Marketing Essentials PDF Download
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Author | : Sally Dibb |
Publisher | : |
Total Pages | : 512 |
Release | : 2013 |
Genre | : Marketing |
ISBN | : 9781408073681 |
Download Marketing Essentials Book in PDF, ePub and Kindle
Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
Author | : Edmund Jerome McCarthy |
Publisher | : Irwin Professional Publishing |
Total Pages | : 524 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Download Essentials of Marketing Book in PDF, ePub and Kindle
Author | : Jeff Larson |
Publisher | : |
Total Pages | : 0 |
Release | : 2017 |
Genre | : Electronic commerce |
ISBN | : 9780998713816 |
Download Digital Marketing Essentials Book in PDF, ePub and Kindle
Author | : Philip Kotler |
Publisher | : Prentice Hall |
Total Pages | : 584 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Lois Farese |
Publisher | : |
Total Pages | : 0 |
Release | : 2012 |
Genre | : Business education |
ISBN | : 9780078953149 |
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Author | : Steven Pike |
Publisher | : Routledge |
Total Pages | : 480 |
Release | : 2015-12-14 |
Genre | : Business & Economics |
ISBN | : 1317430913 |
Download Destination Marketing Book in PDF, ePub and Kindle
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Author | : Stowe Shoemaker |
Publisher | : Prentice Hall |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Hospitality industry |
ISBN | : 9780131708273 |
Download Marketing Essentials in Hospitality and Tourism Book in PDF, ePub and Kindle
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Author | : McGraw-Hill Education |
Publisher | : McGraw-Hill Education |
Total Pages | : 1000 |
Release | : 2015-05-05 |
Genre | : Business & Economics |
ISBN | : 9780021401109 |
Download Glencoe Marketing Essentials, Student Edition Book in PDF, ePub and Kindle
Author | : Jim Blythe |
Publisher | : Pearson Education |
Total Pages | : 354 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 9780273702054 |
Download Essentials of Marketing Communications Book in PDF, ePub and Kindle
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Author | : Frances Brassington |
Publisher | : Pearson Higher Ed |
Total Pages | : 625 |
Release | : 2013-01-22 |
Genre | : Business & Economics |
ISBN | : 027372813X |
Download Essentials of Marketing Book in PDF, ePub and Kindle
Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273727729) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator