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| Author | : James E. Grunig |
| Publisher | : Wadsworth Publishing Company |
| Total Pages | : 550 |
| Release | : 1984-01-01 |
| Genre | : Business & Economics |
| ISBN | : 9780030583377 |
Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.
| Author | : Anne Gregory |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 200 |
| Release | : 2010-06-03 |
| Genre | : Business & Economics |
| ISBN | : 074945928X |
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
| Author | : Edward J. Lordan |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 196 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780830415946 |
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
| Author | : Peter M. Smudde |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 352 |
| Release | : 2014-11-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780199985173 |
Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today's job market. Features * Gives students the business know-how they need in order to succeed in public relations * Directly applies current, foundational research to the day-to-day management concerns of public relations operations, allowing students to connect theory to practice in a demanding environment * Balances coverage of both agency and corporate (for-profit, non-profit, non-governmental, and governmental organizations) public relations operations * "Executive Viewpoints"-first-person testimonials from actual PR executives-bring concepts, methods, and tools to life for readers as they realize how senior managers work and why * Rich pedagogy in each chapter assists students in their reading * A Companion Website offers resources for students and instructors, and an Instructor's Manual is available to adopters (please see the preface for details)
| Author | : James E. Grunig |
| Publisher | : Routledge |
| Total Pages | : 681 |
| Release | : 2013-10-18 |
| Genre | : Business & Economics |
| ISBN | : 1136691758 |
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
| Author | : Singh, Anurag |
| Publisher | : IGI Global |
| Total Pages | : 378 |
| Release | : 2016-05-16 |
| Genre | : Business & Economics |
| ISBN | : 1522503331 |
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
| Author | : Erica Weintraub Austin |
| Publisher | : Routledge |
| Total Pages | : 428 |
| Release | : 2006-11-06 |
| Genre | : Business & Economics |
| ISBN | : 1135603634 |
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
| Author | : Diane F. Witmer |
| Publisher | : |
| Total Pages | : |
| Release | : 2020-08-24 |
| Genre | : |
| ISBN | : 9781792431821 |
| Author | : Eyun-Jung Ki |
| Publisher | : Routledge |
| Total Pages | : 394 |
| Release | : 2015-04-24 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1317516346 |
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
| Author | : Patricia Swann |
| Publisher | : Routledge |
| Total Pages | : 750 |
| Release | : 2014-02-18 |
| Genre | : Business & Economics |
| ISBN | : 1134060343 |
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
