist class. It is this “State-Temple-Corporate Complex,” she claims, that now wields decisive political and economic power, and provides ideological cover for the dismantling of the Nehru-era state-dominated economy. According to this new logic, India’s rapid economic growth is attributable to a special “Hindu mind,” and it is what separates the nation’s Hindu population from Muslims and others deemed to be “anti-modern.” As a result, Hindu institutions are replacing public ones, and the Hindu “revival” itself has become big business, a major source of capital accumulation. Nanda explores the roots of this development and its possible future, as well as the struggle for secularism and socialism in the world’s second-most populous country.


God in the Marketplace

God in the Marketplace
Author: Henry Blackaby
Publisher:
Total Pages: 326
Release: 2020-05-15
Genre:
ISBN: 9781735087207

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Aside from Experiencing God, Henry Blackaby has made his greatest impact by ministering directly to Fortune 100 and 500 CEOs, advising them on how to effectively blend their faith with their business. Out of that ministry's success comes God in the Marketplace, a book to help everyone from the front desk to the executive suite best experience God's will in his or her work. Blackaby believes that just as Jesus had businessmen among His original disciples, so may God be calling out businesspeople today in preparation for a worldwide spiritual revival. However, while those in the marketplace may have excellent educations and access to world-class leadership seminars, they often feel inadequate in matters of spiritual influence. God in the Marketplace will help them better understand what the Bible says about integrating their Christian faith with their work lives and provide biblical answers to the common yet difficult questions that are often raised for Christians at work.