Marketing Costs and Management Decisions
Author | : John S. Bull |
Publisher | : |
Total Pages | : 328 |
Release | : 1952 |
Genre | : Marketing |
ISBN | : |
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Author | : John S. Bull |
Publisher | : |
Total Pages | : 328 |
Release | : 1952 |
Genre | : Marketing |
ISBN | : |
Author | : Rajagopal |
Publisher | : IGI Global |
Total Pages | : 274 |
Release | : 2013-05-31 |
Genre | : Business & Economics |
ISBN | : 1466640952 |
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Author | : Robin Cooper |
Publisher | : |
Total Pages | : 7 |
Release | : 1988 |
Genre | : |
ISBN | : |
Author | : George Foster |
Publisher | : |
Total Pages | : 56 |
Release | : 1994 |
Genre | : Managerial accounting |
ISBN | : |
Author | : Hermann Simon |
Publisher | : Springer |
Total Pages | : 569 |
Release | : 2018-12-11 |
Genre | : Business & Economics |
ISBN | : 3319994565 |
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Author | : Harper W. Boyd |
Publisher | : |
Total Pages | : 628 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : |
This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Author | : John Mullins |
Publisher | : McGraw-Hill Higher Education |
Total Pages | : 570 |
Release | : 2012-01-31 |
Genre | : Marketing |
ISBN | : 0077769473 |
Author | : Daniel Marburger |
Publisher | : Business Expert Press |
Total Pages | : 98 |
Release | : 2013-08-01 |
Genre | : Business & Economics |
ISBN | : 1606495135 |
A firm maximizes profits if each decision adds more to the firm’s revenue than to its costs. Although the concept sounds rather simple, it is difficult to do in practice. To ease this difficulty, the authors are giving you the inside knowledge to “economic theory.” This book will help you understand economic theory and much more to accurately infer changes in revenues that may be associated with a decision. And since economic theory suggests that the costs reported by accountants rarely reflect the true cost associated with the decision, this book will help you understand how to assess the changes in revenues and costs. Demand and price sensitivity analysis allow you to infer revenue changes, and this book helps you reconcile the economic theory of cost with common accounting practices so the differences can be reconciled and better decisions can be made.
Author | : Patel Bhavesh M |
Publisher | : Allied Publishers |
Total Pages | : 584 |
Release | : 1997 |
Genre | : |
ISBN | : 9788170236993 |
Author | : John Walker Mullins |
Publisher | : |
Total Pages | : 548 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : |
This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.