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Industrial Products

Industrial Products
Author: Erdener Kaynak
Publisher: Routledge
Total Pages: 244
Release: 2012-11-12
Genre: Business & Economics
ISBN: 1136585850

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Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.


International Business Strategy in Complex Markets

International Business Strategy in Complex Markets
Author: Hans Jansson
Publisher: Edward Elgar Publishing
Total Pages: 384
Release: 2020-06-26
Genre: Business & Economics
ISBN: 1839101822

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In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.


Complete Guide to E-mail Marketing

Complete Guide to E-mail Marketing
Author: Bruce C. Brown
Publisher:
Total Pages: 405
Release: 2014
Genre:
ISBN:

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Researchers estimate that e-mail marketing revenues have recently surpassed 1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity.


Industrial Design

Industrial Design
Author: Jim Lesko
Publisher: John Wiley & Sons
Total Pages: 720
Release: 2011-09-23
Genre: Architecture
ISBN: 1118174178

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Industrial Design: Materials and Manufacturing Guide, Second Edition provides the detailed coverage of materials and manufacturing processes that industrial designers need without the in-depth and overly technical discussions commonly directed toward engineers. Author Jim Lesko gives you the practical knowledge you need to develop a real-world understanding of materials and processes and make informed choices for industrial design projects. In this book, you will find everything from basic terminology to valuable insights on why certain shapes work best for particular applications. You'll learn how to extract the best performance from all of the most commonly used methods and materials.


Industrial Marketing

Industrial Marketing
Author:
Publisher:
Total Pages: 826
Release: 1962
Genre: Advertising
ISBN:

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A Practical Guide to Data Mining for Business and Industry

A Practical Guide to Data Mining for Business and Industry
Author: Andrea Ahlemeyer-Stubbe
Publisher: John Wiley & Sons
Total Pages: 323
Release: 2014-03-31
Genre: Mathematics
ISBN: 1118763378

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Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest.