Management Culture And Corporate Social Responsibility PDF Download

The modern corporation is an institution of enormous economic power and social impact. Corporations have grown in size and numbers all over the world because of their ability to mobilize productive resources and create new wealth. The evolution of the corporation has given rise to new opportunities and challenges that require a redefinition of the corporation and its objectives. The legitimacy of the corporation as an institution or its 'license to operate' within society depends not only on its success in wealth creation but also on its ability to meet the expectations of diverse constituents which contribute to its existence and success. These constituents and interest are the corporation's stakeholders - resource providers, customers, suppliers, alliance partners and social political actors. Consequently, the organization must be seen as an institution engaged in mobilizing resources to create wealth and benefits for all its stakeholders. As concerns about the broad impacts of business on society increased, there has been an explosion in the Corporate Social Responsibility practices in relation to social, environmental, cultural and ethical practices. People live in a society and everyone is part of the social organization. A business organization does not operate in vacuum. Business is wholly dependent on society. It can only thrive in well-organized societies where individuals cannot, themselves, produce all their needs and wants. Thus, a stable and well-organized society fundamentally makes it possible for people to engage in business. It is on this basis that social activists have strongly argued that the business community ought, in return, show concern to the society that sustains an ideal environment for profit making. This book details various important aspects related to corporate social responsibility such as CSR theories and models, CSR importance, CSR in India, organisational culture in India and business ethics & CSR. Corporate Social Responsibility is an apt subject to study as it is a rather urgent issue nowadays with all the major companies in the world spending considerable resources in this field primarily to establish and uphold a proper rapport with their stakeholders both inside and outside the companies. This book also gives a brief summary of findings and conducts of the study on Corporate Social responsibility in relation to organizational culture and business ethics in information technology industry with a special focus on Bangalore city. It sketches the implications of research to management theory and practice and the limitations and scope for further research.