Marketing And Logistics Led Organizations PDF Download
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| Author | : Robert Mason |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 281 |
| Release | : 2017-10-03 |
| Genre | : Business & Economics |
| ISBN | : 0749478748 |
Download Marketing and Logistics Led Organizations Book in PDF, ePub and Kindle
Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions. Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.
| Author | : Martin Christopher |
| Publisher | : Routledge |
| Total Pages | : 168 |
| Release | : 2012-05-04 |
| Genre | : Business & Economics |
| ISBN | : 1136379746 |
Download Marketing Logistics Book in PDF, ePub and Kindle
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
| Author | : Dimitris Folinas |
| Publisher | : Routledge |
| Total Pages | : 232 |
| Release | : 2017-09-13 |
| Genre | : Business & Economics |
| ISBN | : 1317296265 |
Download Marketing and Supply Chain Management Book in PDF, ePub and Kindle
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
| Author | : Ivan Russo |
| Publisher | : Routledge |
| Total Pages | : 144 |
| Release | : 2017-08-03 |
| Genre | : Business & Economics |
| ISBN | : 1351669362 |
Download Customer Loyalty and Supply Chain Management Book in PDF, ePub and Kindle
Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly suppliers, manufacturers, retailers, dealers, customers—involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature. Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon. This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.
| Author | : Choudhury, Rahul Gupta |
| Publisher | : IGI Global |
| Total Pages | : 323 |
| Release | : 2019-08-16 |
| Genre | : Business & Economics |
| ISBN | : 1522599835 |
Download Sales and Distribution Management for Organizational Growth Book in PDF, ePub and Kindle
Supplying a product to the most customers possible in an effective and cost-efficient way is the primary goal of the sales and distribution sector of a business, since the profits from sales are responsible for the majority of an organization’s revenue. However, with countless brands vying for the customers’ attention, the ability to create a demand for a product and subsequently supply that demand is often the key to a business’s success. There is a need for studies that seek to understand the complementary roles of an organization’s sales force and distribution team to ensure relevancy in today’s globalized world. Sales and Distribution Management for Organizational Growth is a pivotal reference source that provides vital research on the organization of sales and the sales force, their geographic deployment, and distribution and channel management including how to develop customer-oriented distribution systems. While highlighting topics including expense control, personnel training, and channel design, this book is ideally designed for business students, marketing professionals, executive members, finance analysts, operations employees, academicians, industry professionals, researchers, and students seeking current research on implementing sales strategy and distribution systems to maximize profits and remain a marketplace competitor.
| Author | : Chae An |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 342 |
| Release | : 2006-01-16 |
| Genre | : Computers |
| ISBN | : 3540273549 |
Download Supply Chain Management on Demand Book in PDF, ePub and Kindle
Written by supply chain researchers, consultants, and practitioners, this book explains the newly emerging techniques and practices for highly efficient supply chain management, made possible by the rapid progress in information and communication technologies.
| Author | : Christian Bierwirth |
| Publisher | : Springer Nature |
| Total Pages | : 331 |
| Release | : 2019-09-06 |
| Genre | : Business & Economics |
| ISBN | : 3030298213 |
Download Logistics Management Book in PDF, ePub and Kindle
The conference proceedings contains contributions to the Logistics Management conference 2019. The objective of the LM conferences is to discuss new ideas and technical developments related to the management of logistic systems. A special focus is put on digitalization of supply chains and decarbonization in the transport industry.
| Author | : Martin Christopher |
| Publisher | : Pearson UK |
| Total Pages | : 323 |
| Release | : 2016-03-23 |
| Genre | : Business & Economics |
| ISBN | : 1292083824 |
Download Logistics and Supply Chain Management Book in PDF, ePub and Kindle
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains. As well as new and updated examples and case studies, there are two new chapters: Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issues on how companies “go to market” along with the cost implications of using alternative channels. Service Logistics: As companies begin to sell performance rather than physical product, this chapter explores the implications for logistics management as the need to provide higher levels of service and customer support becomes ever more critical.
| Author | : Tobias Mandt |
| Publisher | : Springer |
| Total Pages | : 160 |
| Release | : 2019-03-01 |
| Genre | : Business & Economics |
| ISBN | : 3658242523 |
Download Dependence in Buyer-Supplier Relationships Book in PDF, ePub and Kindle
Organizations frequently rely on the support of external parties to access necessary resources. In many cases, the resulting buyer-supplier relationships last for decades; some might even become indispensable for one or both parties in achieving its desired business goals. These dependencies between organizations are ubiquitous. This book focuses on such instances, discussing them in a cumulative manner: It begins with an introduction of previous research on the issue, before empirically explaining the emergence of dependencies, their different forms of existence and management approaches as well as its development over time. This book is of special interest for scholars focusing on dyadic partnerships within the domains of industrial marketing, supply chain management or strategic purchasing. Practitioners involved in managing long term buyer-supplier relationships in goods- as well as service-oriented industries might find it insightful as well.
| Author | : Colin Scott |
| Publisher | : Springer |
| Total Pages | : 208 |
| Release | : 2018-06-01 |
| Genre | : Business & Economics |
| ISBN | : 331977185X |
Download Guide to Supply Chain Management Book in PDF, ePub and Kindle
This essential guide brings supply chain theory to life. Intended for readers with a business interest in supply chain management, the book covers the key topics in eleven chapters, including planning, sourcing, making, delivering and returning, as well as strategy, people, finance, customer service and outsourcing. Each chapter starts with a brief summary and learning objectives that guide the reader through the text. This second edition also explores digital, sustainability and innovation impacts on today’s global supply chains. The book is written in a clear and simple way, featuring a variety of figures, tables and recommendations for further reading. The respective chapters conclude with real-life case studies from different companies, illustrating best practices. In the course of their work, the authors have met professionals all over the world who are passionate about their business achievements. By including their vivid examples, the guide brings theory to life, enabling readers to understand and embrace the concepts and ideas presented. Colin Scott, Henriette Lundgren and Paul Thompson are experts in supply chain management and have worked with practitioners in businesses across the globe. Endorsement: This guide is a really useful reminder of what good practice is and how it should be applied within supply chain management. The book is relevant for students of supply chain management and professional practitioners alike. This book offers an invaluable guide to understanding the specific dynamics of your supply chain and the fundamentals underpinning it. It provides the framework for delivering a supply chain strategy based upon recognised best practice. Martin McCourt, CEO, Dyson Limited .
