Management And Innovation In The Media Industry PDF Download
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| Author | : Cinzia Dal Zotto |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 328 |
| Release | : 2008-12-28 |
| Genre | : Business & Economics |
| ISBN | : 9781781959275 |
Download Management and Innovation in the Media Industry Book in PDF, ePub and Kindle
This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.
| Author | : Richard A. Gershon |
| Publisher | : SAGE Publications |
| Total Pages | : 358 |
| Release | : 2016-02-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1483322548 |
Download Digital Media and Innovation Book in PDF, ePub and Kindle
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
| Author | : Hans van Kranenburg |
| Publisher | : Springer |
| Total Pages | : 240 |
| Release | : 2017-02-15 |
| Genre | : Business & Economics |
| ISBN | : 3319452045 |
Download Innovation Policies in the European News Media Industry Book in PDF, ePub and Kindle
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media. The main objective of this book is to promote discussion on how innovation policies can help the news media industry to meet development needs and requirements in the future. It will help scholars, politicians and practitioners in the media industry to identify best practices to support innovation in a rapidly changing news media landscape.
| Author | : Arne L. Bygdås |
| Publisher | : Routledge |
| Total Pages | : 185 |
| Release | : 2019-05-01 |
| Genre | : Business & Economics |
| ISBN | : 0429954131 |
Download Media Management and Digital Transformation Book in PDF, ePub and Kindle
Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.
| Author | : Richard A. Gershon |
| Publisher | : Taylor & Francis |
| Total Pages | : 285 |
| Release | : 2024-03-26 |
| Genre | : Business & Economics |
| ISBN | : 1003860397 |
Download Digital Media and Innovation Book in PDF, ePub and Kindle
This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.
| Author | : Michał Głowacki |
| Publisher | : Routledge |
| Total Pages | : 336 |
| Release | : 2013-10-15 |
| Genre | : Business & Economics |
| ISBN | : 1135138397 |
Download Public Media Management for the Twenty-First Century Book in PDF, ePub and Kindle
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
| Author | : Gregory Ferrell Lowe |
| Publisher | : Springer |
| Total Pages | : 379 |
| Release | : 2015-08-20 |
| Genre | : Business & Economics |
| ISBN | : 3319085158 |
Download Managing Media Firms and Industries Book in PDF, ePub and Kindle
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
| Author | : Artur Lugmayr |
| Publisher | : Springer |
| Total Pages | : 339 |
| Release | : 2017-01-03 |
| Genre | : Computers |
| ISBN | : 3319494074 |
Download Information Systems and Management in Media and Entertainment Industries Book in PDF, ePub and Kindle
This book defines an agenda for research in information management and systems for media and entertainment industries. It highlights their particular needs in production, distribution, and consumption. Chapters are written by practitioners and researchers from around the world, who examine business information management and systems in the larger context of media and entertainment industries. Human, management, technological, and content creation aspects are covered in order to provide a unique viewpoint. With great interdisciplinary scope, the book provides a roadmap of research challenges and a structured approach for future development across areas such as social media, eCommerce, and eBusiness. Chapters address the tremendous challenges in organization, leadership, customer behavior, and technology that face the entertainment and media industries every day, including the transformation of the analog media world into its digital counterpart. Professionals or researchers involved with IT systems management, information policies, technology development or content creation will find this book an essential resource. It is also a valuable tool for academics or advanced-level students studying digital media or information systems.
| Author | : Mike Friedrichsen |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 858 |
| Release | : 2013-05-28 |
| Genre | : Business & Economics |
| ISBN | : 3642288979 |
Download Handbook of Social Media Management Book in PDF, ePub and Kindle
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
| Author | : Michelle Ferrier |
| Publisher | : |
| Total Pages | : |
| Release | : 2017-10-24 |
| Genre | : |
| ISBN | : 9781989014004 |
Download Media Innovation and Entrepreneurship Book in PDF, ePub and Kindle
Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.
