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From Marginal to Mainstream

From Marginal to Mainstream
Author: Helen Edwards
Publisher: Kogan Page Publishers
Total Pages: 265
Release: 2023-02-03
Genre: Business & Economics
ISBN: 1398604321

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Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs need to break free from their 'mainstream inhibition' and turn their attention to the margins - to confront, evaluate and embrace the 'strangeness' of behaviours, ideas and ways of life at the fringes. Why? Because marginal behaviours can break through and take off. They can go mainstream. They can unleash 'consumer-driven disruption', promoting new innovation, new routes to market, new winners and losers - and new growth. Using original research and analysis of the brands that have successfully backed marginal behaviours, From Marginal to Mainstream provides a framework for understanding and evaluating this non-obvious, untapped potential. Marginal behaviours may be unpromising, untested, weird, even sometimes repulsive - yet they can point the way to the future. Today's margins are tomorrow's pot of gold - if you know where and how to look.


Marginal Organizations

Marginal Organizations
Author: Dennis W. Tafoya
Publisher: Springer
Total Pages: 399
Release: 2014-05-06
Genre: Business & Economics
ISBN: 1137361131

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On one hand, marginals are complex organizational systems. On the other hand, they are an example of elegant, applied organizational operations. In The Marginal Organization, Tafoya focuses on organizations often described as part of an informal economy, informal sector, underground economy, or unofficial economy. He presents these systems first as organizations and then as organizations operating outside of society's mainstream, as marginal organizations. He outlines a means for studying marginals so that underlying behavioral patterns can be identified, examined and, if needed, addressed. A simple approach to a study of marginal organizations might conclude they exist simply to meet the needs of their stakeholders - they do not. Thinking of marginals as competing in the context of other organizations allows the reader the opportunity to explore new themes, such as when and how marginals may be more inventive and innovative that mainstream organizations, and what one might conclude about illegal marginals like drug pushers and prostitutes. Tafoya's newest contribution to the field of organizational study is not to be missed.


Marginal Groups and Mainstream American Culture

Marginal Groups and Mainstream American Culture
Author: Yolanda Estes
Publisher:
Total Pages: 304
Release: 2000
Genre: Philosophy
ISBN:

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They are often portrayed as outsiders: ethnic minorities, the poor, the disabled, and so many others—all living on the margins of mainstream society. Countless previous studies have focused on their pain and powerlessness, but that has done little more than sustain our preconceptions of marginalized groups. Most accounts of marginalization approach the subject from a distance and tend to overemphasize the victimization of outsiders. Taking a more intimate approach, this book reveals the personal, moral, and social implications of marginalization by drawing upon the actual experiences of such individuals. Multidisciplinary and multicultural, Identity on the Margin addresses marginalization at a variety of social levels and within many different social phenomena, going beyond familiar cases dealing with race, ethnicity, and gender to examine such outsiders as renegade children, conservative Christians, and the physically and mentally disabled. And because women are especially subject to the effects of marginalization, feminist concerns and the marginalization of sexual practices provide a common denominator for many of the essays. From problems posed by "complimentary racism" to the status of gays in Tony Blair's England, from the struggle of Native Americans to preserve their identities to the singular problems of single mothers, Identity on the Margin takes in a broad spectrum of cases to provide theoretical analysis and ethical criticism of the mechanisms of identity formation at the edges of society. In all of the cases, the authors demonstrate the need for theory that initiates social change by considering the ethical implications of marginalization and criticizing its harmful effects. Bringing together accounts of marginalization from many different disciplines and perspectives, this collection addresses a broad audience in the humanities and social sciences. It offers a basis for enhancing our understanding of this process—and for working toward meaningful social change.


From Margin to Mainstream

From Margin to Mainstream
Author: Susan M. Hartmann
Publisher:
Total Pages: 244
Release: 1989
Genre: Women
ISBN: 9780394356105

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This is a detailed and comprehensive account of women's participation in mainstream American politics at national, state, and local levels during the last 30 years. Hartmann traces their growing role in the political process and describes the issues around which they have mobilized--Equal Rights Amendment, the Equal Pay Act, Federal child care programs, and the appointment of women to high government posts. She notes how the black civil rights movement provided a new frame of reference for a women's movement, and discusses women's participation in the grassroots movements of the 1960s, in major women's organizations, such as the National Organization for Women and National Women's Political Caucus, and looks at women as political candidates and officeholders, and shapers of public policy. ISBN 0-394-35610-1: $29.95.


Political Parties and Euroscepticism

Political Parties and Euroscepticism
Author: L. Topaloff
Publisher: Springer
Total Pages: 447
Release: 2012-07-06
Genre: Political Science
ISBN: 1137009683

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An exploration of what drives party-based Euroscepticism and why some parties are Eurosceptic. This book looks at what makes mainstream opposition parties careful not to appear Eurosceptic and asks whether Euroscepticism is an aberration of politics, an extreme populist ideology, or just politics as usual.


Mission in Marginal Places: The Praxis

Mission in Marginal Places: The Praxis
Author: Michael Pears
Publisher: Authentic Media Inc
Total Pages: 271
Release: 2016-09-01
Genre: Religion
ISBN: 1842279165

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The second book in the series focuses on participation and practice, and discusses a range of ways in which Kingdom-centred mission can be embedded in the actually existing realms of activity and need in marginal places. The book explores five different realms of practice, each presenting opportunities for innovative expressions of incarnational attentiveness to marginalized communities and people. It seeks to inspire prayerful and discerning activity that tunes into what Jesus is doing in local places, rather than providing any kind of "off-the-shelf" checklist of prefigured mission tactics. It challenges readers to take their faith-praxis beyond orthodox congregational settings and out into the everyday realms of life in marginal places.


Asian Literary Voices

Asian Literary Voices
Author: Philip F. Williams
Publisher: Amsterdam University Press
Total Pages: 172
Release: 2010
Genre: Literary Collections
ISBN: 9089640924

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Philip F. Williams has published nine books in East Asian studies, including The Great Wall of Confinement (UCal, 2004), and has been Professor of Chinese at Massey University and Arizona State University. --


Nationalisms of Japan

Nationalisms of Japan
Author: Brian J. McVeigh
Publisher: Rowman & Littlefield Publishers
Total Pages: 349
Release: 2004-10-26
Genre: Political Science
ISBN: 1417503513

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In this fresh and original analysis, Brian J. McVeigh confronts both the demonizers and apologists of Japan. He argues persuasively that far from being unique, Japanese nationalism becomes demystified once 'management' and 'mysticism'—the same processes and practices that operate in other national states—are taken into account. Stripping away Orientalist-inspired misconceptions, the author stresses the variety and relative intensity of nationalisms, ranging from economic, ethnic, and educational to cultural, gendered, and religious. He moves beyond state-centered ideologies to explore the linkages between official and popular nationalisms and the complex interplay of ethnocultural, ethnopolitical, and ethnoracial forms of identity. The ambiguity and everydayness of nationalism, McVeigh contends, explain its enduring power. He concludes that modern Japan is imbued with a deeply rooted legacy of 'renovationism' or 'reform nationalism' that accounts for its streamlined state structures, guarded economic nationalism, and highly scrutinized relationship with the rest of the world. Highlighting the pluralism of identity among Japanese, this book will be an invaluable corrective to recent works that glibly proclaim the emergence of 'globalization,' 'internationalization,' and 'convergence.'


The Rise of Illiberalism

The Rise of Illiberalism
Author: Thomas J. Main
Publisher: Brookings Institution Press
Total Pages: 353
Release: 2022-01-04
Genre: Political Science
ISBN: 0815738501

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" How a more positive form of identity politics can restore public trust in government Illiberalism, Thomas Main writes, is the basic repudiation of liberal democracy, the very foundation on which the United States rests. It says no to electoral democracy, human rights, the rule of law, toleration. It is a political ideology that finds expression in such older right-wing extremist groups as the Ku Klux Klan and white supremacists and more recently among the Alt-Right and the Dark Enlightenment. There are also left-of-center illiberal movements, including various forms of communism, anarchism, and some antifascist movements. The Rise of Illiberalism explores the philosophical underpinnings of this toxic political ideology and documents how it has infiltrated the mainstream of political discourse in the United States. By the early twenty-first century, Main writes, liberal democracy’s failure to deal adequately with social problems created a space illiberal movements could exploit to promote their particular brands of identity politics as an alternative. A critical need thus is for what the author calls “positive identity politics,” or a widely shared sense of community that gives a feeling of equal importance to all sectors of society. Achieving this goal will, however, be an enormous challenge. In seeking actionable remedies for the broken political system of the United States, this book makes a major scholarly contribution to current debates about the future of liberal democracy. "