Market Driven Thinking PDF Download
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Author | : Arch G. Woodside |
Publisher | : Routledge |
Total Pages | : 307 |
Release | : 2012-06-25 |
Genre | : Business & Economics |
ISBN | : 1136380795 |
Download Market-Driven Thinking Book in PDF, ePub and Kindle
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.
Author | : Arch G. Woodside |
Publisher | : Routledge |
Total Pages | : 308 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 0750679018 |
Download Market-driven Thinking Book in PDF, ePub and Kindle
Arch Woodside provides useful tools amd a mental model for learning about how executives and customers think within marketplace contexts.
Author | : Arch G. Woodside |
Publisher | : Routledge |
Total Pages | : 308 |
Release | : 2012-06-25 |
Genre | : Business & Economics |
ISBN | : 1136380787 |
Download Market-Driven Thinking Book in PDF, ePub and Kindle
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.
Author | : George S Day |
Publisher | : Free Press |
Total Pages | : 0 |
Release | : 2015-01-17 |
Genre | : Business & Economics |
ISBN | : 9781501100178 |
Download Market Driven Strategy Book in PDF, ePub and Kindle
Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets. Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no share-holder value. He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level -- "in the trenches" -- based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric. Day introduces the five critical, interdependent choices that managers must make to create a market-driven strategy. With dozens of examples from companies such as Otis Elevator, GE, H.J. Heinz, Ikea, Nestlé, Acuson, and 3M, he shows how forward-thinking companies select their markets, differentiate their products, choose their communication and distribution channels, decide on the scale and scope of their support activities, and select future areas for growth. Finally, Day persuasively documents the commitment to thinking and planning processes at these winning companies that harnesses the power of bottom-up understanding of customers and competitive realities with top-down vision and leadership.
Author | : George S. Day |
Publisher | : Simon and Schuster |
Total Pages | : 299 |
Release | : 2012-12-11 |
Genre | : Business & Economics |
ISBN | : 1471104478 |
Download The Market Driven Organization Book in PDF, ePub and Kindle
'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company. Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, THE MARKET DRIVEN ORGANIZATION is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.
Author | : George S Day |
Publisher | : |
Total Pages | : 440 |
Release | : 1999-11-10 |
Genre | : Business & Economics |
ISBN | : |
Download Market Driven Strategy Book in PDF, ePub and Kindle
He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level - "in the trenches" - based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric."--BOOK JACKET.
Author | : Jean-Jacques Lambin |
Publisher | : Bloomsbury Publishing |
Total Pages | : 676 |
Release | : 2012-07-19 |
Genre | : Business & Economics |
ISBN | : 1350305235 |
Download Market-Driven Management Book in PDF, ePub and Kindle
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Author | : Chris Griffiths |
Publisher | : Kogan Page Publishers |
Total Pages | : 249 |
Release | : 2019-04-03 |
Genre | : Business & Economics |
ISBN | : 0749484675 |
Download The Creative Thinking Handbook Book in PDF, ePub and Kindle
More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? The Creative Thinking Handbook argues that we need to identify and remove the 'box' around our thinking, so we canunlock unlimited streams of creativity for professional and business success. This book offers an integrated system of personalized insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model. The authors show you how to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.
Author | : Knut Holt |
Publisher | : Springer Science & Business Media |
Total Pages | : 434 |
Release | : 2002-10-31 |
Genre | : Business & Economics |
ISBN | : 9781402071386 |
Download Market Oriented Product Innovation Book in PDF, ePub and Kindle
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture. The book has practical focus and relevance, due to the professional background of the author, Knut Holt, who has established the field of Technology Management at the Norwegian Institute of Science and Technology and is the founder of ISPIM, the International Society for Professional Innovation Management. By linking deep theoretical knowledge with extensive practical experience, the book provides an excellent foundation, whether used as support to courses or for self-studies. The learning is facilitated by about 200 cases and examples from leading companies throughout the world. A unique feature of the book is its dual capacity to serve both as an introductory text, supported by teacher and student manuals, and as a base for advanced studies with more than four hundred references, mainly based on selected key management books and publications from recognized researchers. Each research publication comprises extensive literature reviews and summaries of the latest advances.
Author | : Michael J. Sandel |
Publisher | : Farrar, Straus and Giroux |
Total Pages | : 256 |
Release | : 2012-04-24 |
Genre | : Philosophy |
ISBN | : 1429942584 |
Download What Money Can't Buy Book in PDF, ePub and Kindle
Should we pay children to read books or to get good grades? Should we allow corporations to pay for the right to pollute the atmosphere? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars? Auctioning admission to elite universities? Selling citizenship to immigrants willing to pay? In What Money Can't Buy, Michael J. Sandel takes on one of the biggest ethical questions of our time: Is there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? In recent decades, market values have crowded out nonmarket norms in almost every aspect of life—medicine, education, government, law, art, sports, even family life and personal relations. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. Is this where we want to be?In his New York Times bestseller Justice, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes an essential discussion that we, in our market-driven age, need to have: What is the proper role of markets in a democratic society—and how can we protect the moral and civic goods that markets don't honor and that money can't buy?