Manual: Consumer Decision Making
Author | : Roman F. Warmke |
Publisher | : |
Total Pages | : 146 |
Release | : 1972 |
Genre | : Consumer education |
ISBN | : |
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Author | : Roman F. Warmke |
Publisher | : |
Total Pages | : 146 |
Release | : 1972 |
Genre | : Consumer education |
ISBN | : |
Author | : Roman F. Warmke |
Publisher | : |
Total Pages | : 482 |
Release | : 1972 |
Genre | : Consumer education |
ISBN | : |
Author | : Michael Kamins |
Publisher | : World Scientific |
Total Pages | : 252 |
Release | : 2018-07-31 |
Genre | : Business & Economics |
ISBN | : 9813234725 |
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Author | : Charles Glenn Walters |
Publisher | : Thomson South-Western |
Total Pages | : 632 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : |
Author | : Thomas J. Reynolds |
Publisher | : Psychology Press |
Total Pages | : 463 |
Release | : 2001-05 |
Genre | : Business & Economics |
ISBN | : 1135693161 |
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Author | : Geoffrey P. Lantos |
Publisher | : M.E. Sharpe |
Total Pages | : 650 |
Release | : 2010-08-23 |
Genre | : Business & Economics |
ISBN | : 0765629119 |
Down-to-earth, highly engaging, and thorough, Consumer Behavior in Action does more than any other consumer behavior textbook to generate student interest and involvement through extensive in-class and written application exercises. The text's four parts can be covered in any sequence after Part I, which provides an overview of consumer behavior and covers foundational material on market segmentation. Part II covers the consumer decision-making process in general as well as each of the specific stages of that process. Part III investigates societal influences on consumer behavior, from society and culture to interpersonal, and Part IV deals with the micro-psychological influences on consumer decision-making. Each chapter includes several exercises in self-contained units, each with its own applications, as well as learning objectives and an easy-to-understand background textual discussion. Each chapter also includes a key concepts list, review questions, and a solid summary to help initiate further student research. The text includes ten different types of engaging exercises: analysis of advertisements, analysis of scenarios, introspection into students' own consumer behavior, interactive Internet exercises, experimental and survey fieldwork, quantitative exercises, creative exercises, debatable issues, ethical analyses, and marketplace analyses. An Online Instructor's Manual is available to adopters.
Author | : Michael A. Kamins |
Publisher | : |
Total Pages | : 252 |
Release | : 1999 |
Genre | : BUSINESS & ECONOMICS |
ISBN | : 9789813234710 |
Author | : Pauline Farrell |
Publisher | : |
Total Pages | : 118 |
Release | : 1999 |
Genre | : Consumer behavior |
ISBN | : |
Author | : Robin Peterson |
Publisher | : West Publishing Company |
Total Pages | : 448 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : |
Author | : Janet Dooley |
Publisher | : Prentice Hall |
Total Pages | : 370 |
Release | : 2003 |
Genre | : Advertising |
ISBN | : 9780131008830 |