Marketing And Supply Chain Management PDF Download
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| Author | : Dimitris Folinas |
| Publisher | : Routledge |
| Total Pages | : 286 |
| Release | : 2017-09-13 |
| Genre | : Business & Economics |
| ISBN | : 1317296257 |
Download Marketing and Supply Chain Management Book in PDF, ePub and Kindle
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
| Author | : Dimitris Folinas |
| Publisher | : Routledge |
| Total Pages | : 286 |
| Release | : 2017-09-13 |
| Genre | : Business & Economics |
| ISBN | : 1317296257 |
Download Marketing and Supply Chain Management Book in PDF, ePub and Kindle
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
| Author | : Thomas Fotiadis |
| Publisher | : Taylor & Francis |
| Total Pages | : 351 |
| Release | : 2022-02-28 |
| Genre | : Business & Economics |
| ISBN | : 0429401167 |
Download Marketing and the Customer Value Chain Book in PDF, ePub and Kindle
Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.
| Author | : Martin Christopher |
| Publisher | : Routledge |
| Total Pages | : 170 |
| Release | : 2012-05-04 |
| Genre | : Business & Economics |
| ISBN | : 1136379738 |
Download Marketing Logistics Book in PDF, ePub and Kindle
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
| Author | : Daniel J. Flint |
| Publisher | : Springer |
| Total Pages | : 258 |
| Release | : 2016-04-29 |
| Genre | : Business & Economics |
| ISBN | : 1137492430 |
Download Contemporary Wine Marketing and Supply Chain Management Book in PDF, ePub and Kindle
Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.
| Author | : Martin Christopher |
| Publisher | : Routledge |
| Total Pages | : 168 |
| Release | : 2012-05-04 |
| Genre | : Business & Economics |
| ISBN | : 1136379746 |
Download Marketing Logistics Book in PDF, ePub and Kindle
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
| Author | : John T. Mentzer |
| Publisher | : SAGE |
| Total Pages | : 530 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780761921110 |
Download Supply Chain Management Book in PDF, ePub and Kindle
This work presents a comprehensive model of supply chain management. Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.
| Author | : David F. Ross |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 379 |
| Release | : 2013-11-21 |
| Genre | : Business & Economics |
| ISBN | : 1475748167 |
Download Competing Through Supply Chain Management Book in PDF, ePub and Kindle
SCM is one of the hottest topics in manufacturing and distribution, and like JIT and TQC it requires a corporate commitment. This book provides both fundamental principles of SCM as well as a set of guidelines to assist in practical application of SCM. It will be one of the first books on the market that deals exclusively with SCM and its application. Readers in the academic, management sciences, sales, marketing and government environments will find this book of particular interest.
| Author | : Robert III |
| Publisher | : AMACOM |
| Total Pages | : 290 |
| Release | : 2012-10-10 |
| Genre | : Business & Economics |
| ISBN | : 081443164X |
Download The Market-Driven Supply Chain Book in PDF, ePub and Kindle
Using a sophisticated approach that unifies the three key areas of supply chain strategies, sales and operations planning (SOP), and lean manufacturing, The Market-Driven Supply Chain is the only book that takes a comprehensive approach to succeeding in today’s on-demand environment. You’ll learn how to keep pace with accelerating service demands and response times by: using robust analytics for conducting value segmentations and simulation analyses, developing a customer-centric culture and a collaborative organizational structure, dynamically rebalancing the inventory mix to improve capacity and reduce costs, and retooling twenty-six management processes to achieve market-savvy SOP. Customer demands for individual attention and specialized products are transforming commerce at every stage--including the supply chain. But achieving successful sales processes is not as daunting as it sounds. With ample tools, tips, and case studies, this practical yet expansive book helps organizations ensure those at the end of their supply chain--the customers--remain loyal.
| Author | : John T. Mentzer |
| Publisher | : SAGE |
| Total Pages | : 601 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 1412918057 |
Download Handbook of Global Supply Chain Management Book in PDF, ePub and Kindle
Today all companies either source globally, sell globally, or compete with some company that does. This handbook provides a comprehensive understanding and assessment of the field of global logistics and supply chain management.
