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Market Entry into the USA

Market Entry into the USA
Author: Ralf Drews
Publisher: Springer
Total Pages: 139
Release: 2015-08-05
Genre: Business & Economics
ISBN: 3319171240

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This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its “go/no-go” decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.


Mastering Market Entry

Mastering Market Entry
Author: Manny Schoenhuber
Publisher:
Total Pages: 0
Release: 2024-05-14
Genre: Business & Economics
ISBN: 9781544545516

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Make it BIG in America by bringing your European business to the US! As global economies shift, many European companies are entering the US market for the first time. Though the American market holds endless opportunities, too often those unfamiliar with it fail to present themselves in the best light possible. Mastering Market Entry: USA is your guide. Manny Schoenhuber knows that successful European business operations do not always fare well in the US. He shows you how to make the most of your expertise and adopt certain practices and processes to take full advantage of America's great possibilities. Understand the whys and hows of seamlessly adapting to the US marketplace. Arm yourself with sound legal, managerial, and cultural strategies that mitigate risks and prepare you for launching your American business. Whether you have a new company, or are bringing a subsidiary stateside, let Mastering Market Entry: USA help your business thrive in the US.


Importing Into the United States

Importing Into the United States
Author: U. S. Customs and Border Protection
Publisher:
Total Pages: 0
Release: 2015-10-12
Genre: Education
ISBN: 9781304100061

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Explains process of importing goods into the U.S., including informed compliance, invoices, duty assessments, classification and value, marking requirements, etc.


Business Development Opportunities and Market Entry Challenges in Latin America

Business Development Opportunities and Market Entry Challenges in Latin America
Author: Garita, Mauricio
Publisher: IGI Global
Total Pages: 375
Release: 2015-09-30
Genre: Business & Economics
ISBN: 1466688211

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Latin America has long held an important role in international economics and continues to attract attention as the region faces restructuration and implements new business conceptions. As a result, Latin America continues to experience economic growth, which further affirms the region’s great potential for future business endeavors. Business Development Opportunities and Market Entry Challenges in Latin America provides a practical, in-depth look at the different challenges and opportunities present in the Latin American economy. This text is of use to policymakers, managers, academicians, researchers, advanced-level students, technology developers, and government officials in furthering their research exposure to pertinent topics in market entry and business development in the region. This publication guides the reader to an understanding of the Latin American region both theoretically and practically through a collection of chapters concerning microfinance, political trust, opportunities and challenges for entrepreneurial activity, public-private academic cooperation, and poverty in Latin America.


Market Entry in China

Market Entry in China
Author: Christiane Prange
Publisher: Springer
Total Pages: 220
Release: 2016-05-14
Genre: Business & Economics
ISBN: 3319291394

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This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.


Market Entry Strategies of Foreign Telecom Companies in India

Market Entry Strategies of Foreign Telecom Companies in India
Author: Kiruba J. B. Levi
Publisher: Springer Science & Business Media
Total Pages: 308
Release: 2007-11-17
Genre: Business & Economics
ISBN: 383509453X

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Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.


Market Entry Strategies

Market Entry Strategies
Author: Mario Glowik
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 179
Release: 2020-09-21
Genre: Business & Economics
ISBN: 3110653117

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This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.


Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments

Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments
Author: Gekonge, Christopher O.
Publisher: IGI Global
Total Pages: 391
Release: 2013-09-30
Genre: Business & Economics
ISBN: 1466645717

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Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.


A Basic Guide to Exporting

A Basic Guide to Exporting
Author: Jason Katzman
Publisher: Skyhorse Publishing Inc.
Total Pages: 385
Release: 2011-03-23
Genre: Business & Economics
ISBN: 1616081112

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Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.