Managing Media Firms And Industries PDF Download
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| Author | : Gregory Ferrell Lowe |
| Publisher | : Springer |
| Total Pages | : 379 |
| Release | : 2015-08-20 |
| Genre | : Business & Economics |
| ISBN | : 3319085158 |
Download Managing Media Firms and Industries Book in PDF, ePub and Kindle
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
| Author | : Mark Deuze |
| Publisher | : SAGE |
| Total Pages | : 321 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 1412971241 |
Download Managing Media Work Book in PDF, ePub and Kindle
A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field.
| Author | : Jennifer Holt |
| Publisher | : John Wiley & Sons |
| Total Pages | : 306 |
| Release | : 2011-09-19 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 144436023X |
Download Media Industries Book in PDF, ePub and Kindle
Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts
| Author | : Alan B. Albarran |
| Publisher | : Routledge |
| Total Pages | : 274 |
| Release | : 2013-03-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136325182 |
Download The Social Media Industries Book in PDF, ePub and Kindle
This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
| Author | : Cinzia Dal Zotto |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 328 |
| Release | : 2008-12-28 |
| Genre | : Business & Economics |
| ISBN | : 9781781959275 |
Download Management and Innovation in the Media Industry Book in PDF, ePub and Kindle
This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.
| Author | : Sathya Prakash Elavarthi |
| Publisher | : Taylor & Francis |
| Total Pages | : 155 |
| Release | : 2021-09-27 |
| Genre | : Business & Economics |
| ISBN | : 1000455548 |
Download Media Economics and Management Book in PDF, ePub and Kindle
This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.
| Author | : Ulrike Rohn |
| Publisher | : Routledge |
| Total Pages | : 239 |
| Release | : 2020-03-13 |
| Genre | : Business & Economics |
| ISBN | : 0429560419 |
Download Media Management Matters Book in PDF, ePub and Kindle
This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.
| Author | : Sathya Prakash Elavarthi |
| Publisher | : Taylor & Francis |
| Total Pages | : 154 |
| Release | : 2021-09-28 |
| Genre | : Business & Economics |
| ISBN | : 1000455580 |
Download Media Economics and Management Book in PDF, ePub and Kindle
This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.
| Author | : Johan Roos |
| Publisher | : Springer |
| Total Pages | : 189 |
| Release | : 2016-07-27 |
| Genre | : Business & Economics |
| ISBN | : 134914147X |
Download Managing Strategy Processes in Emergent Industries Book in PDF, ePub and Kindle
This book highlights the challenges for firms operating in industries where traditional boundaries are vanishing and a totally new business landscape unfolds. This puts significant demand on the top management teams and their ability to perceive and interpret phenomena and patterns emerging that may influence strategy. Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.
| Author | : Dal Yong Jin |
| Publisher | : Routledge |
| Total Pages | : 187 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 041562343X |
Download De-convergence of Global Media Industries Book in PDF, ePub and Kindle
Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while convergence among communications companies has been the major trend in the neoliberal era, the splintering of companies, de-convergence, is now gaining momentum in the communications market. As the first comprehensive attempt to analyze the wave of de-convergence of the global media system in the context of globalization, this book makes sense of those transitions by looking at global trends and how global media firms have changed and developed their business paradigm from convergence to de-convergence. Jin traces the complex relationship between media industries, culture, and globalization by exploring it in a transitional yet contextually grounded framework, employing a political economic analysis integrating empirical data analysis.
