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The Making of McPaper

The Making of McPaper
Author: Peter Prichard
Publisher:
Total Pages: 0
Release: 2007
Genre: New books
ISBN: 9781596702868

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Based on private papers, personal interviews, and the author's own recollections, this behind-the-scenes story of "USA Today" recalls founder Al Neuharth's struggle to create and sustain America's first national, general interest newspaper.


Making of Mcpaper

Making of Mcpaper
Author: Peter Prichard
Publisher:
Total Pages:
Release: 1989
Genre:
ISBN: 9780318425825

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Making of Mcpaper-Cn

Making of Mcpaper-Cn
Author: Peter S. Prichard
Publisher:
Total Pages: 395
Release: 1989-08-01
Genre:
ISBN: 9780312911690

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The Making of McPaper

The Making of McPaper
Author: Peter Prichard
Publisher: St Martins Press
Total Pages: 395
Release: 1989-08-01
Genre: History
ISBN: 9780312911683

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Based on private papers, personal interviews, and the author's own recollections, this behind-the-scenes story of "USA Today" recalls founder Al Neuharth's struggle to create and sustain America's first national, general interest newspaper


Making of Mcpaper-Cn12SE

Making of Mcpaper-Cn12SE
Author: St. Martins Mass Mark Staff
Publisher:
Total Pages:
Release: 1989-08-01
Genre:
ISBN: 9780312920791

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Designing Texts

Designing Texts
Author: Eva R. Brumberger
Publisher: Routledge
Total Pages: 340
Release: 2016-12-14
Genre: Psychology
ISBN: 1351868136

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'Designing Texts' is an edited collection dedicated to teaching visual communication in non-visual disciplines, with a particular focus on the fields of technical and professional communication, rhetoric, and composition.


The Godfather of Tabloid

The Godfather of Tabloid
Author: Jack Vitek
Publisher: University Press of Kentucky
Total Pages: 360
Release: 2008-09-05
Genre: Biography & Autobiography
ISBN: 0813138612

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“An original American story of a tough, embattled media player with uncanny gifts for giving the public what they want.” —Publishers Weekly In The Godfather of Tabloid, Jack Vitek explores the life and remarkable career of Generoso Pope Jr. and the founding of the most famous tabloid of all—the National Enquirer. Upon graduating from MIT, Pope worked briefly for the CIA until he purchased the New York Enquirer with dubious financial help from mob boss Frank Costello. Working tirelessly and cultivating a mix of American journalists (some of whom, surprisingly, were Pulitzer Prize winners) and buccaneering Brits from Fleet Street who would do anything to get a story, Pope changed the name, format, and content of the modest weekly newspaper until it resembled nothing America had ever seen before. Pope was a man of contradictions: he would fire someone for merely disagreeing with him in a meeting (once firing an editor in the middle of his birthday party), and yet he spent upwards of a million dollars a year to bring the world’s tallest Christmas tree to the Enquirer offices in Lantana, Florida, for the enjoyment of the local citizens. Driven, tyrannical, and ruthless in his pursuit of creating an empire, Pope changed the look and content of supermarket tabloid media, and the industry still bears his stamp. Grounded in interviews with many of Pope’s supporters, detractors, and associates, The Godfather of Tabloid is the first comprehensive biography of the man who created a genre and changed the world of publishing forever. “An engaging saga of one man’s obsessive devotion to creating an entertaining alternative universe.” —The Wall Street Journal


Whatever Happened to the Washington Reporters, 1978–2012

Whatever Happened to the Washington Reporters, 1978–2012
Author: Stephen Hess
Publisher: Brookings Institution Press
Total Pages: 242
Release: 2013-07-24
Genre: Biography & Autobiography
ISBN: 081572540X

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Whatever Happened to the Washington Reporters, 1978–2012, is the first book to comprehensively examine career patterns in American journalism. In 1978 Brookings Senior Fellow Stephen Hess surveyed 450 journalists who were covering national government for U.S. commercial news organizations. His study became the award-winning The Washington Reporters (Brookings, 1981), the first volume in his Newswork series. Now, a generation later, Hess and his team from Brookings and the George Washington University have tracked down 90 percent of the original group, interviewing 283, some as far afield as France, England, Italy, and Australia. What happened to the reporters within their organizations? Did they change jobs? Move from reporter to editor or producer? Jump from one type of medium to another—from print to TV? Did they remain in Washington or go somewhere else? Which ones left journalism? Why? Where did they go? A few of them have become quite famous, including television correspondents Ted Koppel, Sam Donaldson, Brit Hume, Carole Simpson, Judy Woodruff, and Marvin Kalb; some have become editors or publishers of the New York Times, Wall Street Journal, Chicago Tribune, Miami Herald, or Baltimore Sun; some have had substantial careers outside of journalism. Most, however, did not become household names. The book is designed as a series of self-contained essays, each concentrating on one characteristic, such as age, gender, or place of employment, including newspapers, television networks, wire services, and niche publications. The reporters speak for themselves. When all of these lively portraits are analyzed—one by one—the results are surprisingly different from what journalists and sociologists in 1978 had predicted. Praise for other books in the Newswork series: International News and Foreign Correspondents “It is not much in vogue to speak of things like the public trust, but thankfully Stephen Hess is old fashioned. He reminds us in this valuable and provocative book that journalism is a public trust, providing the basic information on which citizens in a democracy vote, or tune out.”—Ken Auletta, The New Yorker “Regardless of one’s view of American news media, one cannot help but be influenced by the information Stephen Hess puts forth in International News and Foreign Correspondents. After reading this book, it is not likely one will scan the newspaper or watch television news in the same way again.”—International Affairs Review “Readers of all backgrounds will find this a provocative text.”—The Harvard International Journal of Press/Politics Live from Capitol Hill “Hess is a treasure—a Washington insider with a sharp sense of the important, the interesting, and the mythological. This book is essential reading for Hill practitioners, journalists, and scholars of Congress and the media.”—Steven S. Smith, Washington University The Washington Reporters “A meticulously researched piece of anthropology that represents the first major look at the men and women who cover the government since Leo C. Rosten’s classic 1937 book.”—Newsweek


When MBAs Rule the Newsroom

When MBAs Rule the Newsroom
Author: Doug Underwood
Publisher: Columbia University Press
Total Pages: 290
Release: 1995
Genre: Business & Economics
ISBN: 9780231080491

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Writing with anger but with a deep affection for the trade, he examines the growing economic pressures within the industry, the roots of the managerial revolution, and the impact of marketplace journalism on the operation of the newsroom and employee morale.


Time, Change, and the American Newspaper

Time, Change, and the American Newspaper
Author: George Sylvie
Publisher: Routledge
Total Pages: 218
Release: 2001-11
Genre: Business & Economics
ISBN: 1135658099

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This volume combines the study of newspaper management & operation with the leadership of change in organizations, providing a unique perspective on change in media organizations. For scholars & students in journalism & media management.