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Managing Online Reputation

Managing Online Reputation
Author: Charlie Pownall
Publisher: Palgrave Macmillan
Total Pages: 0
Release: 2015-09-30
Genre: Business & Economics
ISBN: 9781137382290
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Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

How to Protect (Or Destroy) Your Reputation Online

How to Protect (Or Destroy) Your Reputation Online
Author: John David
Publisher: Red Wheel/Weiser
Total Pages: 224
Release: 2016-10-24
Genre: Business & Economics
ISBN: 1632659379
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With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (Or Destroy) Your Reputation Online will show you how to: Remove negative content from search results. React and respond to an online attack. Understand and manage online reviews. Use marketing strategies to both improve your online reputation and bolster your bottom line. How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.

Reputation Management

Reputation Management
Author: John Doorley
Publisher: Taylor & Francis
Total Pages: 457
Release: 2007
Genre: Business & Economics
ISBN: 0415974704
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'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.

Corporate Reputation

Corporate Reputation
Author: Ronald J. Burke
Publisher: CRC Press
Total Pages: 355
Release: 2016-05-13
Genre: Business & Economics
ISBN: 1317159462
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Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

Repped

Repped
Author: Andy Beal
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2014-01-22
Genre: Internet
ISBN: 9781493698066
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Why You Can't Afford to Ignore This Amazon Bestseller: Whether you realize it or not-or even wish to admit it-you already have an online reputation to protect. It doesn't matter if you're fresh out of college and hoping your past Facebook indiscretions don't torpedo your career prospects, or a Fortune 500 company trying to make a name for itself in a crowded market, your reputation online is vital to your success. In Repped: 30 Days to a Better Online Reputation, world renowned online reputation management author, speaker, and expert Andy Beal walks you through a practical 30-day plan to build, manage, monitor and protect your valuable reputation online. With dozens of examples and actionable tips, Repped demonstrates how a better online reputation can lead to improved job prospects, happier customers, fewer detractors, and most importantly of all, greater income. Repped is for individuals, professionals, small businesses, non-profits, and large corporations. Repped is for anyone that realizes the value of building a better online reputation. Praise for Repped: "Reputation has nothing to do with what you think. Your brand isn't yours to define and Google can turn your company landscape into a mine field. Consider this the map on how to navigate and conquer the battle for your online reputation." Scott Stratten, best selling author of Unmarketing and QR Codes Kill Kittens "Billions of consumers are connected to the web with the ability to publish unwanted information about you or your brand. If you don't leave your online marketing to chance, why not take charge of your online reputation? Here's the good news: Top online reputation expert Andy Beal has created Repped: A 30 day journey that will take you from zero to hero with practical, actionable advice that anyone can put to work." Lee Odden, CEO of TopRank Online Marketing and Author of Optimize "Repped is a genius plan that will breathe life into your online reputation in thirty days. Andy Beal provides every individual, organization and brand the power to manage, monitor, repair and build a trusted online reputation. Get Repped and discover untold rewards!" Richie Norton, bestselling author of The Power of Starting Something Stupid

Radically Transparent

Radically Transparent
Author: Andy Beal
Publisher: John Wiley & Sons
Total Pages: 551
Release: 2009-08-14
Genre: Computers
ISBN: 0470577800
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The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.

Me and My Web Shadow

Me and My Web Shadow
Author: Antony Mayfield
Publisher: A&C Black
Total Pages: 210
Release: 2010-03-15
Genre: Business & Economics
ISBN: 1408119080
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Provides information on managing one's online reputation in social networks, including Facebook and LinkedIn, and the wider World Wide Web, and offers advice on ways to protect oneself from identity theft, personal attacks, and cyberbullying.

Lol... OMG!

Lol... OMG!
Author: Matt Ivester
Publisher: CreateSpace
Total Pages: 0
Release: 2012-09-28
Genre: Cyberbullying
ISBN: 9781479332564
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The ease with which digital content can be shared online has, in addition to its many benefits, created a host of problems for today's high school students. All too often, students are uploading, updating, posting, publishing without giving a second thought to who might see their content or how it might be perceived. lol. OMG! provides a cautionary look at the many ways that today's students are experiencing the unanticipated negative consequences of their digital decisions--from lost job opportunities and denied college admissions to full-blown national scandals. It also examines how technology is allowing students to bully one another in new and disturbing ways, and why students are often crueler online than in-person. By using real-life case studies and offering actionable strategies and best practices, this book empowers students to clean up and maintain a positive online presence, and to become responsible digital citizens.

Reputation Management

Reputation Management
Author: Tony Langham
Publisher: Emerald Group Publishing
Total Pages: 306
Release: 2018-12-21
Genre: Business & Economics
ISBN: 1787566102
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The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.