Market Oriented Pricing
Author | : Michael H. Morris |
Publisher | : |
Total Pages | : 200 |
Release | : 1992 |
Genre | : Pricing |
ISBN | : |
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Author | : Michael H. Morris |
Publisher | : |
Total Pages | : 200 |
Release | : 1992 |
Genre | : Pricing |
ISBN | : |
Author | : Hans Peter Zell |
Publisher | : Xlibris |
Total Pages | : 0 |
Release | : 2014-03 |
Genre | : Business & Economics |
ISBN | : 9781493161171 |
An Angel's Christmas Debbie and Sam awoke on Christmas Eve morning with the great idea to surprise Aunt Shirley. What they didn't know is how their idea would lead to a continuous motion of surprises, like Sam meeting who he thought to be the new kid on the block, named Moses. Their idea opened the door for them to visit the past that included people in their present. Mr. Graggle the elderly man up the street would get a present that he would remember for the rest of his life. And they found out by opening the door to the heart nothing is impossible, especially on Christmas Day.
Author | : Jean-Jacques Lambin |
Publisher | : Presses univ. de Louvain |
Total Pages | : 198 |
Release | : 2013-04-03 |
Genre | : Business & Economics |
ISBN | : 9782874631191 |
This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
Author | : Michael Morris |
Publisher | : Praeger |
Total Pages | : 232 |
Release | : 1990-04-24 |
Genre | : Business & Economics |
ISBN | : |
An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely powerful marketing tool--a creative variable which managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with the customer and that every pricing action should be part of a larger pricing program build around the realities of customer needs and competitor pressures. Written with a minimum of jargon and amply illustrated with explanatory tables and figures, this is an excellent introduction to pricing for both seasoned and aspiring marketing and product managers. Morris and Morris begin by examining the overall concept of price as a statement of value. Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers. Particular attention is paid to the question of price differentials--charging different prices to different classes of consumers--and the legal and ethical ramifications of adopting strategies based on price differentials. The authors also explore cost-based pricing, industry and competitor analysis, pricing across the product line, and computers as an aid in pricing. Throughout, references to real-world cases and problems helps the manager to relate the concepts of market-based pricing to the pricing decisions and considerations actually confronted on the job.
Author | : Stephen J. Skripak |
Publisher | : |
Total Pages | : 442 |
Release | : 2016-07-29 |
Genre | : |
ISBN | : 9780997920116 |
(Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.
Author | : Robert M. Schindler |
Publisher | : SAGE |
Total Pages | : 417 |
Release | : 2011-10-11 |
Genre | : Business & Economics |
ISBN | : 1412964741 |
"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.
Author | : Utpal Dholakia |
Publisher | : |
Total Pages | : |
Release | : 2017-07-03 |
Genre | : |
ISBN | : 9780999186718 |
Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor-costs, customer value, reference prices, and the value proposition- and how they work together, the importance of price execution, and how to evaluate the success of pricing decisions. You will also be introduced to a set of useful and straightforward tools to implement the value pricing framework, and study many examples and company case studies that illustrate its nuances. The purpose of How to Price Effectively: A Guide for Managers and Entrepreneurs is to provide you with a comprehensive, practical guide to making, executing, and evaluating pricing decisions.
Author | : Harry Macdivitt |
Publisher | : McGraw Hill Professional |
Total Pages | : 305 |
Release | : 2011-10-17 |
Genre | : Business & Economics |
ISBN | : 0071768602 |
A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings—you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers’ wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers—and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers—through marketing, selling, negotiation, and pricing—you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today’s more intangible markets—such as consulting services or digital properties like e-books and music files—these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value—and how to communicate it to others—everybody profits.
Author | : Shahram Heshmat |
Publisher | : CRC Press |
Total Pages | : 184 |
Release | : 1993 |
Genre | : Medical |
ISBN | : 9781560243342 |
Author | : Kenneth W. Boyd |
Publisher | : John Wiley & Sons |
Total Pages | : 419 |
Release | : 2013-02-11 |
Genre | : Business & Economics |
ISBN | : 1118453816 |
The easy way to get a grip on cost accounting Critical in supporting strategic business decisions and improving profitability, cost accounting is arguably one of the most important functions in the accounting field. For business students, cost accounting is a required course for those seeking an accounting degree and is a popular elective among other business majors. Cost Accounting For Dummies tracks to a typical cost accounting course and provides in-depth explanations and reviews of the essential concepts you'll encounter in your studies: how to define costs as direct materials, direct labor, fixed overhead, variable overhead, or period costs; how to use allocation methodology to assign costs to products and services; how to evaluate the need for capital expenditures; how to design a budget model that forecast changes in costs based on expected activity levels; and much more. Tracks to a typical cost accounting course Includes practical, real-world examples Walks you though homework problems with detailed, easy-to-understand answers If you're currently enrolled in a cost accounting course, this hands-on, friendly guide gives you everything you need to master this critical aspect of accounting.