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Managing Social Media in Libraries

Managing Social Media in Libraries
Author: Troy Swanson
Publisher: Elsevier
Total Pages: 195
Release: 2012-09-24
Genre: Computers
ISBN: 1780633777
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Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites. Provides practical ways of thinking about social media for library managers and leaders Provides examples of policies, workflows, and uses of social media tools for library managers and leaders Defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination

Managing Your Library's Social Media Channels

Managing Your Library's Social Media Channels
Author: David Lee King
Publisher: ALA Editions
Total Pages: 0
Release: 2015
Genre: Internet marketing
ISBN: 9780838959497
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Addresses the management of social media channels: setting goals, assigning roles for staff, and using analytical tools to measure effectiveness.

Social Media

Social Media
Author: Nina Verishagen
Publisher: Chandos Publishing
Total Pages: 302
Release: 2018-11-26
Genre: Social Science
ISBN: 008102410X
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Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution’s use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library. Includes a step-by-step guide on the use of social media for academic libraries Presents practical experience leveraged in the form of case studies Provides quick, concise, and systematic recommendations for the use of social media Written by academic librarians for academic librarians

The Librarian's Nitty-Gritty Guide to Social Media

The Librarian's Nitty-Gritty Guide to Social Media
Author: Laura Solomon
Publisher: American Library Association
Total Pages: 226
Release: 2013
Genre: Computers
ISBN: 0838911609
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The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling Addresses the fine points of Facebook, comparing the various types of profiles and accounts Guides readers in the basics of crafting eye-catching status updates, and other social media best practices Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.

Marketing and Social Media

Marketing and Social Media
Author: Lorri Mon
Publisher: Rowman & Littlefield
Total Pages: 323
Release: 2020-12-07
Genre: Language Arts & Disciplines
ISBN: 1538142961
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Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.

Social Media for Communication and Instruction in Academic Libraries

Social Media for Communication and Instruction in Academic Libraries
Author: Joe, Jennifer
Publisher: IGI Global
Total Pages: 319
Release: 2019-03-01
Genre: Language Arts & Disciplines
ISBN: 1522580980
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The subject of the use of social media has renewed interest because of the impact that it had on the last U.S. presidential election and the impact that social media networks will have on subsequent elections. As guides in the information world, it is thus important that librarians be well versed in social media. This has called attention to the relevance and urgency of incorporating social media use into the academic library, both as a marketing tool and as an instruction tool. Social Media for Communication and Instruction in Academic Libraries is an essential reference source that offers guidance in using social media in academic libraries and in instruction with a special emphasis on assessment and evidence-based practice. Featuring research on topics such as digital libraries, marketing, and web analytics, this book is ideally designed for librarians, administrators, educators, managers, information technology specialists, professionals, researchers, and students.

Social Media Strategies for Dynamic Library Service Development

Social Media Strategies for Dynamic Library Service Development
Author:
Publisher:
Total Pages: 388
Release: 2015
Genre: Libraries
ISBN: 9781466674189
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This book discusses the integration of digital social networking into library practices, highlighting the advantages and challenges faced by libraries in the application of social media

Strategic Planning for Social Media in Libraries

Strategic Planning for Social Media in Libraries
Author: Sarah K. Steiner
Publisher: American Library Association
Total Pages: 130
Release: 2012
Genre: Computers
ISBN: 1555707793
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As we come to appreciate the opportunities that social media opens up, this practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.

Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries

Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 1096
Release: 2021-01-15
Genre: Language Arts & Disciplines
ISBN: 1799881059
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Faced with increased budget cuts, libraries must continue to advance their services through new technologies and practices in order to keep pace with the rapid changes society is currently facing. The once traditional in-person services offered can no longer be the only option, and to keep themselves afloat, libraries must offer more in terms of digital services. The convenience of offering mobile and digital services brings a new wave of accessibility to libraries and a new question on just how much libraries will need to change to meet the newfound needs of its patrons. Beyond offering these digital services, libraries are incorporating other types of technology in multifaceted ways such as utilizing artificial intelligence practices, social media, and big data management. Moreover, libraries are increasingly looking for ways to partner and collaborate with the community, faculty, students, and other libraries in order to keep abreast of the best practices and needs of their users. The Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries explores emerging strategies and technologies that are redefining the role of the library within communities and academia. This reference book covers extensive ground on all the ways libraries have shifted to manage their resources, digitalize their services, and market themselves within the new technological revolution. These continued shifts for libraries come with benefits, challenges, and future projections that are critical for discussion as libraries continue to strive to remain updated and relevant in times of change. This book is ideal for librarians, archivists, collection managers, IT specialists, electronic resource librarians, practitioners, stakeholders, researchers, academicians, and students who are interested in the current state of libraries and how they are transforming to fit modern needs.

Managing eBook Metadata in Academic Libraries

Managing eBook Metadata in Academic Libraries
Author: Donna E Frederick
Publisher: Chandos Publishing
Total Pages: 300
Release: 2016-01-07
Genre: Language Arts & Disciplines
ISBN: 0081002157
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Managing ebook Metadata in Academic Libraries: Taming the Tiger tackles the topic of ebooks in academic libraries, a trend that has been welcomed by students, faculty, researchers, and library staff. However, at the same time, the reality of acquiring ebooks, making them discoverable, and managing them presents library staff with many new challenges. Traditional methods of cataloging and managing library resources are no longer relevant where the purchasing of ebooks in packages and demand driven acquisitions are the predominant models for acquiring new content. Most academic libraries have a complex metadata environment wherein multiple systems draw upon the same metadata for different purposes. This complexity makes the need for standards-based interoperable metadata more important than ever. In addition to complexity, the nature of the metadata environment itself typically varies slightly from library to library making it difficult to recommend a single set of practices and procedures which would be relevant to, and effective in, all academic libraries. Considering all of these factors together, it is not surprising when academic libraries find it difficult to create and manage the metadata for their ebook collections. This book is written as a guide for metadata librarians, other technical services librarians, and ancillary library staff who manage ebook collections to help them understand the requirements for ebook metadata in their specific library context, to create a vision for ebook metadata management, and to develop a plan which addresses the relevant issues in metadata management at all stages of the lifecycle of ebooks in academic libraries from selection, to deselection or preservation. Explores the reasons behind creating records for our resources and challenges libraries to think about what that means for their context Discusses the complex nature of academic libraries and the electronic resources they require Encourages librarians to find their own way to manage metadata