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Marketing and Salesmanship (Part - II)

Marketing and Salesmanship (Part - II)
Author: Dr. Mangesh P. Waghmare
Publisher: Prashant Publications
Total Pages: 79
Release: 2019-12-01
Genre: Business & Economics
ISBN: 9389492920

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Marketing Methods and Salesmanship

Marketing Methods and Salesmanship
Author: Herbert Francis De Bower
Publisher:
Total Pages: 588
Release: 1916
Genre: Marketing
ISBN:

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Marketing Methods and Salesmanship

Marketing Methods and Salesmanship
Author: Ralph Starr Butler
Publisher: Arkose Press
Total Pages: 588
Release: 2015-11-03
Genre:
ISBN: 9781345869392

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.


Organizing Marketing and Sales

Organizing Marketing and Sales
Author: Per Andersson
Publisher: Emerald Group Publishing
Total Pages: 368
Release: 2018-05-29
Genre: Business & Economics
ISBN: 1787549704

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Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.


Lean AI

Lean AI
Author: Lomit Patel
Publisher: "O'Reilly Media, Inc."
Total Pages: 213
Release: 2020-01-30
Genre: Business & Economics
ISBN: 1492059269

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How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects


The Packraft Handbook

The Packraft Handbook
Author: Luc Mehl
Publisher: Mountaineers Books
Total Pages: 406
Release: 2022-01-12
Genre: Sports & Recreation
ISBN: 1680516035

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"A staple for paddlers.... [The Packraft Handbook has] now become the bible for outdoor recreators taking their inflatable rafts into the backcountry." ― Anchorage Daily News 2021 National Outdoor Book Award Winner in Outdoor Adventure Guides 2022 Banff Mountain Book Competition Guidebook Winner Alaska-based author is a leading expert on wilderness travel Emphasis on skill progression and safety applies to wide range of outdoor water recreation Vibrant illustrations and photos inform and inspire The Packraft Handbook is a comprehensive guide to packrafting, with a strong emphasis on skill progression and safety. Readers will learn to maneuver through river features and open water, mitigate risk with trip planning and boat control, and how to react when things go wrong. Beginners will find everything they need to know to get started--from packraft care to proper paddling position as well as what to wear and how to communicate. Illustrated for visual learners and featuring stunning photography, The Packraft Handbook has something to offer all packrafters and other whitewater sports enthusiasts.


Special Libraries

Special Libraries
Author:
Publisher:
Total Pages: 418
Release: 1917
Genre: Bibliography
ISBN:

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Most vols. include Proceedings of the Special Libraries Association.


Marketing and Sales Automation

Marketing and Sales Automation
Author: Uwe Hannig
Publisher: Springer Nature
Total Pages: 466
Release: 2023-05-02
Genre: Business & Economics
ISBN: 3031200403

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This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.