Marketing Communication Policies PDF Download
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| Author | : Rainer Busch |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 266 |
| Release | : 2006-10-30 |
| Genre | : Business & Economics |
| ISBN | : 3540373225 |
Download Marketing Communication Policies Book in PDF, ePub and Kindle
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.
| Author | : Rainer Busch |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 266 |
| Release | : 2006-11-23 |
| Genre | : Business & Economics |
| ISBN | : 3540373233 |
Download Marketing Communication Policies Book in PDF, ePub and Kindle
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.
| Author | : Robyn Blakeman |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 368 |
| Release | : 2018-02-01 |
| Genre | : Business & Economics |
| ISBN | : 1538101068 |
Download Integrated Marketing Communication Book in PDF, ePub and Kindle
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
| Author | : Guy Masterman |
| Publisher | : Routledge |
| Total Pages | : 345 |
| Release | : 2007-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1136395210 |
Download Innovative Marketing Communications Book in PDF, ePub and Kindle
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
| Author | : Paul Russell Smith |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 324 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 9780749429188 |
Download Strategic Marketing Communications Book in PDF, ePub and Kindle
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
| Author | : Chris Fill |
| Publisher | : |
| Total Pages | : 700 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : |
Download Marketing Communications Book in PDF, ePub and Kindle
The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing communication; the book has been reorganised into three parts for ease of use.
| Author | : Scott McCabe |
| Publisher | : Routledge |
| Total Pages | : 322 |
| Release | : 2010-08-31 |
| Genre | : Business & Economics |
| ISBN | : 113643741X |
Download Marketing Communications in Tourism and Hospitality Book in PDF, ePub and Kindle
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
| Author | : Sukki Yoon |
| Publisher | : Routledge |
| Total Pages | : 252 |
| Release | : 2021-05-30 |
| Genre | : Business & Economics |
| ISBN | : 1000394204 |
Download Leveraged Marketing Communications Book in PDF, ePub and Kindle
This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in isolation: celebrity endorsements, sponsorship, product placements, cause-related marketing, and cobranding. LMC strategies assume that an entity (e.g., Michael Jordan) can be paired with a brand (e.g., Nike) to evoke associations that ultimately enhance brand awareness and evaluations. The collection of chapters in this book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research. The chapters collectively provide a theoretical framework for building brand equity via linking brands to people, places, and things; examine how marketers can best leverage brand alliances; explore ways to maximize the effectiveness of sponsorship, product placement, corporate social responsibility (CSR), and cause-related marketing; and summarize our knowledge of the various forms of LMC. The chapters in this book were originally published in the International Journal of Advertising.
| Author | : THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.) |
| Publisher | : |
| Total Pages | : |
| Release | : 2019-12-20 |
| Genre | : |
| ISBN | : 9781524943820 |
Download Integrated Marketing Communication Book in PDF, ePub and Kindle
| Author | : Larry Percy |
| Publisher | : Routledge |
| Total Pages | : 335 |
| Release | : 2014-06-27 |
| Genre | : Business & Economics |
| ISBN | : 1136776206 |
Download Strategic Integrated Marketing Communications Book in PDF, ePub and Kindle
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
